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How To Earn From Google AdSense In Kenya

How To Earn From Google AdSense In Kenya

Last updated on June 13th, 2023 at 09:51 am

Google AdSense is a popular advertising program that allows website owners to earn money by displaying ads on their site. 

In Kenya, the earning potential varies depending on several factors such as traffic volume, niche, and ad placement. 

Generally speaking, AdSense pays $0.5 to $5 per 1000 views in Kenya.

This means that with at least 10K page views per month, expect to earn upwards of $100.

But the question is, how do you get here?

To start earning with AdSense in Kenya, you need first to create an account and get your website or blog approved by Google. 

Once approved, you can customize the types of ads that will appear on your site and then start earning revenue every time someone clicks on one of those ads.

It’s important to note that maximizing earnings from AdSense requires more than just displaying ads on your site. 

You also need to focus on creating high-quality content that will attract visitors and keep them engaged for longer periods of time. 

By doing so, you’ll be able to generate more traffic, increasing the likelihood of clicks on your ads – ultimately leading to higher earnings from AdSense in Kenya.

So, if you want to learn more about AdSense in Kenya, this is the article for you.

What is Google Adsense

Google AdSense is a program that allows website owners to earn money by displaying ads on their blogs. 

These ads are provided by Google and are targeted to the website’s content. 

When visitors click on these ads, the website owner earns a percentage of the revenue generated.

To participate in Google AdSense in Kenya, website owners must first apply and be approved by Google. 

Once approved, they can choose from various ad formats such as display ads, text ads, or link units to place on their site. 

The amount earned per click varies based on factors such as ad placement and competition for keywords.

Website owners in Kenya can also participate in Google AdSense and earn revenue through their websites. 

However, it’s important to comply with Google’s policies and guidelines to avoid account suspension or termination. 

How does Google AdSense work in Kenya?

Actually, Google AdSense is a free tool that website owners use to place Google Ads on their sites. 

When you register for AdSense, Google uses an ad auction system to place ads on your site. 

AdSense works by matching ads to your site based on your content and visitors. 

Advertisers who want to promote their products create and pay for the ads. 

Since these advertisers pay different ad prices, the amount you earn will vary. 

You get paid once a visitor clicks on the ads!

How cool is that?

Benefits of Google Adsense in Kenya

Easy to use

Google AdSense is easy to use and can be set up quickly. 

You don’t need any technical knowledge to use it. 

You simply need to sign up for an account, add the ad code to your website, and start earning money.

Monetize your website

Google AdSense allows you to monetize your website in Kenya by displaying ads on it. 

You can earn money when visitors click on the ads. Your amount depends on the number of clicks and the cost per click.

No minimum traffic requirement

There is no minimum traffic requirement to use Google AdSense. 

You can start using it even if your website has low traffic. However, the more traffic your website has, the more money you can earn.

Multiple ad formats

Google AdSense offers multiple ad formats, including text, display, and link ads. 

You can choose the format that works best for your website. 

Text ads are usually less intrusive and blend in with your website’s content, while display ads are more eye-catching and attract more clicks.

High-quality ads

Google AdSense offers high-quality ads that are relevant to your website’s content. 

This means that visitors are more likely to click on the ads, which can increase your earnings. 

Google AdSense also uses advanced technology to prevent invalid clicks and protect your account from click fraud.

Related: 10+ Best Online Side Hustles in Kenya (Earn Extra 50K per Month)

How to Signup for Google Adsense in Kenya

By now, you know what AdSense is and how it works.

We’ve also looked at some of its best perks.

Now, let’s turn our heads on how to get started with Google AdSense in Kenya.

a. Requirements for Signing Up

Joining AdSense is not that complicated.

To sign up for Google AdSense in Kenya, you need to meet the following requirements:

  • You must be at least 18 years old.
  • You must have a website or blog that meets Google’s content policies.
  • You must have a Google account.
  • You must have a mailing address and phone number.

Once you meet these requirements, you can sign up for an AdSense account and start displaying ads on your website in Kenya.

b. How to Sign Up

Here are the steps to sign up for Google AdSense in Kenya:

Go to the Google AdSense website (

How To Earn From Google AdSense In Kenya

Open your web browser and go to the Google AdSense website.

On the homepage, click on the “Get Started” button.

Enter your email address.

How To Earn From Google AdSense In Kenya

You will need a Gmail account for this step.

Enter your site URL and your payment country/territory.

How To Earn From Google AdSense In Kenya

Read and agree to the terms and conditions of the AdSense program.

Click on the “Start using AdSense” button to complete the sign-up process.

Once you have created your account, you will need to add the AdSense code to your website to start displaying ads.

And that’s how to join Google AdSense in Kenya.

Steps to add Google AdSense to your website in Kenya

Before you can start earning, you first need to add the AdSense code to your website in Kenya.

Here are the steps to add Google AdSense to your blog in Kenya.

Once you’ve been approved, sign in to your AdSense account and click on the “Sites” tab.

How To Earn From Google AdSense In Kenya

Click on the “Add site” button and enter the site URL you want to show ads on.

How To Earn From Google AdSense In Kenya

Copy and paste the AdSense code into your website’s HTML.

How To Earn From Google AdSense In Kenya

If you are no developer, use a plugin called WP Code to add this code to your <head> file.

Click Request Review.

Configure your ads by selecting the types of advertisements you want to be displayed on your website.

Optimizing Ads for Maximum Earnings

Now, once your website is accepted into the AdSense program, you can start earning immediately.

But wait a minute.

You need to take care of some things to maximize your AdSense earnings in Kenya.

a. Choosing the Right Ad Formats

Choosing the Right Ad Formats

Choosing the right ad formats for your website to maximize your Google AdSense earnings in Kenya is important. 

One of the most common formats is display ads, which come in various sizes and can be placed anywhere on your website. 

These ads are ideal if you have a large amount of traffic or content on your site, as they can attract more clicks and generate higher revenue.

Another popular format is text ads, typically found between paragraphs of articles or blog posts. 

These ads are less intrusive than display ads and blend seamlessly into the surrounding content. 

They work best if you have high-quality written content that attracts readers who are likely to click on related ads.

Lastly, there are link units which consist of a list of themed keywords relevant to the content on your site. 

When clicked by users, they take them to a page with relevant advertisements. 

This type of ad format works well for sites with limited space for traditional display or text-based advertising but still want to generate substantial earnings through AdSense. 

Here’s a quick run-down on all formats you can use:

  • Display ads are images or multimedia ads placed anywhere on your website.
  • Text ads: These are simple text ads that can be placed anywhere on your website.
  • Link unit ads: These are a group of text links displayed together.
  • In-feed ads: These ads are placed within your website’s content.
  • Feed ads: These ads are placed within your website’s RSS feed.
  • In-article ads: These are ads that are placed within your website’s articles.
  • Matched content ads: These are related to your website’s content.
  • Video ads: These are ads that are displayed as videos.

Ultimately, choosing the right ad format comes down to understanding your audience and how they interact with your website’s content. 

Related: Earn Money Online for Free: 14 Legit Business Ideas in Kenya

b. Understanding Ad Placement Strategies

When it comes to earning from Google AdSense in Kenya, understanding ad placement strategies is critical. 

Ad placement refers to the location on your website where you choose to display ads.

Different ad placements yield different results in terms of clicks and revenue generated. 

One strategy that many successful publishers use is placing ads above the fold, which means that they are visible without having to scroll down the page. 

Research has shown that ads placed above the fold tend to receive more clicks than those placed below or within content. 

However, it’s important not to overcrowd your website with too many ads or place them in a way that disrupts user experience.

Another effective ad placement strategy is using responsive ad units that can automatically adjust their size and format based on the device being used by visitors to your website. 

This ensures a better user experience and increases the chances of users clicking on your ads. Additionally, placing relevant ads next to high-quality content can help increase engagement and drive more traffic to your site. 

At the end of the day, experimenting with different ad placement strategies and analyzing their impact will help you optimize revenue from Google AdSense in Kenya. 

c. A/B Testing to Optimize Your Ads

A/B Testing to Optimize Your Ads

A/B testing is a valuable tool for optimizing your ads and maximizing revenue from Google AdSense in Kenya. 

With this strategy, you can compare two versions of an ad to see which one performs better in terms of click-through rate, conversion rate, and overall revenue. 

This allows you to make data-driven decisions about your ad strategy and continually improve your results.

To conduct an A/B test, start by creating two variations of the same ad with different elements such as headlines, images, or calls-to-action. 

Then run both ads simultaneously to see which one generates more clicks or conversions.

Be sure to track the results carefully using tools like Google Analytics to measure each variation’s impact accurately.

Once you have identified the winning ad variation through A/B testing, use this information to optimize future ads and increase your earnings from Google AdSense in Kenya. 

By regularly conducting A/B tests on your ads, you can stay ahead of the competition and continue to achieve success with AdSense. 

d. Increase Traffic to Your Website 

This might seem obvious, but it is a numbers game. 

The more visitors you have to your site, the greater your chances are of making money through AdSense.

Let me give you an example. 

If you have a website that gets 1000 views per day and you earn KES 500 per 1000 views, you would earn KES 500 per day. 

Increasing your traffic to 2000 views per day would earn KES 1K per day. If you increase your traffic to 3000 views per day, you would earn KES 1500 per day, and so on.

So, as you can see, increasing your traffic can lead to making more money with AdSense. 

Now, there are many ways to increase traffic to your website.

One of the most effective strategies is to focus on search engine optimization (SEO). 

So, by optimizing your content for keywords and phrases that people are searching for, you can improve your website’s ranking in search results pages.

Another strategy is to leverage social media platforms like Facebook, Twitter, and LinkedIn. 

These platforms allow you to share links to your content with a wider audience and engage with potential readers. 

And by building a strong presence on social media, you can drive traffic back to your website and improve your AdSense earnings over time. 

Withdrawing Your Earnings

Withdrawing Your Earnings

Now that your site has started earning, how do you get the money? 

a. How to Withdraw Money from Google Adsense in Kenya 

Before withdrawing your AdSense earnings, you must hit the $100 (€70) threshold.

After that, you can withdraw money from Google AdSense in Kenya through Western Union in Kenya. 

Here are the steps to withdraw money from Google AdSense in Kenya:

  • Open your Google AdSense account and go to the “Payments” section.
  • Manage your payment method through the “How You Get Paid” option.
  • Update your “Primary” payment method as Western Union.
  • Your all Google AdSense earnings will be sent on the 21st of every month.
  • Get a photocopy of your CNIC and write the MTCN number of your payment on your NIC copy.
  • Visit your nearest Post Office to withdraw Google AdSense payment

b. Best Payment Methods for Kenyan Adsense Earners

For Kenyan AdSense earners, choosing the best payment method is crucial to ensure a smooth and hassle-free payment process. 

Currently, three main payment methods are available for Kenyan publishers: wire transfer, EFT transfer (Electronic Funds Transfer), and Western Union.

Wire transfer is a popular option among Kenyan AdSense users. 

Google sends your earnings in US Dollars or Euros, depending on your account currency, via international bank transfer to the bank of your choice, and you get the money in the local currency of your bank account. 

There is no fee for this service, but your bank may charge a fee for receiving the transfer.

EFT transfer provides an alternative to wire transfers, allowing you to receive your payments directly into your local bank account without any transaction fees. 

Many Kenyan AdSense earners prefer this method due to its convenience and cost-effectiveness.

Lastly, Western Union can be used by those who do not have access to a bank account or prefer not to use one. 

This method enables you to receive your payments in cash from any nearby Western Union branch. 

However, it involves higher transaction fees compared to other methods and may not be suitable for large payouts. 

Measuring Performance

If you want to earn more from Google AdSense in Kenya, you ought to know how your ads are performing!

a. Reviewing Your Ad Performance

This means taking a closer look at how well your ads are doing and making adjustments accordingly. 

Regularly reviewing your ad performance can identify areas where you need to improve and make changes to optimize your earnings.

To review your ad performance on Google AdSense, start by analyzing your click-through rate (CTR), which is the number of clicks you receive divided by the number of impressions. 

A low CTR could indicate that your ads aren’t attracting enough attention or aren’t relevant to your audience. 

You should also take a look at the cost per click (CPC) and revenue per thousand impressions (RPM) to see how much money you’re earning from each ad.

Additionally, consider monitoring the placement and format of your ads. 

Are they placed in prominent locations where users are likely to notice them? 

Are they formatted in a way that’s visually appealing and easy to read? 

Making these small tweaks can greatly improve your ad performance and ultimately increase your earnings from Google AdSense in Kenya.

b. Utilizing Google Analytics 

Another one of the most important tools you can use to optimize your website for Google AdSense is Google Analytics. 

Utilizing this powerful platform lets you track important metrics such as pageviews, bounce rates, and demographics. 

This information will help you understand your audience better and tailor your content and ads to their interests.

Google Analytics also allows you to set up goals and monitor conversions. 

You can track how many visitors complete a certain action on your website, such as signing up for a newsletter or purchasing. 

This data is invaluable in analyzing your website’s design and content effectiveness.

In addition to tracking user behavior, Google Analytics can also help with SEO optimization. 

You can monitor which keywords are driving traffic to your site and adjust your content accordingly. 

With detailed reports on user behavior, demographics, conversion rates, and more, Google Analytics is an essential tool for anyone looking to earn from Google AdSense in Kenya or anywhere else in the world. 

Related: How to Start Your Graphics Design Job in Kenya – Earn 30K Per Month

What is the minimum payout for AdSense in Kenya?

AdSense’s minimum payout is $100. However, the minimum payment threshold varies depending on the reporting currency in your account. For example, in the UK., the minimum payment is €70.

How long does it take to receive AdSense payments?

The AdSense payment cycle is monthly. 

You accrue estimated earnings over the course of a month, and then at the beginning of the following month your earnings are finalized and posted to your account. 

You’ll receive your payment up to seven business days after it was issued. 

If you haven’t received it by the end of the month, follow up with your banking institution.

How do I link my bank account to AdSense in Kenya?

To link your bank account to Google AdSense in Kenya, sign in to your AdSense account and click on the “Payments” tab. 

Then, click on “Add payment method” and enter your bank account information. 

You will need your bank account number and their SWIFT code.

If you want this to be your primary payment method, select the “Set as primary” checkbox. 

You can also add multiple payment methods to your account.


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Kevin Blogger
About the author

I'm Kevin and I'm excited to share everything I've learned about making money online through blogging and content creation. I'm an affiliate marketer, so I know a thing or two about how to make a profit. Check out my blog for tips, tricks, and tutorials on how to make money online!

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