Are you tired of your 9-5 office job and you just can’t wait to ditch the suit and tie? Well, congratulations for thinking outside the box!
In this day and age, freelancing has become the new cool. And the good news is that Kenya has a lot of options for you.
Goodbye traffic jams and hello pajama uniform?!
But before you jump into the freelance bandwagon, you need to know where the money is.
No one wants to be the next broke joke, right?
So, let’s cut to the chase and have a look at the top freelancing platforms in Kenya.
Are you ready to become a freelancer extraordinaire?
Let’s go!
Importance of freelancing platforms for freelancers in Kenya
Freelancing platforms have become a crucial source of income for many Kenyan freelancers.
These platforms offer a range of benefits for freelancers, including access to a global pool of clients, flexible working hours, and the ability to work from anywhere in the world.
One of the most significant advantages of using freelancing platforms in Kenya is that they provide excellent opportunities for career growth.
Freelancers can learn new skills and gain experience by working on different projects across various industries.
These platforms allow freelancers to build their portfolios and establish themselves as experts in their respective fields.
Another key benefit of using freelancing platforms in Kenya is that they offer a level playing field for all freelancers.
Regardless of their location or background, anyone can sign up on these platforms and start bidding on jobs.
This lets everyone showcase their skills and land gigs matching their expertise.
In short, freelance platforms play an essential role in connecting clients with talented freelancers while providing job opportunities for Kenyans seeking flexible employment options.
Top Freelancing Platforms in Kenya
#1. Upwork
Upwork is one of the most popular freelancing platforms in Kenya, providing a variety of jobs for freelancers.
The platform has numerous features that make it stand out, including an easy-to-use interface and a wide range of job categories that cater to different skill levels.
Freelancers can also access various tools such as time tracking, invoicing and payment processing.
One significant advantage of Upwork is its vast client base.
With millions of clients on the platform, freelancers have access to a broad range of projects across multiple industries.
Upwork offers a secure payment system that ensures timely payment for completed tasks.
However, one drawback of Upwork is its high competition among freelancers.
Due to the large number of users on the platform, getting your profile noticed by potential clients can be challenging.
Another challenge faced by some freelancers on Upwork is the high commission rates charged by the platform on each project completed.
The types of jobs found on Upwork are diverse and include web development, graphic design, content creation and digital marketing among others.
Upwork remains an excellent option for Kenyan freelancers looking to expand their reach globally and access numerous job opportunities from reputable clients worldwide.
Freelancer.com is a global freelancing platform where Kenyan freelancers can find opportunities from all over the world across hundreds of different categories, including data entry, programming, virtual assistance among others.
Clients post projects they need help with while interested freelancers bid on them by proposing their cost per project or hourly rates.
Payments are made through secure channels once the project is completed satisfactory to both parties involved.
#3. Fiverr
Fiverr is another one of the most popular freelancing platforms in Kenya that offers a wide range of services ranging from graphic design, digital marketing, writing and translation, programming and tech, video and animation as well as music and audio.
The platform allows freelancers to create profiles showcasing their skills and expertise while clients can post projects for freelancers to bid on or search for already existing portfolios that match their needs.
One unique feature about Fiverr is the option for sellers to offer “gigs,” which are specific services they offer at fixed prices starting at $5.
Clients can easily browse through these gigs based on their budget or specific requirements.
Also, Fiverr has a user-friendly interface that makes it easy for both clients and freelancers to communicate throughout the project’s duration.
However, with its popularity comes stiff competition among freelancers, making it harder for newbies to land gigs without having an established reputation or solid portfolio.
Nevertheless, with dedication and consistent effort in building one’s brand on the site over time, one can become successful in finding freelance jobs through Fiverr.
#4. Flexjobs
Flexjobs is a specialized website that offers a wide range of remote job opportunities, including part-time, full-time, and freelance jobs in Kenya.
It features a variety of categories, such as education, training, journalism, and writing.
The website ensures that all job listings are genuine and authentic by verifying and screening each opening.
It takes care of filtering out any fraudulent companies and scams, setting it apart from other online job boards.
Also, Flexjobs does not display any advertisements on its page.
To access the freelance jobs, users must register for a subscription.
There are four plans available, with pricing starting from $6.95 per week.
Every subscription provides unlimited access to the job listings, as well as a personalized work portfolio, career advice, and free skills testing.
Users can pay for their subscription using a prepaid card or PayPal.
The website also offers a 30-day satisfaction guarantee, assuring users they can get a full refund if they are unsatisfied with the service.
#5. PeoplePerHour
PeoplePerHour is a UK-based freelance platform that connects businesses with freelancers globally.
It has over 1.5 million registered users from all over the world, including Kenya.
The platform offers a variety of services such as web development, graphic design, content writing, digital marketing and more.
One of the key features of PeoplePerHour is its Escrow Payment Protection system that ensures payment security for both freelancers and clients.
The system only releases payment once the work is completed and approved by the client.
PeoplePerHour provides tools to help freelancers enhance their portfolio and manage their projects efficiently.
As a freelancer on PeoplePerHour, you have access to job opportunities posted by clients worldwide.
You can bid on these jobs or offer your services through your profile page. While there are many other freelance platforms in Kenya, PeoplePerHour stands out for its user-friendly interface, reliable payment system and quality job opportunities for freelancers in various fields.
#6. Dribbble
Dribbble is a top platform for creative professionals to connect, communicate and collaborate with each other.
Artists and designers make use of this site to showcase their work portfolios and promote their personal brands.
Boosting your chances of getting hired is possible through creating an impressive portfolio on Dribbble by registering for an account and uploading your designs.
Another way to find job opportunities is by browsing the job board on Dribbble.
This incredible website offers different types of jobs, including UI/UX design and content creation.
However, access to freelance job lists is only available to premium users.
To access premium features on Dribbble, users can upgrade their accounts for a fee ranging from $5 to $15 per month.
Users can upload videos and multi-shot images to their profiles with a premium account.
Premium account holders get priority placement on the hiring search listings.
These top-rated freelance platforms offer countless opportunities for skilled Kenyans looking for work flexibility and independence outside traditional employment avenues.
At the same time, allowing businesses access to affordable talent without breaking the bank on full-time staff salaries and benefits plans, amongst other costs associated with recruitment processes that come along with employing permanent staff members within their organizations.
How to Choose the Right Platform for You
As you can see, there are a ton of freelancing platforms in Kenya.
How do you know the right one for you?
Here are some things to consider;
Your skills and experience
As a freelancer, your skills and experience are crucial to landing high-paying gigs on various platforms in Kenya.
Most clients seek freelancers with a proven track record of excellence and can deliver quality work within tight deadlines.
And they pay well as well?.
So you can choose a platform depending on your level of expertise.
If you consider yourself an expert in your field, here are some platforms to join:
Toptal (www.toptal.com): Toptal is an exclusive freelancing platform that caters to top-tier freelancers in the fields of software development, design, finance, and project management. It has a rigorous screening process and only accepts the top 3% of freelancers, making it a platform for highly skilled experts.
99designs (www.99designs.com): 99designs is a platform specifically for designers, where freelancers can participate in design contests or work on direct projects. It’s known for its high-quality design projects and attracts experienced designers from around the world.
Catalant (www.catalant.com): Catalant is a platform that connects experienced consultants and experts in various fields such as business strategy, marketing, and finance, with clients looking for specialized expertise. It’s geared towards professionals with extensive experience and expertise in their respective fields.
Expert360 (www.expert360.com): Expert360 is a global platform that connects experienced professionals with businesses for project-based work. It focuses on areas such as consulting, strategy, finance, and operations, and requires freelancers to have a strong track record of experience and expertise.
However, if you’re new to the industry, don’t worry; some platforms offer entry-level jobs that can help you build your portfolio and gain the necessary experience.
Fiverr (www.fiverr.com): Fiverr is a popular platform that allows freelancers to offer their services, or “gigs”, in various categories such as writing, graphic design, social media management, and more. It’s known for its simple and user-friendly interface, making it a good option for beginners.
Freelancermap (www.freelancermap.com): Freelancermap is a platform that focuses on IT and tech-related projects, making it a great choice for beginners with technical skills such as programming, web development, and design. It allows freelancers to create a profile and showcase their skills to potential clients.
PeoplePerHour (www.peopleperhour.com): PeoplePerHour is a freelancing platform that specializes in digital services such as web design, content creation, and marketing. It’s known for its user-friendly interface and offers opportunities for beginners to find projects and build their portfolio.
Guru (www.guru.com): Guru is a freelancing platform that offers a wide range of projects in categories such as programming, writing, design, and more. It allows freelancers to create a profile, bid on projects, and showcase their skills and experience.
Your target clients and industries
Different freelancing platforms cater to different types of clients and industries.
For example, if you’re targeting clients in the creative industry, platforms like Fiverr or 99designs may be a good fit.
If you’re focusing on IT and tech-related projects, platforms like Upwork or Freelancermap may be more suitable.
Research and choose a platform that aligns with the type of clients and industries you want to serve.
Your budget and payment preferences
Freelancing platforms in Kenya have varying fee structures, such as commission fees, membership fees, or transaction fees.
Consider your budget and payment preferences when choosing a platform.
For example, if you have a limited budget, platforms with lower commission fees or no membership fees like Fiverr or Guru may be preferable.
If you prefer specific payment methods, ensure that the platform supports those methods.
Your availability and work schedule
Some platforms require freelancers to bid on projects or compete for gigs, which may require more time and effort.
Others may have more flexible arrangements, allowing you to set your own rates and work hours.
Consider your availability and work schedule when choosing a platform that suits your needs.
Tips for Creating a Winning Profile
PPH has over 1.5 million registered users.
So if you were to join this platform, you’d be going up against millions of other freelancers eyeing the same job as you!
So, how do you get an edge?
It comes down to who has an iconic profile.
To increase your odds of success, do the following.
a). Showcase your skills and expertise
One of the best ways to stand out on freelancing platforms in Kenya is to showcase your skills and expertise.
This involves creating a professional profile that highlights your unique selling points, including your experience, education, and any certifications or awards you may have earned in your field.
To further support your credentials, consider sharing samples of your work or testimonials from past clients.
Another effective way to showcase your skills is by taking advantage of the platform’s skill tests.
These tests evaluate specific technical abilities and provide potential clients with a quantitative assessment of your proficiency in various areas.
By achieving high scores on these tests, you can increase the likelihood of getting hired for jobs related to those skills.
Finally, don’t be afraid to establish yourself as an authority in your niche by publishing informative content related to what you do.
This could be in the form of blog posts, whitepapers or social media updates sharing interesting facts about what you do – this can go a long way towards building trust with potential clients who are looking for someone they can rely on for quality work.
It gives them an idea of your skills, experience and level of expertise.
One way to do this is by creating a portfolio that showcases your best work.
Include details about the project such as the client’s name, the scope of work, your role and responsibilities, and any measurable results achieved.
Another effective way of highlighting your achievements is by including them in your pitch or proposal when applying for freelance jobs on platforms like Upwork or Fiverr.
Use specific examples to demonstrate how you’ve helped other clients achieve their goals or solve their problems.
This makes you stand out from other freelancers and increases the likelihood of landing the job.
c). Use keywords and phrases relevant to your industry
This is because most clients use specific terms related to their industry when posting job opportunities on freelancing platforms.
For instance, if you are a writer looking for writing jobs, you should use keywords such as “content creation,” “blogging,” “copywriting,” and “SEO writing” among others.
By doing so, you increase the chances of your profile being discovered by potential clients looking for writers.
Using relevant keywords and phrases also helps you stand out from other freelancers in your field.
It shows that you understand the industry’s jargon well and are familiar with the particular needs of clients seeking your services.
As a result, clients will be more likely to hire you since they can easily identify what sets you apart from other applicants.
d). Set reasonable rates and expectations
Many new freelancers in Kenya tend to underestimate their worth and set low rates, which can lead to financial instability in the long run.
On the other hand, setting too high rates may lead to a lack of clients, leading to a drop in income.
Therefore, it is essential for freelancers to research industry standards and set competitive yet reasonable rates for their services.
In addition to setting reasonable rates, it is crucial for freelancers to manage client expectations effectively.
This includes establishing clear communication channels with clients from the start and providing accurate timelines for project completion.
By doing so, clients will better understand what they should expect from the freelancer throughout the project’s duration.
How to Find Freelance Jobs on the Platforms in Kenya
Besides polishing your profile, here are some strategies for finding and applying for freelance jobs on the platforms:
Use search filters to find relevant job postings
Most freelance platforms in Kenya have search filters allowing you to narrow your job search based on specific criteria such as job category, location, budget, and more.
Utilize these filters to refine your search and find job postings that are relevant to your skills and expertise.
This will help you save time and focus on opportunities that are more likely to be a good fit for you.
Customize your proposals to match the client’s needs and requirements
When submitting proposals for freelance jobs, make sure to personalize each proposal to address the specific needs and requirements mentioned in the job posting.
Avoid using generic templates and take the time to understand the client’s project and offer tailored solutions in your proposal.
This shows that you have taken the effort to understand the client’s needs and increases your chances of getting hired.
Use samples and portfolios to showcase your work
Freelancing platforms in Kenya often allow you to showcase your previous work samples and portfolios.
Take advantage of this feature to demonstrate your skills and expertise to potential clients.
Choose your best work that aligns with the type of projects you are applying for and make sure to highlight the relevant skills and achievements in your portfolio.
This helps clients evaluate your capabilities and gives them a better understanding of what you can offer.
Follow up on proposals and communicate with clients
Don’t just submit proposals and wait for a response.
Follow up with clients after submitting a proposal to express your continued interest in the project and to inquire about the status of your proposal.
Be professional and responsive in your communication, and address any questions or concerns that the client may have.
This shows your proactive approach and professionalism, which can set you apart from other freelancers.
Conclusion
In this blog post, we explored the top freelancing platforms in Kenya that offer opportunities for freelancers to find work.
We started by discussing Upwork, one of the most popular freelancing platforms worldwide. Upwork has a large pool of clients and offers a wide range of job categories.
Next, we looked at Fiverr, which is known for its affordable pricing model and vast selection of job categories.
The platform allows freelancers to create customized packages that suit their skills and experience levels.
We also discussed Freelancer.com, which has over 50 different job categories and millions of registered users worldwide. It offers various payment options and tools to help freelancers manage their projects effectively.
Ultimately, these top freelancing platforms provide excellent opportunities for Kenyan freelancers to find work and build successful careers in the gig economy.
Freelancing is a great way to earn a living in Kenya.
It offers flexibility, the ability to work from anywhere and independence.
You can escape the nine-to-five grind and be your boss.
Are you ready to take the plunge and start your own online business in Kenya?
Look no further! The world of e-commerce is booming and there has never been a better time to be an entrepreneur.
Kenya is a fast-growing economy with a vibrant digital landscape, making it the perfect place to launch your online store.
But where do you start?
Don’t worry, we’ve got you covered.
In this article, we’ll guide you through the basics of starting your own online business in Kenya.
From defining your niche to setting up your website and marketing your brand, we’ll give you expert tips and advice to help you take your first steps towards success.
So grab a cup of coffee, sit back and get ready to turn your dreams into reality!
What’s an online business?
An online business refers to any type of business that primarily operates through the internet.
This means that most, if not all, of the activities and transactions of an online business are conducted virtually.
And they can be selling either services or physical products.
In fact, online businesses in Kenya can also offer digital products like e-books and courses.
That said, there are various types of online businesses in Kenya ranging from e-commerce stores like Jumia and Kilimall to service-based businesses such as freelance writing or virtual assistance.
Other examples of popular online businesses in Kenya include social media management companies, affiliate marketing websites, dropshipping stores and graphic design services among others.
One advantage of running an online business in Kenya is that it allows entrepreneurs to reach a wider audience beyond their geographical location.
For instance, someone in Nairobi can sell products or services to customers in Mombasa without a physical presence.
Also, starting an online business in Kenya requires relatively low capital compared to traditional brick-and-mortar businesses.
Let’s discuss each of that in-depth below.
Why start an online business in Kenya?
Of course, starting an online business in Kenya can be a profitable venture due to several factors.
This means that there is a large potential market for online businesses to tap into.
Additionally, with the increased usage of mobile money services such as M-PESA, it has become easier and more convenient for Kenyans to make online transactions.
Furthermore, the Kenyan government has been actively promoting entrepreneurship through initiatives such as the Youth Enterprise Development Fund and the Women Enterprise Fund.
These programs provide funding and training opportunities for young entrepreneurs and women who want to start or grow their own businesses.
The government has also improved infrastructure such as electricity and internet connectivity in recent years, making it easier for online businesses to operate efficiently.
To say the least, starting an online business in Kenya presents numerous opportunities for entrepreneurs looking to tap into a growing market with supportive government policies and improving infrastructure.
Success is achievable in this dynamic industry as long as one conducts thorough market research and provides quality products or services.
A brief overview of the steps to starting an online business in Kenya
Just to give you a quick taste, here are the realistic steps to start an online business in Kenya:
Identify your niche: Before starting an online business in Kenya, it is important to identify your niche market. This involves researching and analyzing the needs of the target audience, competition, and market trends.
Develop a business plan: A solid business plan will help you outline your objectives, strategies, financial projections, and marketing tactics. It also helps you secure funding from potential investors or financial institutions.
Choose a domain name and web hosting: Your website is the backbone of your online business; hence, choosing a domain name that reflects your brand identity and resonates with your target audience is important.
Build a website: Once you have selected a domain name and web hosting provider, it’s time to build your website using content management systems such as WordPress or Wix.
Set up payment gateways: To receive payments for products or services offered on your site, set up payment gateways such as PayPal or M-Pesa.
Create content strategy: Developing quality content for blogs, social media platforms and newsletters can attract new customers while retaining existing ones
Marketing strategy: After creating a comprehensive content strategy develop an effective marketing plan which includes social media advertising campaigns Google Ads among others
Launching the site: After completing all the above steps launch the site officially
Collect customer feedback- Collect feedback from customers either through surveys or other forms of communication
Let’s discuss each of these steps on how to start an online business in Kenya.
Step 1: Identify Your Niche/Market
Identifying your niche market is the first and most crucial step in starting an online business in Kenya.
Your business idea niche market refers to the specific group of people who have a common problem or need that you can solve through your products or services.
Before launching your business, it’s essential to research and identify which niche markets are underserved in Kenya.
To identify a profitable niche, follow these steps:
Decide What Kind of Products/Services You Will Sell
Once you have decided to start an online business in Kenya, the next step is to determine what kind of products or services you will sell.
Many different types of businesses can be started online, but choosing a niche that interests you and has demand is important.
One approach is to look at your own skills and interests and see if there’s a market for them.
For example, if you’re passionate about photography, you could start an online business selling your prints or offering photography services.
Alternatively, you could research popular niches and identify gaps in the market where there’s room for a new player.
It’s also important to consider the logistics of selling your product or service online.
Will it require shipping?
Will customers need to download something?
These factors can impact both costs and customer experience, so it’s important to plan ahead before launching your business.
Identify a gap in the market
Now that you have an idea of what niche/market you’d wish to serve, the next thing you need to do is to identify a gap in the market.
It is a crucial for any entrepreneur looking to start an online business in Kenya.
To do this, first, do thorough research on the current state of the online market and identify areas that are underserved or not yet tapped into.
This could involve analyzing existing businesses and their offerings, studying consumer behavior, and conducting surveys and focus groups.
This will help you gauge consumer interest and demand before investing significant time and resources into developing a full product or service.
Finally, once you’ve validated your concept, build a strong brand presence around your business in order to stand out from competitors.
This could involve creating compelling content across various social media platforms, optimizing your website for search engines, and engaging with customers through personalized messaging and customer service.
But we are getting ahead of ourselves.
Let’s see the next step to start an online business in Kenya.
Research your target audience
To start an online business in Kenya, first research your target audience.
This will help you determine exactly who you are catering to and what their needs and desires are.
One way to do this is through social media analytics.
By analyzing your social media followers, you can learn about their demographics, interests, and behavior patterns.
This works if you already have a social media audience.
But if you don’t, another way to research your target audience is by conducting surveys or focus groups.
This allows you to gather direct feedback from potential customers on what they want from a product or service like yours.
Another best way is researching competitors within your market.
This can provide valuable insights into what has worked for them and what hasn’t.
See, by taking the time to understand your target audience before launching your online business in Kenya, you can ensure that you are providing a product or service that meets their needs and stands out in the crowded digital marketplace.
Determine your unique selling proposition
Now that you know who will buy from you, to successfully start an online business in Kenya, determine your unique selling proposition (USP).
Your USP is what sets you apart from your competitors and helps you stand out in the market.
To identify your USP, start by researching your target audience and understanding their needs and preferences (which you did earlier).
So, once you clearly understand your target audience, evaluate the competition and identify what they are offering.
This will help you differentiate yourself by offering something unique that meets the needs of your target audience.
Your USP should be differentiating, relevant, and compelling enough to persuade customers to choose you over others.
To get your creative juice flowing, here are some examples of USPs for online businesses in Kenya:
Fast and Reliable Nationwide Delivery: Offering a USP of fast and reliable nationwide delivery for online businesses in Kenya can be a significant competitive advantage. This could involve partnering with reputable logistics companies to ensure timely delivery of products to customers across the country, with reliable tracking and customer support.
Authentic Kenyan Products: Highlighting that the online business exclusively offers authentic Kenyan products can be a strong USP. This could involve partnering with local artisans, farmers, or manufacturers to source unique Kenyan products that are not readily available elsewhere, thereby appealing to customers who value local culture and craftsmanship.
Easy Payment Options: Offering convenient and diverse payment options could be a USP for online businesses in Kenya. This could include mobile money platforms, such as M-Pesa, which are popular and widely used in Kenya, along with other online payment methods, such as credit/debit cards or cash on delivery, to accommodate different customer preferences.
Personalized Customer Service: Providing personalized customer service can be a USP for online businesses in Kenya. This could involve offering live chat support, personalized product recommendations, or customized offers based on customer preferences and browsing behavior, to create a personalized and engaging shopping experience.
Exclusive Deals and Promotions: Offering exclusive deals, promotions, or loyalty programs can be a USP for online businesses in Kenya. This could involve providing special discounts, early access to new products, or loyalty rewards to incentivize repeat purchases and foster customer loyalty.
Hassle-Free Returns and Exchanges: Providing hassle-free returns and exchanges can be a USP for online businesses in Kenya. This could involve offering easy return processes, free return shipping, or no-hassle exchanges to instill confidence in customers and encourage them to shop online with peace of mind.
Customization and Personalization Options: Offering customization or personalization options for products can be a USP for online businesses in Kenya. This could involve allowing customers to customize products, such as clothing, accessories, or home decor, with their preferred colors, sizes, or designs, to create a unique and personalized shopping experience.
Virtual Try-On or Augmented Reality (AR) Shopping: Providing virtual try-on or AR shopping experiences for products like clothing, eyewear, or beauty products can be a USP for online businesses in Kenya. This can allow customers to virtually try on products and see how they look before making a purchase, enhancing the online shopping experience and reducing returns.
Remember that a good USP should be easy to communicate, memorable, and authentic.
It should accurately reflect your brand identity and what makes your online business special.
The next step to start a successful online business in Kenya is registering your business.
Do I need to register my online business in Kenya?
Yes, you do need to register to sell online in Kenya. It’s a legal requirement for all businesses operating within the country and offers several benefits.
Let’s look at what you need to register an online business in Kenya.
First, search, reserve, and register a business name.
To register a business name in Kenya, you need to meet the following requirements:
Conduct a name search through the Registrar of Companies and wait for approval of the proposed identity
Describe the nature and activities of the proposed entity
Provide the full identities of all the proprietors Indicate the postal address for the proposed name
Indicate the physical address of the proposed entity- include the plot number, the town and the county
Presentation of copies of the national IDs or Passports of all partners or proprietors
Present passport photos of the partners as well as copies of their PIN Certificate
Payment of Ksh. 850 for company registration (Ksh. 800 for registration and Ksh. 50 as convenience fee)
What you need to register an online business in Kenya
Now that you have reserved the business name, as you wait for its approval, you can prepare the following documents in preparation of business registration:
A statement of capital.
Memorandum and article of association.
Shareholders Details( These include copies of National Identify card/ Kenyan Passport, KRA PIN certificates, colored passport size pictures). It is advisable that you have these documents in soft copy, which you will be required to upload.
Company Registration fee of Ksh.10, 650.00.
Physical Addresses of all the directors.
A completed registration form called CR1, which you have to download on the eCitizen portal.
Once your business has been approved, the next step is to continue with the registration process.
All you have to do is upload the above documents.
And that’s it!
Obtain necessary licenses and permits
Besides registration, to start an online business in Kenya, obtain the necessary licenses and permits to operate legally.
This process can vary depending on the nature of your business and its location.
You should research the specific requirements for your industry and location before beginning the application process.
Some common licenses and permits required for online businesses in Kenya include;
Business permit or license from the City Council
Single business permit
Tax compliance certificate
These are typically obtained from government agencies such as the County Council or Kenya Revenue Authority (KRA).
Obtaining these licenses and permits may require filling out forms, providing documentation such as identification documents or proof of ownership of property used for your business operations, and paying applicable fees.
Step 3: Create Your Website
The next step to start an online business in Kenya is to build the platform.
There are two ways you can do this:
Use an existing platform like Shopify, OLITT, or BigCommerce to run your online business in Kenya. This costs more and you don’t control
Build a platform you fully own.
Let me show you how to do that last one?.
Choose a domain name and web hosting service
A domain name serves as your website’s address on the internet, while web hosting refers to the storage space where your website’s files will be stored.
So, pick a domain name that is easy to remember and relevant to your business.
This makes it easier for potential customers to find you online.
Here are some examples of good and bad domain names for an online business that sells handmade soaps:
Good Domain Name:
BlissfulSoaps.com – This domain name is short, easy to remember, and reflects handmade soaps’ positive and luxurious nature. It also includes a relevant keyword “soaps” which can help with search engine optimization (SEO).
Bad Domain Name:
SoapSeller2021.com – This domain name is generic, lacks creativity, and includes numbers, which can make it harder to remember. It also doesn’t convey any unique selling proposition and doesn’t provide any indication of the type of products being sold.
CheapSoapEmporium.com – This domain name may imply low quality or discounted products, which may not be desirable for a business aiming to position itself as selling high-quality handmade soaps. It also includes a long and complex name, which can be difficult for users to type and remember.
Next, you need hosting.
This is where your business files like articles, product images, etc will live online.
When selecting a web hosting service, consider factors such as uptime reliability, speed, and security features.
Uptime refers to the amount of time your website is accessible online without interruption or downtime.
Ensure that your chosen web host offers reliable uptime guarantees and has robust security measures in place to protect against cyber threats.
Comparing pricing plans from different web host providers is crucial before settling on one that fits your budget.
Some common options for web hosts include shared hosting, dedicated servers, virtual private servers (VPS), and cloud hosting.
Here are some of the best web hosting companies in Kenya according to:
Sasahost Limited
Truehost
Hostpinnacle
Kenya Web Experts
Consider which option best suits your online business needs before making any decisions since it can have long-term effects on the success of your venture.
Design your website or hire a web developer
Once you have a domain and hosting, the next step to start an online business in Kenya is to build your website.
If you have the technical know-how, designing your website can be a cost-effective and creative option.
Creating your website means you have full control over your site’s design, layout, and content.
You can also make changes to the site whenever you want without having to pay someone else to do it for you.
Ask your hosting provider to install WordPress on your domain
Next, install Woocommerce to start an online business in Kenya. It is a free plugin you can use to start a business like Jumia, Kilimall, or any other online shop in Kenya!
Add necessary pages and upload product pictures
I know am making it sound easy.
However, designing a website in Kenya requires some level of technical knowledge and skills, which may take time to master.
On the other hand, hiring a web developer takes away the burden of building a website from scratch.
Web developers have web design experience and can create bespoke designs tailored to your brand’s needs.
They will handle all aspects of developing your site from creating an online store if necessary to ensuring that it is SEO optimized.
In the end, choosing whether to design your website or hire a web developer depends on various factors such as budget constraints, technical skills or preferences for customization.
Understand what each option entails so that you make an informed decision when starting an online business in Kenya.
Step 4: Develop/Source Your Product/Service
With the storefront website up and running, it is time to act on the insights you mined in step #1 on how to start an online business in Kenya.
Develop a pricing strategy
Your pricing strategy should be informed by various factors such as your target audience, competition, and cost of production.
Start by researching what your competitors charge for similar products or services to ensure you’re not undercharging or overcharging.
Consider the value your product or service delivers to customers and how much they are willing to pay.
Conduct market research to gauge customer preferences and willingness to pay. You can also offer discounts during the initial stages of operation to attract more customers.
Lastly, make sure that you consider all costs associated with running your online business such as website hosting fees, marketing costs, shipping fees (if applicable), and taxes when setting prices.
Here are some pricing model examples you can adopt:
Flat-rate pricing: This model offers a fixed price for a product or service, regardless of usage or consumption. It’s simple and easy to understand, but may not be suitable for businesses with varying levels of usage or consumption.
Tiered pricing: This model offers multiple pricing tiers based on different levels of features, usage, or customer segments. It allows businesses to cater to different customer segments and monetize based on usage or value delivered.
Subscription pricing: This model offers customers access to products or services for a recurring fee. It provides predictable revenue and encourages customer loyalty, as long as the value delivered justifies the recurring cost.
Freemium pricing: This model offers a basic version of a product or service for free, with premium features or functionality available at a premium price. It attracts a large user base with the free version and monetizes through premium upgrades.
Pay-as-you-go pricing: This model charges customers based on their actual usage or consumption of a product or service. It’s popular for products or services with variable usage patterns and provides flexibility to customers while aligning revenue with usage.
Bundled pricing: This model offers multiple products or services bundled together at a discounted price compared to buying them separately. It encourages customers to purchase more and can increase overall revenue.
Auction-based pricing: This model allows customers to bid on products or services, with prices determined by auction dynamics. It can generate higher prices for unique or rare items and create a sense of urgency among customers.
Loyalty-based pricing: This model offers discounts on checkout or special pricing to loyal customers or members of a loyalty program. It encourages repeat purchases and customer retention.
Develop a pricing model that ensures profitability without sacrificing competitiveness in the market.
Create a business plan
To start an online business in Kenya, you must create a comprehensive business plan outlining your vision, goals, and strategies.
A well-written business plan can help you secure funding from investors or lenders and guide your decision-making process as you build your business.
Your plan should include a detailed description of your products or services and information about your target market and competition.
In addition to outlining your product or service offering, your business plan should also include financial projections for the first few years of operation.
This will help you identify potential revenue streams and anticipate any expenses that may arise.
You’ll want to conduct thorough research on what it will cost to acquire customers and scale up operations over time.
Finally, make sure to outline the key performance indicators (KPIs) that you’ll use to track progress toward your goals.
These could include metrics like website traffic, conversion rates, customer acquisition costs (CAC), customer lifetime value (CLV), and more.
Free Business Plan Template for an Online Business in Kenya
Executive Summary
Provide a brief overview of your online business, including its name, mission, and vision.
Describe your product or service and highlight its unique value proposition.
Provide information on your target market and how your business will address their needs.
Include a summary of your financial projections and funding requirements.
Business Description
Provide detailed information about your online business, including its legal structure, location, and history (if applicable).
Describe your product or service in detail, including its features, benefits, and how it solves a problem for your target market.
Explain your business model, including how you will generate revenue and your pricing strategy.
Outline your sales and marketing strategies, including how you will attract and retain customers.
Market Analysis
Conduct a thorough analysis of your target market, including its size, trends, and demographics.
Identify your competitors and analyze their strengths, weaknesses, opportunities, and threats (SWOT analysis).
Research the industry landscape and highlight any key factors that may impact your online business.
Marketing and Sales Strategies
Describe your marketing and sales strategies, including how you will promote your product or service and attract customers.
Outline your digital marketing strategies, such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.
Explain your sales channels, including your website, online marketplaces, and any other platforms you plan to use.
Financial Projections
Provide detailed financial projections for your online business, including sales forecasts, expenses, and profits.
Include a breakdown of your startup costs, such as website development, inventory, marketing expenses, and any other initial investments.
Prepare a cash flow statement, balance sheet, and income statement to provide a comprehensive overview of your business’s financial health.
Operations and Management
Describe your operations and management structure, including the roles and responsibilities of key team members.
Outline your supply chain management, including how you will source, produce, and deliver your product or service.
Provide information on any technology or systems you will use to streamline operations, such as inventory management software or customer relationship management (CRM) tools.
Funding Requirements
Describe your funding requirements, including how much capital you need to start and run your online business.
Explain how you plan to use the funds, whether it’s for product development, marketing, operations, or other expenses.
Outline your funding sources, such as equity investment, loans, or other financing options, and provide any relevant financial documents, such as business plans or pitch decks.
Appendix
Include any additional information that supports your online business plan, such as market research data, customer testimonials, or relevant industry reports.
Attach any relevant documents, such as your financial statements, product samples, or prototypes.
Step 5: Marketing and Sales Strategy
To start an Internet business in Kenya, you need more than a business plan.
Develop a marketing plan
This is crucial to ensure your products or services are visible and accessible to potential customers.
The first step towards creating a marketing plan is identifying your target audience.
You need to research and understand the demographics of your potential clients, such as age, gender, location, interests, and needs.
The second step is defining your unique selling proposition (USP).
This is what sets you apart from competitors and attracts customers to choose your product/service over others.
Once you have defined your USP, you can then determine the appropriate marketing channels that will help reach your target audience effectively.
These channels may include social media platforms like Facebook and Instagram, email newsletters or blogs.
Lastly, it’s essential to measure each marketing strategy’s effectiveness by regularly analyzing sales data or website traffic statistics.
This will enable you to make necessary changes if some strategies are not working as expected or shift focus on effective ones for optimal results.
In short, put together what you’ve gathered thus far and figure out how to actualize it!
Another one of the critical steps when starting an online business in Kenya is identifying your sales channels.
You will use these platforms to reach your target audience and sell your products or services.
In Kenya, some common sales channels for online businesses include your social media platforms like Facebook, Instagram, and Twitter.
Another popular sales channel is e-commerce marketplaces like Jumia, Kilimall, and Masoko.
These platforms offer a ready market with established customer bases that can help new businesses gain traction quickly.
Some online businesses may choose to set up their websites where they can sell directly to customers or use affiliate marketing programs to promote their products on other sites.
As you identify your sales channels, consider factors such as cost-effectiveness and the potential reach of each platform.
Researching what works best for similar businesses in your niche can also help guide you in making informed decisions about which channels to prioritize.
Determine your conversion strategy
A conversion strategy refers to the process of converting website visitors into customers.
It involves a series of steps that guide a potential customer from being aware of your product or service to making a purchase decision.
Some effective conversion strategies include offering free trials or demos, providing valuable content on your website, and creating compelling calls-to-action.
Conduct market research to identify what motivates them to make purchases and tailor your approach accordingly.
Also, ensure that your website design is user-friendly, mobile-responsive, and easy to navigate.
This will help increase conversions as users are more likely to engage with a site that provides them with a seamless experience.
Personalized Recommendations: Leveraging user behavior and preferences data, online businesses can provide personalized product recommendations to users, increasing the likelihood of conversion. This can be achieved through algorithms, machine learning, or customer profiling, and can be displayed on product pages, in shopping carts, or through email marketing.
Social Proof: Reviews, testimonials, and ratings from satisfied customers can help establish trust and credibility for an online business. Displaying social proof prominently on product pages or using social media influencers to endorse products can positively impact conversion rates.
Email Marketing Campaigns: Building an email list and sending targeted email marketing campaigns can be a highly effective conversion strategy. Offering exclusive discounts, promotions, or personalized recommendations through email can help re-engage users and lead to conversions.
Live Chat Support: Providing live chat support on the website can help address customer concerns, provide real-time assistance, and increase trust. This can lead to higher conversion rates as users feel more confident about their purchase decisions.
Step 6: Payment and Shipping Options
You are almost done.
To this point, you’ve identified the products and have a running online business platform in kenya.
Set up payment and shipping methods
To do this, pick the best option that suits both you and your eCommerce customers in Kenya.
One of the most commonly used payment methods is M-PESA, available to anyone with a mobile phone.
Other popular options include PayPal, Visa/Mastercard payments through bank transfer or credit cards.
Ensure that you have secure payment options in place and that your customers are comfortable using them.
When it comes to shipping companies in Kenya, there are several reliable options available.
Some of the most popular ones include G4S, Matatu saccos, and Wells Fargo.
Each has its strengths, so choose what works best for your business needs.
Before selecting a shipping company make sure they can deliver on time and their pricing suits your budget.
Step 7: Launch and Grow Your Business
Launch your website
There’s nothing much here.
The final step to start an online business in Kenya is launching!
Set a date and build a buzz towards it. You can get help from influencers (this will cost you money).
Besides that, optimize your website for search engines (SEO).
Use relevant keywords in your content and meta descriptions to help improve your ranking on search engine results pages (SERPs).
Additionally, ensure that your website loads quickly by optimizing images and reducing file sizes.
Once launched, promote your website!
Share links to your site on social media platforms such as Facebook and Twitter, as well as through email marketing campaigns.
Invest in paid advertising such as Google Ads or Facebook Ads to increase visibility and drive traffic to your site.
Monitor your website analytics
It helps you track the performance of your website and understand your audience’s behavior.
With analytics, you can identify areas that need improvement and make data-driven decisions to grow your business.
One important metric to monitor is website traffic- the number of visitors who come to your site.
You can use tools such as Google Analytics, which provides detailed reports on how people are interacting with your website.
You can also track where they’re coming from, what pages they view, and how long they stay on each page.
Another crucial metric is bounce rate – the percentage of visitors who leave after viewing only one page.
A high bounce rate usually indicates that something isn’t working well on your site, whether it’s slow loading times or poor content quality.
Monitoring this metric regularly helps you identify problems quickly and take action to improve user experience on your site.
Continuously improve your website and marketing strategies
This means that you need to constantly evaluate your website’s performance and make changes as necessary.
This could include updating your site’s design, improving its functionality, or optimizing it for search engines.
Another key aspect of improving your online business is to continually refine your marketing strategies.
Whether you’re using social media advertising, email marketing, or content marketing, it’s critical that you track the success of each campaign and adjust accordingly.
You might find that one strategy works better than others for reaching your target audience or generating leads.
Online business refers to any commercial activity that is conducted over the internet. It can include selling products or services, offering digital downloads, providing online consulting or coaching, and much more.
Yes, online business is legal in Kenya. The Kenyan government has established laws and regulations that govern e-commerce and online business activities, including consumer protection laws, data protection laws, and tax regulations.
To start an online business in Kenya, you will generally need the following:
a) Business registration: You will need to register your business with the Kenyan government, either as a sole proprietorship, partnership, or limited company, depending on the nature and size of your business.
b) Tax compliance: You will need to obtain a Personal Identification Number (PIN) from the Kenya Revenue Authority (KRA) and comply with relevant tax laws, including filing regular tax returns and paying taxes on time.
c) Payment gateway: You will need to set up a payment gateway to accept online payments from customers. There are several payment gateway options available in Kenya, such as Pesapal, Lipa na M-Pesa, and PayPal.
d) Website or online platform: You will need to create a website or online platform where you can showcase your products or services, provide information to customers, and facilitate online transactions.
No, you do not necessarily need a physical office or store to run an online business in Kenya. Many online businesses operate entirely online, without a physical presence. However, you may need to have a registered business address for legal and tax purposes.
There are several ways to market your online business in Kenya, including:
a) Social media marketing: Utilize social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote your products or services, engage with customers, and build your brand.
b) Search engine optimization (SEO): Optimize your website or online platform for search engines to improve its visibility in search results and attract organic traffic.
c) Email marketing: Build an email list of interested customers and send them regular updates, promotions, and newsletters to keep them engaged and informed about your business.
d) Online advertising: Use online advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads to reach a wider audience and drive traffic to your website.
e) Content marketing: Create valuable and relevant content, such as blog posts, videos, and infographics, to establish yourself as an expert in your niche and attract customers.
There are several payment options available in Kenya for handling online payments, including: a) Mobile money: Kenyan mobile money platforms such as M-Pesa, Airtel Money, and T-Kash are widely used for online payments. You can set up an account with these platforms and integrate them into your website or online platform to accept mobile money payments from customers.
b) Payment gateways: There are several payment gateway options available in Kenya, such as Pesapal, Lipa na M-Pesa, and DPO, which allow you to accept payments from various sources, including credit/debit cards, mobile money, and bank transfers.
c) PayPal: PayPal is a widely used online payment platform that allows you to accept payments from customers worldwide. You can set up a PayPal account and integrate it into your website or online platform.
Running an online business in Kenya may come with some challenges, including:
a) Internet connectivity: Internet connectivity can sometimes be unreliable or slow in Kenya, which can affect the smooth operation of an online business, especially if it requires real-time interactions, video conferencing, or large file uploads/downloads.
b) Trust and security: Online fraud and scams can be a concern in Kenya, and building trust with customers can be challenging. Implementing robust security measures, protecting customer data, and establishing a trustworthy online presence can be crucial for the success of an online business.
c) Payment processing: Accepting online payments can be complex in Kenya, with different payment options and varying transaction fees. Navigating the different payment gateways, mobile money platforms, and currency conversions can require careful management and understanding of the local financial landscape.
d) Competition: Online businesses in Kenya face competition from both local and international players. Standing out in a crowded market, differentiating your business, and effectively marketing your products or services can be a challenge.
e) Logistics and delivery: Efficient and reliable logistics and delivery can be a challenge in Kenya, particularly for businesses that rely on physical products. Managing inventory, shipping, and last-mile delivery can require careful planning and coordination to ensure timely and cost-effective delivery to customers.
There are various online business ideas that can potentially make money in Kenya, depending on your interests, skills, and target market. Here are some ideas:
E-commerce: Setting up an online store to sell physical products such as clothing, accessories, electronics, home goods, or handmade crafts can be a profitable venture. You can source products locally or internationally, and use social media, online marketplaces, and your own website to market and sell your products.
Digital products: Creating and selling digital products such as e-books, online courses, templates, graphics, or software can be a lucrative business. With digital products, you can leverage your expertise and skills to create valuable content that customers can access online and download instantly.
Dropshipping: Starting a dropshipping business involves selling products online without keeping inventory. You can partner with a supplier who handles inventory and fulfillment, and you simply handle the marketing and sales. This can be a low-risk business model as you only purchase products after you’ve made a sale.
Freelancing: Offering freelance services such as web design, graphic design, content writing, social media management, virtual assistance, or other skills can be a profitable online business. You can use freelancing platforms or create your own website to showcase your services and attract clients.
Online coaching or consulting: If you have expertise in a particular field such as business, finance, health, or personal development, you can offer coaching or consulting services online. You can conduct one-on-one sessions, group sessions, or create online courses to share your knowledge and charge fees for your services.
Affiliate marketing: Affiliate marketing involves promoting other companies’ products or services and earning a commission for each sale or lead generated through your referral. You can promote affiliate products through your website, blog, social media, or email marketing and earn a commission for each successful referral.
Online marketplaces: Setting up an online marketplace where sellers can list and sell their products or services can be a profitable business. You can charge sellers a fee or commission for using your platform, and promote the marketplace to attract buyers.
Online events or workshops: Organizing and hosting online events, workshops, or webinars on specific topics or skills can be a profitable business. You can charge attendees a registration fee or sell tickets to generate revenue.
Are you looking for ways to monetize your website or blog?
Pay Per Click (PPC) advertising is a great way to do so.
PPC affiliate programs in Kenya can be highly profitable, and many different options are available.
In this article, we will explore the best PPC affiliate programs in Kenya so you can make an informed decision about the right program for you.
What is Pay Per Click (PPC) Program?
Pay Per Click (PPC) Program is an online advertising model that drives website traffic.
It is a marketing strategy that involves placing ads on search engine results pages, social media platforms, and other relevant websites.
As the name suggests, advertisers only pay when someone clicks on their ad.
PPC programs are one of the most effective ways of increasing website traffic and generating business leads.
In Kenya, several Pay Per Click affiliate programs are available for publishers to join and earn money through advertising.
These programs offer competitive commission rates ranging from 10% up to 50% per click or sale generated through the publisher’s website.
Some of the best Pay Per Click affiliate programs in Kenya include Google AdSense, Ezoic, Mediavine, among others.
How is it different from other types of affiliate programs?
Pay Per Click (PPC) affiliate programs are popular among bloggers and website owners who want to monetize their online presence.
Unlike other types of affiliate programs in Kenya, PPC offers a unique way for affiliates to earn money by simply driving traffic to the advertiser’s website.
In essence, an affiliate is paid each time someone clicks on an ad that appears on their site.
What sets PPC apart from other affiliate programs is that it doesn’t require the user to make a purchase in order for the affiliate to get paid.
Instead, they only need to click on the ad and be directed to the advertiser’s website.
This makes it an attractive option for smaller websites or those that don’t have high conversion rates.
Another advantage of PPC affiliate programs is that they offer more control over which ads appear on your site.
This means you can choose ads that are relevant to your audience and align with your website’s content, which can result in higher click-through rates and ultimately more revenue generated through clicks.
So, while many different types of affiliate programs are available, PPC offers distinct advantages for those looking for an easy and potentially lucrative way to monetize their online presence.
Pay Per Click Affiliate Programs in Kenya
Adsense
Media.net
Ezoic
Mediavine
AdThrive
SkimLinks
Propeller Ads
Infolinks
Outbrain
Revenue Hits
Adsense
Adsense is a popular pay-per-click (PPC) affiliate program in Kenya that allows website owners to earn money by displaying targeted ads on their websites.
The program is free and easy to join, making it an attractive choice for many Kenyan bloggers and website owners.
Adsense is powered by Google’s ad network, which means that ads are displayed based on the website’s content and the visitor’s browsing history.
One of the main advantages of using Adsense as a PPC affiliate program in Kenya is its high customization level.
Website owners can choose from a variety of ad formats and sizes, including text ads, display ads, and link units.
They can also customize the colors and fonts used in the ads to match their website’s design.
Another advantage of using Adsense is its reliable payment system.
Payments are made monthly via direct deposit or check, with a minimum payout threshold of $100.
This makes it easy for Kenyan website owners to monetize their content and earn passive income through their online properties.
Media.net is an innovative contextual ad network that specializes in contextual ads.
It is a leading provider of contextual advertising services, and it is popular among publishers looking to monetize their websites.
Media.net enables publishers to earn revenue by displaying relevant ads on their websites.
The platform uses sophisticated algorithms to match the right ads with the right audiences, which leads to higher click-through rates and conversions.
With Media.net, publishers can access a wide range of ad formats such as display ads, native ads, and video ads.
Publishers can customize these ad formats to suit their website’s design or branding requirements.
One thing that sets Media.net apart from other ad networks is its ability to offer high-paying niche-specific keywords for advertisers looking for specific audiences.
Media.net also provides excellent customer support through email and phone channels.
They offer real-time reporting tools that allow publishers to track their earnings and optimize their campaigns for better performance.
Additionally, the platform has strict policies in place that ensure only high-quality traffic sources are used, which helps maintain the quality of advertisements displayed on publisher sites.
Another one of the best Pay Per Click affiliate programs in Kenya is Ezoic.
It’s a Google-certified platform that helps publishers maximize their ad revenue by leveraging artificial intelligence (AI) and machine learning.
With Ezoic, publishers can improve their website speed, user experience, and overall performance.
The platform uses AI to test different ad formats, sizes, and placements to find the ones that generate the highest revenue without compromising user experience.
This means that publishers can focus on creating quality content while Ezoic takes care of the rest.
Ezoic also offers a free 30-day trial for new users.
During this period, publishers can test the platform’s features before committing to a paid plan.
The platform’s pricing is based on a percentage of ad earnings generated through its optimization technology. O
Ezoic is an excellent option for Kenyan publishers looking to increase their ad revenue while providing an optimal user experience on their websites.
Mediavine is a leading ad management company that offers pay per click affiliate programs in Kenya for bloggers and website owners.
The platform offers access to premium advertisers, real-time reporting, and advanced ad optimization tools to help publishers maximize their earnings from their website traffic.
Through Mediavine’s pay per click affiliate program, publishers can earn money each time a visitor clicks on an advertisement displayed on their site.
The platform uses contextual advertising technology to display relevant ads that are tailored to the audience’s interests.
In addition to its pay per click affiliate program, Mediavine also offers other monetization solutions such as sponsored content campaigns and video advertising.
Publishers can benefit from the platform’s extensive experience in ad management and its commitment to delivering high-quality ads that enhance user experience while generating revenue.
This is an excellent choice for publishers looking for reliable pay per click affiliate programs in Kenya with competitive payouts and top-notch support.
AdThrive is a premium display advertising management company that helps publishers make the most money from their site.
It is one of the top global advertising networks and is known to pay publishers who join their network very highly.
AdThrive was started by a blogger team of husband and wife in 2013, who realized that it would be possible to improve how bloggers used ads in their content by making the system more professional.
As a Pay Per Click affiliate program in Kenya, AdThrive helps publishers optimize their ad revenue.
This platform works with leading ad networks and technology partners to deliver high-quality ads that generate more revenue for publishers.
They provide full-service advertising strategies that all bloggers and website owners strive to get accepted into.
AdThrive handles all of your website’s advertising so you can focus on content creation.
To join AdThrive, you need to meet the following requirements:
Google Analytics installed with a minimum of 100,000 monthly pageviews.
Majority of traffic from US, CA, UK, AU or NZ.
Unique, original content that engages the audience and is a great fit for advertisers.
No previous advertisement violations and not blocked by Google or other major ad providers.
Secured with HTTPS.
What is the revenue share model of AdThrive?
AdThrive has a 25:75 revenue share model. This means you get to take 75% of your total revenue home while they take the 25% cut.
SkimLinks (Now Taboola Company)
Skimlinks is another one of the top pay per click affiliate programs in Kenya you can join to earn revenue for sales your content creates.
With a simple piece of code, Skimlinks automatically inserts affiliates links on your website, so you’ll earn commission every time your content drives a sale.
Here’s how it works.
Skimlinks automatically scans content on your website.
And then insert affiliate links, so you’ll earn commission every time your content drives a sale.
Skimlinks has a network of over 48,500 merchants worldwide and 60,000 publishers worldwide.
They also offer a suite of tools to help you monetize your content, including a product search API, a merchant API, and a suite of reporting tools.
What are the requirements to join Skimlinks in Kenya?
To become a Skimlinks publisher in Kenya, you must have a blog or website with a large audience.
You must be an original content producer and have a high-quality audience to be approved.
And they have a 75/25 split on all money earned through commissions.
Propeller Ads
Propeller Ads is a popular pay-per-click (PPC) network in Kenya that offers a range of ad formats, including push notifications, pop-unders, and native ads.
The platform is known for its high-quality traffic and user-friendly interface.
Propeller Ads has over 1 billion monthly impressions and operates in more than 200 countries around the world.
One of the advantages of using Propeller Ads as an affiliate marketer in Kenya is its flexible payment options.
The network supports multiple payment methods, including PayPal, Payoneer, WebMoney, Bitcoin, and wire transfer.
Additionally, Propeller Ads offers competitive rates for both publishers and advertisers.
Another unique feature of Propeller Ads is its anti-adblock technology that ensures your ads are seen by users even if they have ad-blocking software installed on their devices.
This technology helps to increase your click-through rates (CTRs), conversions, and revenue as an affiliate marketer.
If you’re looking for a reliable PPC network with great features and benefits for affiliates in Kenya or elsewhere in the world, then Propeller Ads could be an excellent choice to explore further.
Infolinks is an online advertising platform that provides Pay Per Click In Text Advertising services.
It enables website owners and online content publishers to benefit from premium contextual ads.
Infolink’s In Text Ads expose online visitors to highly relevant content, don’t require any additional space on the websites and are quick and easy to integrate.
Infolinks suite of online ads includes: InFrame, InTag, InText and InSearch1.
One of the benefits of using Infolinks is that it’s easy to set up and use.
Simply sign up for an account, paste a code snippet into your website’s HTML code, and watch as the ads begin appearing on your site.
Infolinks provides robust reporting tools so you can track how many clicks each ad receives and how much revenue you’re earning.
If you’re looking for a straightforward way to monetize your blog traffic in Kenya, Infolinks is definitely worth considering.
While it might not be as lucrative as some other pay-per-click programs, it’s still an excellent option for beginner bloggers or those who want a simple solution without jumping through too many hoops.
Outbrain
Outbrain is a native advertising company that uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader.
Some of the content recommended by Outbrain link to publisher’s own content, while others link to other sites.
Outbrain helps businesses promote their products and services on the open web via native ads, or “recommendations”.
It helps publishers drive traffic to their websites and earn money from visitors who click on and engage with Outbrain ads on their sites.
When a user clicks on an Outbrain ad, the publisher earns revenue from the click.
Outbrain’s algorithm is designed to optimize for user engagement, which means that the more users engage with the content, the more money the publisher can earn.
URL: Outbrain sign-up
Traffic requirements: 3 million monthly visitors (Oops?)
RPM: Up to $10
Referral program: No
Payment threshold: US$50
Payment frequency: Net 60 or Net 90
So which one should you choose?
When deciding which pay-per-click (PPC) affiliate program to choose in Kenya, there are a few factors to consider.
Firstly, you need to evaluate the potential return on investment (ROI) – how much commission can you earn per click or sale?
Look for programs offering high commissions and a good reputation for paying out on time.
Secondly, consider the niche or industry that the program operates in. Is it relevant to your target audience?
If not, it’s unlikely that your readers will be interested in clicking through and making a purchase.
Finally, take into account any terms and conditions of the program.
Some may have strict rules around advertising methods or require exclusivity agreements.
Make sure you’re comfortable with these restrictions before committing to a particular PPC affiliate program.
And by carefully considering ROI, niche relevance, and program requirements, you’ll be able to make an informed decision that maximizes your profits while providing value to your audience.
I bet you didn’t even know there’s a Safaricom affiliate program.
Well, yes, you can earn extra airtime for free by referring your friends and family to some Safaricom products.
Let’s explore that right away.
Who is Safaricom?
For the green ones, Safaricom is a Kenyan mobile network operator headquartered in Nairobi, Kenya.
It is the largest telecommunications provider in Kenya and one of the most profitable companies in the East and Central Africa region.
The company offers mobile telephony, mobile money transfer, consumer electronics, ecommerce, cloud computing, data, music streaming, and fiber optic services.
It is part of the Vodafone Group and provides mobile voice, data, and payment services to more than 23 million customers in Kenya.
What is the history of Safaricom?
Safaricom was formed in 1997 as a fully owned subsidiary of Telkom Kenya.
In May 2000, Vodafone Group PLC of the United Kingdom acquired a 40% stake and management responsibility for the company.
In 2008, the government offered 25% of its shares to the public through the Nairobi Securities Exchange1.
It was ranked as the best employer in Africa and 67th by the Forbes Global 200 list.
What is the market share of Safaricom?
As of December 2015, Safaricom had a 64% market share with over twenty-five million subscribers.
According to a recent article, Safaricom now controls 66% of the country’s mobile (SIM) subscriptions.
What is Safaricom Affiliate Program About?
Safaricom Affiliate Marketing is a service that gives Safaricom Prepay subscribers an opportunity to be awarded with airtime upon recommending the All in One Monthly Bundle to their friends and family.
What is the All in One Monthly Bundle?
The All In One Monthly Bundle is a bundle that is available to all Safaricom customers (Prepaid, PostPay and Hybrid) and includes 2GB YouTube bundle and Free Whatsapp that can be used once the bundle is finished.
You can buy the Safaricom All In One Month bundles via USSD or on MySafaricom app.
To buy Safaricom all in one month bundle, you can dial *544# on your Safaricom line, select option 4 (Monthly bundles), then select option 2 (All in one), choose your preferred plan and OK to complete the purchase.
You will receive an SMS confirming your subscription.
How to join Safaricom Affiliate Program
To join the Safaricom Affiliate Marketing Service, you need to be a Safaricom Prepay subscriber.
You can then recommend the All in One Monthly Bundle to your friends and family and be awarded with airtime.
Here’s how:
Dial *544# and select ‘GO Monthly’
Pick Option 2 (All in One)
Select Option 7 (Earn Extra Airtime)
Select Option 1 (Recommend bundle)
Enter the phone number of your friend/family you wish to recommend to.
Select the bundle you would like to recommend.
They will receive a message showing the bundle, price, and how to buy the bundle or the Home package.
And you will earn free Safaricom airtime if they buy the bundle in the next 48 hours.
All resources awarded will be valid for ninety (90) days after which any unused resources will expire and will no longer be available for use.
Joining the Jumia Affiliate Program in Kenya requires a few simple steps that can be completed quickly and easily.
This is a screenshot of how much I made last month on Jumia.
15K might not be much to some people, but it is enough for me to go out and spoil my girl crazy?.
Want to learn how to get it as well?
You’ve come to the right place!
But first things first.
Jumia is Kenya’s leading online electronics, fashion, and home goods shopping platform.
The Jumia affiliate program provides an opportunity for website owners and content creators in Kenya to monetize their traffic by generating commissions when visitors make purchases on the Jumia platform.
Who is Jumia Kenya?
Jumia Kenya is an online retail store that was established in May 2013 with the aim and vision to become the one-stop shop for retail in Kenya with implementation of best practices both online and offline.
It is the largest online retail store in Kenya12. Jumia Kenya offers doorstep deliveries to its customers regardless of their location in the country, and its payment is on delivery.
Jumia Kenya is built around three main pillars: Jumia Marketplace, Jumia Logistics, and JumiaPay Marketplace.
It offers goods from a large and diverse group of sellers across a wide range of categories.
What are the categories of goods offered by Jumia Kenya?
Jumia Kenya offers a wide range of products from various categories.
Some of the categories of products that vendors are allowed to sell through the Jumia Kenya Online Store include Electronics (television, projectors, cameras, sound systems, etc.), Phone & Tablets (mobile phones, tablets, and accessories), Health & Beauty, Home & Office Appliances, Computing, TVs & Audio, Fashion, Gaming, Baby Products, Sporting Goods, Groceries and Other categories.
What is Jumia Affiliate Program?
Also known as Jumia KOL, Jumia Affiliate Program is a pay per sale program that pays affiliates for referring sales or customers to Jumia.
Here’s how it works.
If you refer a customer to Jumia and they purchases a product within 7 days after clicking on your affiliate’s link, you will get a percentage of the sale price as commission.
The commission rate ranges from 1% to 13% on each sale.
To join the Jumia Affiliate Program, you need to sign up on the Jumia Affiliate Program website and wait for approval.
Benefits of Joining the Jumia Affiliate Program
Joining the Jumia Affiliate Program in Kenya comes with a host of benefits, both for individuals and businesses.
Firstly, affiliates can earn commission on every sale made through their unique referral link.
This means that the more sales made through your link, the higher your earnings will be.
Secondly, affiliates are given access to a wide range of products to promote, including electronics, fashion, home appliances and groceries.
This makes it easier for affiliates to find products that align with their interests or niche audience.
Finally, Jumia offers its affiliates support in terms of promotional materials such as banners and product links.
Affiliates also get access to real-time analytics and reports which help them track their progress and optimize their marketing strategies accordingly.
All these benefits make joining the Jumia Affiliate Program a worthwhile venture for anyone looking to earn extra income online.
Steps to Register as Jumia Affiliate in Kenya
Before you can start earning through Jumia KOL, you need to create an account and get accepted.
To join the Jumia affiliate program in Kenya, head over to https://kol.jumia.com/ and click on Register.
Provide your details.
These include your;
First and last name
Email address (make sure it is legit email)
Choose password
Select your country
Provide your phone number (preferably, MPESA phone number)
The next step is to choose your account type.
So there are three types of accounts accepted on Jumia;
#1. Affiliates
Do you have a Website, App, blog, social media page, or group that allows you to operate in the fields of Cashback, Deals, Reviews, Email Marketing, Loyalty Programs, Coupons, Price Comparisons, or similar ventures?
If so, then register yourself as a Jumia Affiliate and start promoting!
#2. Creator/Micro-influencer
If you identify yourself as a content creator who loves to give recommendations and reviews to your small (Minimum 5K followers) but loyal followers across social media platforms?
Then register yourself as a Micro-Influencer / Creator and start recommending Jumia products!
#3. Mega Influencer
This is for an individual with huge and well-established social media followers, your posts are enough to make your followers want to purchase that item as soon as possible!
Still not sure which program suits you better?
Easy!
Select any account type you deem fit, and Jumia’s team will assess your profile based on your engagement level, your follower’s metrics, and your reach, and assign the right program for you!
Finally, provide a link to your blog/website or social media page.
Then agree to their terms and click Register.
From here, your application will be reviewed, and Jumia will revert.
Setting Up Your Jumia Affiliate Program Account
Once accepted, you will receive a confirmation email.
Then you can just log in and start promoting products to earn online with Jumia in Kenya.
But before you can fully get down to business, there are a couple of things you need to take care of.
a. Add Your Information
Adding your information is a crucial step when joining the Jumia affiliate program in Kenya.
Once you’ve been accepted into the program, you need to log into your account and complete your profile by filling in all the necessary details.
This includes providing your personal information such as name, email address, phone number, and physical address.
And a link to your website or social media profile (if you didn’t as you were signing up).
b. Linking Your Payment Method
After signing up, you will need to link your preferred payment method to receive payments for the commissions earned from promoting Jumia products.
The process is simple and straightforward.
Firstly, log in to your affiliate account dashboard on Jumia’s website and navigate to the “Account Details” section.
Under the ‘INFO’ section, provide your TAX ID, which can be your National ID then save changes.
In the ‘ADDRESS’ section, key in your address. This is where you live.
Finally, under the ‘Payout Details,’ you can select from a variety of payment methods available depending on your preference.
In Kenya, popular options include M-Pesa and bank transfers.
Next, enter your payment details accurately as requested by the platform.
You may be required to provide additional information such as bank account numbers or SWIFT transfer codes where applicable.
Once done, all commissions earned will be automatically paid out through this linked method on a regular basis according to their payout schedule.
Promoting Your Affiliate Links in Kenya
The next step is to start promoting products on Jumia to earn commissions.
Here’s how.
a. Choosing Products to Promote
When it comes to earning through the Jumia affiliate program in Kenya, one of the most important steps is choosing the products you want to promote.
With thousands of products available on the Jumia platform, it can be overwhelming to decide which ones are right for your audience and will generate sales.
To start, consider your niche or area of expertise.
For example, if you run a fashion blog, you may want to focus on promoting clothing and accessories from Jumia’s fashion category.
Or if you have a cooking website, you could promote kitchen appliances and ingredients from Jumia’s grocery section.
Another factor to keep in mind when choosing products is their popularity and demand among your audience.
Look for items that are trending or have high ratings and reviews on Jumia’s website.
Additionally, pay attention to seasonal trends or upcoming holidays that may influence buying habits.
Ultimately, selecting the right products to promote on Jumia can greatly impact your success as an affiliate marketer in Kenya.
Take the time to research and choose wisely based on your niche and target audience’s interests and needs.
b. Generating Links
Once you’ve decided on the products to promote, the next step is to generate links.
Here, you are essentially inserting your affiliate ID into the product URL to make it trackable.
Now, there are two ways to generate affiliate links on Jumia and I will explain both.
#1. Offers
This can be found under the Advertising tab on your KOL dashboard.
With this type, you can pick links from provided categories and start promoting.
For example, to promote phones, look for phones category.
Click on it to open and then copy the URL.
Or share it directly to your Facebook account.
Also, you can shorten the link by checking the ‘Shorten URL’ box below the URL.
If scroll down, you will see a banner.
Click on the download button to download this banner.
And if you have a website, copy the Banner Code and paste it to any page you want this banner to appear on your website.
One more thing.
You can choose the size of the banner.
Some come with more sizes, while others only have one size available.
Pros of this method: your affiliate links are trackable in both the browser and the app. This means that when someone clicks on your links and buys on either the Jumia app or their internet browser, you earn.
Cons of this method: you cannot promote a specific product. This means that if I want to promote the latest Xiaomi Redmi 12C phone, I don’t have a choice but send the buyer the link to the entire phones category.
But there’s a way around this.
#2. Custom links
Can be accessed under Advertising >> Custom links.
Here’s how it works.
First, go to Jumia, find the product you’d wish to promote, and then copy the URL.
Come and paste the link you copied here?.
Then a trackable affiliate link will be automatically generated.
You can then copy or share it directly to your Facebook page.
Like Offers, custom links have both up and downsides.
The upside of using this method is that you can send someone to a specific product they wanted.
The downside is that this method is only trackable through the browser.
This means if you send someone a link generated through custom links and they buy right on the app, you won’t make anything.
Jumia says this is an issue they are working to resolve.
I guess we will wait and see.
Additional Tracking Parameters
I am sure you wonder what these boxes are for.
First, you don’t need them.
It is not a must to fill them.
But if you want to have a detailed report later, you can use this section to make that happen.
How?
Sub affiliate ID – use this section if you have someone else helping you promote the links. You can input their phone number as their ID. Later, it is easier to see whether their efforts actually resulted in a sale.
Channel – where are you promoting these links on? If you have a blog, input the name of your website here. If you are using Facebook, type Facebook. Now, here’s where this section comes in handy. Say I have two places I push my affiliate links; my blog and WhatsApp. I will generate two separate links for each channel and tag it appropriately. Later, when I get a conversion, I can see what channel gave me the sale.
Tracking tag – let me give you an example to understand this section. Say I have a blog, right. I have published a ton of posts and monetized using affiliate links, how do I know which posts makes me money? Here’s how. Just enter the post short title here. That’s just an example, I bet there are other ways to use Tracking tag.
c. Sharing Your Affiliate Links
Once you have generated the links, you need to promote them to earn.
To maximize your earnings, it is important to strategically share these links with your audience.
You can include them in product reviews, comparison articles, or top 10 lists related to the products available on Jumia.
It is also recommended that you disclose that these are affiliate links to ensure transparency with your readers or followers.
However, it is important not to spam or excessively promote these links as this may turn off potential customers and harm the reputation of both yourself and Jumia.
Instead, focus on providing valuable content and building trust with your audience so that they are more likely to click on and make purchases through your affiliate links.
One way I earn consistently through the Jumia affiliate program in Kenya is through niche websites.
These are blogs dedicated to specific topics.
For example, I have a website only dedicated to talking about headphones.
Must you have a website to earn through the Jumia affiliate in Kenya?
To become a Jumia affiliate in Kenya, you do not necessarily need to have a website.
While having a website can help promote products and increase traffic to your affiliate links, it is not mandatory.
You can still earn commissions by promoting Jumia products through social media platforms such as TikTok, Facebook, Twitter, or Instagram.
One way to do this is by sharing your referral link on your social media pages or groups.
This will allow people who click on the link and make purchases to earn you commissions.
Additionally, you can also write blog posts on other blogging platforms such as Medium or LinkedIn and include your referral link within the content.
So while having a website can be beneficial for promoting Jumia products as an affiliate marketer in Kenya, it is not necessary if you are creative in finding other ways to share your referral link and generate sales.
Earning Commissions
a. Understanding Your Commission Structure
The commission structure is an essential aspect of any affiliate program, including the Jumia Affiliate Program in Kenya.
It is crucial to understand it before joining the program.
The Jumia affiliate program offers a standard 1% to 10% commission rate for each sale made through your unique referral link.
Here’s a table showing Jumia affiliate commission rates in Kenya.
Category
Basic Commission + Bouns
Basic Commission
Bonuss
unisex’s accessories
10.00%
7.25%
2.75%
Women’s clothing
8.00%
6.25%
1.75%
Women’s shoes
8.00%
6.25%
1.75%
Automotive & Motorcycles
8.00%
6.25%
1.75%
Men’s clothing
8.00%
6.25%
1.75%
Men’s shoes
8.00%
6.25%
1.75%
Books & Stationery
8.00%
6.25%
1.75%
Girls
7.00%
5.25%
1.75%
Boys
7.00%
5.25%
1.75%
weddings
7.00%
5.25%
1.75%
Women’s accessories
6.50%
5.00%
1.50%
Sport & Fitness
6.50%
5.00%
1.50%
Beauty & perfumes
6.50%
5.00%
1.50%
Men’s accessories
6.50%
5.00%
1.50%
Cameras & Accessories
6.25%
5.00%
1.25%
Games & Consoles
6.25%
5.00%
1.25%
Computing
5.00%
4.00%
1.00%
Appliances
5.00%
4.00%
1.00%
Kids and Baby
5.00%
4.00%
1.00%
Home
5.00%
4.00%
1.00%
tablets & accessories
4.00%
3.00%
1.00%
TVs, Audio, and Video
3.50%
2.75%
0.75%
Phones
2.50%
2.00%
0.50%
Grocer’s shop
3.00%
2.00%
1.00%
Musical Instruments
2.00%
1.50%
0.50%
Services
2.00%
1.50%
0.50%
Events & Tickets
1.50%
1.00%
0.50%
Food cupboard
1.00%
0.75%
0.25%
Tuskys
1.00%
0.75%
0.25%
Laundry
1.00%
0.75%
0.25%
Miscellaneous
1.00%
0.75%
0.25%
Adulte
1.00%
0.75%
0.25%
Livestock
1.00%
0.75%
0.25%
Beverages
1.00%
0.75%
0.25%
Reconditionned
1.00%
0.75%
0.25%
Tobacco
1.00%
0.75%
0.25%
Household care
1.00%
0.75%
0.25%
Wholesale
1.00%
0.75%
0.25%
Additionally, you can earn up to 50% commission on specific products during promotional periods.
To maximize your earnings with the Jumia Affiliate Program in Kenya, it is important to keep track of your sales and commissions regularly.
You can access this information through your affiliate dashboard on the Jumia website.
b. Tracking Your Earnings
Tracking your earnings is an essential part when you join the Jumia Affiliate Program in Kenya.
This is how you can keep an eye on how much money you are making and which products are performing well.
To track your earnings, log into your affiliate dashboard where you will find all the data regarding your sales and commissions.
In addition to tracking your earnings through the affiliate dashboard, you should also monitor the performance of each product.
Do this by using the additional tracking settings we talked about earlier.
This will allow you to identify which products are popular among customers and generate more sales.
You can then optimize your marketing efforts by promoting those products that perform better than others.
Finally, keeping track of any changes in commission rates or special promotions that may impact your earnings is important.
Regularly checking for updates from Jumia will help ensure that you are aware of any new changes or opportunities to increase your profits as a Jumia affiliate in Kenya.
Keeping a close watch over these details helps you maximize your earning potential with the program.
The Jumia Affiliate Program is a program that allows individuals or businesses to earn commissions by promoting Jumia products on their website or social media platforms.
To become a Jumia affiliate in Kenya, you need to sign up for the program on the Jumia Affiliate website. Once you’ve signed up, you’ll receive a unique affiliate link that you can share on your website or social media platforms.
As a Jumia affiliate in Kenya, you can earn up to 10% commission on every successful sale made through your affiliate link. The exact commission percentage varies depending on the product category.
Jumia pays its affiliates through a bank transfer to a Kenyan bank account. You’ll need to provide your bank account details when signing up for the program.
To join the Jumia Affiliate Program in Kenya, you need to have a website or social media platform with a reasonable number of followers. You also need to have a valid Kenyan bank account and be at least 18 years old.
No, Jumia has restrictions on the type of websites or social media platforms that can be used to promote its products. For example, websites or social media platforms that promote illegal activities or contain inappropriate content are not allowed.
Yes, Jumia provides its affiliates with marketing materials such as logos and images that can be used to promote its products. However, you must follow the guidelines on how to use the materials to avoid infringing on Jumia’s intellectual property rights.
Are you interested in making extra income in Kenya by joining Amazon Affiliate Program?
If so, then this article is for you.
Joining the Amazon Associates program is a great way to earn money when customers purchase items from Amazon through your affiliate links.
You will earn commissions for each sale made from your referral link as an affiliate.
In this article, we will look into the steps on how to join the Amazon Affiliate Program in Kenya and what benefits it offers.
What is Amazon Associates?
Amazon Associates is a program that allows website owners and bloggers to earn money by promoting Amazon products on their websites or social media platforms.
As an Amazon Associate, you can create links to specific products or pages on the Amazon website.
When someone clicks on your link and makes a purchase, you earn a commission.
To join the Amazon Associates program in Kenya, you must have a website or blog or social media account to promote products.
You also need to sign up for an Amazon account if you don’t already have one.
Once you’re signed in, go to the “Associates Central” page and follow the prompts to create your account.
More on this in a minute.
But first, let’s answer some critical questions.
Can I join Amazon Associates in Kenya?
Yes, you can join Amazon Associates in Kenya.
The Amazon Associates Program is one of the largest affiliate networks in the world that helps content creators, publishers, and website owners monetize their traffic.
With millions of products to choose from on Amazon.com, Amazon Associates use easy link-building tools to direct their readers to products and earn from qualifying purchases
Benefits of Joining the Amazon Affiliate Program in Kenya
Being an Amazon Associate in Kenya comes with numerous perks.
Firstly, being an affiliate marketer for a world-renowned e-commerce platform provides you with access to a vast range of products that you can promote and earn commissions on.
Additionally, Amazon has a reputation for offering quality products at competitive prices which makes it easier to convince potential buyers.
Secondly, the program offers high commission rates of up to 10% depending on the product category.
This means that you can earn significant amounts of money by promoting products that your audience is interested in purchasing.
Moreover, since Amazon handles all logistics such as shipping and handling returns, there is no need to worry about inventory management or order fulfillment.
Above all, joining the Amazon Affiliate Program in Kenya is free and straightforward.
All you need is a website or social media account where you can promote Amazon products using unique referral links provided by the platform.
With these links, any purchases made by your referrals within 24 hours will earn you a commission.
Therefore, becoming an affiliate marketer for Amazon presents an excellent opportunity for individuals looking to monetize their online presence while providing value to their audience through product recommendations from a trusted brand like Amazon.
What are the requirements to join Amazon Associates in Kenya?
To join Amazon Associates in Kenya, you need to have a website or mobile app that meets the Amazon Associates Program requirements.
You can apply to the program by visiting the Amazon Associates website and filling out the application.
How to Join Amazon Affiliate Program in Kenya
Let’s look at the steps to be part of Amazon Associates program in Kenya.
Step 2: Sign in with your Amazon account or create a new one.
If you’ve been buying products from Amazon, you already have an account.
You can use it for this purpose.
Step 3: Enter your account information and website address.
Provide account details such as:
Payee Name (your full legal names)
Address Line
City
State, Province or Region
ZIP or Postal Code
Country
Phone Number
Step 4: Links to your website or mobile app.
Be sure to tick ‘NO’ in this section?.
Step 5: Enter your preferred store ID and explain how you drive traffic to your site.
If you have a website, write what kind of articles you publish.
And if you have a social media account, talk about the kind of content you post.
Read and agree to the Operating Agreement and click “Finish” to complete the application process.
And you are done!
You can now proceed to choose your payment method and enter your tax information or do it later.
The 180-day Rule
While you have joined the Amazon Associates program in Kenya, you are far from done.
Check out the welcome email you received and pay attention to the second part.
It says, ‘…You must drive at least three qualified sales within 180 days in order to avoid termination of your Associate account.’
This means that if you don’t refer any qualifying sales in under 6 months, your account will be terminated.
When that happens, you’ll have to go through the onboarding process all over again.
But if you are lucky and you refer buyers under the ‘propation’ period, your website/social media will undergo a review by Amazon specialists for acceptance.
Navigate the Amazon Associate Central
Now you have access to Amazon Associate Central.
This is the section you should always check for action.
And find links or generate some from this section?.
For example, if you have a website, you can find banners by going to Product Linking >> Banners.
And then pick the category you’d wish to promote.
Pick one of the banners and copy the HTML code.
Then paste it to pages on your website.
And this is how it will look like.
And whenever someone clicks on this banner and buys anything Amazon, you earn commissions.
Tips for Succeeding in the Amazon Affiliate Program
It is one thing to join Amazon affiliate program in Kenya and another to start earning!
Here is what you need to do to start bringing in consistent income from Amazon Associates program!
Start a Niche Website
This is what everyone is doing actually!
Why?
Because it works!
A niche website involves creating a website that targets a specific group of people with unique interests, needs, or problems.
So instead of promoting everything on the Amazon website, you can create a website dedicated to cleaning tools and supplies.
How do you do that?
The first step in starting a niche website in Kenya is identifying your target audience and their interests.
You can choose any passionate topic and conduct thorough research to determine its profitability.
This means you look at the competition and whether you can beat them.
You should also consider the Amazon commission rates and size of an average order.
It doesn’t make sense to promote a $10 product and make 2%, does it?
Once you have identified your niche market, the next step is creating valuable content that will attract visitors to your site.
Your content should be informative, engaging, and tailored to meet the needs of your target audience.
You can use various formats such as blog posts, videos, podcasts or infographics to present your content.
Finally, monetize your niche website using Amazon product affiliate links.
Again, the work is in identifying the right niche.
Optimize Your Pages for Search Engines
Once you have a niche blog, one of the most important things you can do to increase its visibility is to optimize your pages for search engines.
This means making sure that your content is easily readable by search engine bots, and that you’ve included relevant keywords and phrases throughout your site.
To start, identify a primary keyword or phrase for each page on your site and ensure it appears in the title tag, meta description, headings, and body copy.
This means you need to do keyword research (identifying phrases people use when looking for products in your niche).
Another key factor in optimizing your pages for search engines is creating high-quality content that answers users’ questions and provides value.
Avoid keyword stuffing or duplicating content across multiple pages as this may negatively impact your rankings.
Instead, aim to create unique content that’s engaging and informative.
Finally, don’t forget about technical SEO factors such as mobile responsiveness, page load speed, and XML sitemaps.
These elements can greatly impact how well search engines crawl and rank your site.
And by implementing these optimization techniques in conjunction with other promotion strategies like affiliate marketing programs like Amazon Affiliate Program Kenya, you can significantly increase traffic to your website while also improving user experience.
Use Quality Content to Attract Potential Customers
This is worth repeating a million times!
Quality content is one of the most important aspects of attracting potential customers to your affiliate website.
Your content should be informative, engaging, and relevant to your target audience.
This can be achieved through blog posts, product reviews, tutorials, and other content that provide your readers value.
This will not only help attract potential customers but also increase the likelihood that they will make a purchase through your affiliate links.
Note that creating quality content takes time and effort.
You’ll need to research keywords and topics that are relevant to your niche, write compelling headlines and subheadings, and ensure that everything is optimized for search engines.
However, investing in quality content will pay off in the long run by attracting more traffic to your website and increasing conversions.
Monitor Your Performance and Adjust as Needed
After joining the Amazon Affiliate Program in Kenya, keeping an eye on your performance metrics is essential.
Tracking your progress will enable you to determine which strategies are working and which ones need improvement.
One way to monitor your performance is by using analytics tools such as Google Analytics, which can provide insights into your traffic sources and audience demographics.
Not to forget, Amazon provides a dashboard that displays important metrics such as clicks, earnings, and conversion rates.
Once you have analyzed your performance data, it’s time to adjust your approach accordingly.
For example, if you notice that certain products are more popular among your audience than others, consider promoting those products more prominently on your website or social media platforms.
You may also want to experiment with different types of content or advertising methods to see what resonates best with your target audience.
Ultimately, continual monitoring and adjustment is the key to success in Amazon Associates in Kenya.
And by staying vigilant and adapting as needed, you can optimize your earning potential and build a sustainable income stream over time.
Utilize Social Media Platforms to Reach More Customers
Social media platforms have become essential for businesses to reach potential customers.
With millions of people using social media daily, it has now become easier to target specific audiences and increase brand visibility.
By creating a social media presence on platforms like TikTok, Facebook, Twitter, Instagram, and LinkedIn, you can engage with your audience directly and provide them with valuable information about the products or services you are promoting.
One of the benefits of utilizing social media platforms is that it is cost-effective compared to traditional advertising methods.
Social media advertising allows businesses to create ads that specifically target their desired audience based on demographics such as age, gender, location, interests, etc.
This targeted approach ensures that businesses reach people more likely to be interested in what they offer.
Moreover, social media platforms provide a great opportunity for businesses to build relationships with their customers by engaging with them through comments and direct messages.
This not only helps in building trust but also provides valuable feedback which can help improve the business’s offerings over time.
The Amazon Associate program is an affiliate marketing program that allows website owners, bloggers, and social media influencers to earn commissions by promoting Amazon products on their website, blog, or social media platforms.
Yes, Kenyans can participate in the Amazon Associate program as long as they meet the program’s eligibility requirements, such as having a website or blog.
To sign up for the Amazon Associate program, go to the Amazon Associate website and click on the “sign up” button. You will then be prompted to create an account and provide information about your website or blog.
You can promote Amazon products on your website or blog by including links or banners to Amazon products in your content. When someone clicks on the link or banner and makes a purchase on Amazon, you earn a commission.
The commission rate varies depending on the product category and the number of products you sell. Commission rates can range from 1% to 10% of the sale price.
According to Amazon.com Associates Central, Amazon Associates members participating in an Amazon Associate Program in the US, UK, DE, FR, IT, ES, or CA, with a bank account in either the US (USD), United Kingdom (GBP and EUR), Eurozone (EUR)– a total of 52 countries, can now receive their international incomes by bank transfer in their local currency to their bank account.
Yes, there are certain restrictions on how you can promote Amazon products as an Associate. For example, you cannot use paid advertising to promote Amazon products or include Amazon affiliate links in email newsletters without prior approval. You can find the full list of restrictions in the Amazon Associate program policies.
