Digital Marketing

Guide for Marketing Your Real Estate Properties in Kenya

Guide for Marketing Your Real Estate Properties in Kenya

Last updated on September 30th, 2022 at 07:50 pm

Are you looking for a way to increase your real estate sales in Kenya? There are many ways that you can market your properties in Kenya, but the most important thing is to find an avenue that resonates with potential buyers. 

A great way of doing this is through social media marketing in Kenya. Social media is one of the fastest-growing forms of marketing because it’s easy and accessible to everyone. 

This article will give you some tips on how to use social media marketing as well as other marketing strategies in order to successfully market your plots in Kenya!

Where to start?

First, you need to create a social media account for your company. If you already have one, then set up an additional profile that is dedicated specifically to promoting your real estate business. 

You should also consider adding relevant hashtags and location tags so people can find information about properties in their area!

What’s Next?

Make sure that all of the images and videos on your accounts are high quality and engaging. 

A great way of doing this is by hiring a professional photographer or videographer to take some beautiful photos or footage of potential listings in Kenya. 

This will help increase engagement with users who might be interested in purchasing them! 

Make sure not to add too many posts per day because it may overwhelm followers – try posting once every few days instead!

How to market your real estate business on social media in Kenya

There are many different ways that you can market your properties in Kenya on social media. 

The first thing that you should do is create posts about listings and the benefits of each property! 

Try to include as much information as possible, such as asking questions or including hashtags so users can find more relevant content. 

You should also try creating themed weeks where every post will be related to a certain subject – this will allow followers to look forward to new content! 

Another great idea is hosting competitions where winners receive free real estate products like gift cards. 

This helps build brand loyalty amongst customers and it’s perfect for sharing with influencers who have large followings! 

Lastly, make sure that all of your accounts link back up to one another by adding links in bios, pinned posts, and header images.

Other strategies you can use to market plots/land in Kenya fast include;

1). Use Facebook ads in Kenya

This is one of the most effective strategies for selling properties fast in Kenya. 

You can target specific audiences depending on how much you’re willing to pay with Facebook ads. 

This will help generate leads and it’s great for branding because users may check out your other social media accounts!

2). Build an email list

Another way to market real estate in Kenya is by collecting emails from potential customers. 

This will allow you to send out newsletters with updates about new listings, promotions, and exclusive deals. 

You can also incentivize sign-ups by adding a contest where the winner receives free land or even cash!

3). Create an Irresistible Content Offer to Capture Leads

In order to market plots/land in Kenya, you need to make sure that your website is optimized for SEO and that it’s easy for users to find information. 

You should also create a premium content offer where customers have to provide their contact information – this can be done through a lead magnet, which are special offers available on the blog or other pages. 

This will help generate leads and increase real estate sales in Kenya!

4). Create a Virtual Tour 

Virtual tours are a great way of selling properties fast in Kenya. 

This is because they give potential buyers a preview of what the property looks like. 

Having a virtual tour will help increase your conversion rate and it’s also an effective SEO strategy for getting more traffic to your website!

5). Local Sponsorship 

Another way to market real estate fast in Kenya is by hosting local events or community projects. 

You can sponsor these activities and present your business as a partner. This will help increase brand awareness amongst customers in the area, which increases sales!

6). Build Your Google My Business Page 

Make sure that you have a Google My Business page for all of your listings! 

This will allow potential customers to find information about the property, such as location and contact details. 

You should also include a virtual tour so users can preview the inside before scheduling an appointment!

7). Use Emotional Storytelling 

Emotional storytelling is a great way to market the real estate business in Kenya. 

This is because it makes your company more relatable and personable. Try to use videos or images that will evoke feelings of empathy from users so they can see what life would be like if they moved into the house!

8). Host Free Seminars For Home Buyers 

Another great way to market your real estate properties in Kenya is by hosting seminars for potential buyers. You can advertise these events on social media, which will increase traffic to the page and it’s a good opportunity for branding! 

Try sharing testimonials from past customers too so that other users have proof of experience with your company!

9). Create a Popular Blog 

Create a popular blog that covers all aspects of real estate in Kenya! 

This is extremely helpful because it allows you to reach out to potential customers who are interested in buying homes. 

Most people want the best possible deal, so they will likely come to your website for information on how much land costs and what kind of payment plans are available.

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10). Reach Out to Social Media Influencers 

Another way to market real estate in Kenya is by reaching out to social media influencers in Kenya. 

You can do this on a local or regional level and it’s one of the best ways for getting free promotion. 

Influencers in Kenya will help spread the word about your business, which means more real estate leads in Kenya.

11). Get Active In The Community 

Try going active in the community as much as you can! 

This is great for building relationships with customers because they’ll know that there are people behind the brand who care about making an impact through service. 

It also increases trustworthiness and shows users that you’re passionate about what you do!

If you are selling land/plots in Nairobi, Nakuru, or even Eldoret, find activities within the community that you can engage in.

12). Optimize Your Website For Mobile Users 

Since most online searches happen via mobile devices, it’s important that your website works correctly on both tablets and smartphones.

This is one of the simplest ways to market real estate fast because it allows potential customers to access your page anytime, anywhere!

13). Build a System for Referrals 

A great way to market real estate in Kenya is by building a referral system. 

This allows you to reward previous clients for their service. 

For example, you can give them gift certificates or discounts on new properties! 

This encourages loyalty and it’s one of the best ways for increasing sales!

14). Write Testimonials 

Another good idea is writing testimonials from past customers so that other users have proof of experience with your company! 

You should also consider including images in each review because this will help increase conversions and trustworthiness. 

It shows potential buyers that people are happy with your services and they’ll likely be just as pleased if they choose to use your business too.

15). Improve Your SEO With Blog Posts 

Make sure that you’re using blog posts to your advantage.

This is because blogging in Kenya allows you to get more traffic and it’s a great way for getting links back to your site. 

The more ways that potential customers can access information about real estate in Kenya, the better!

16). Use PPC Campaigns 

Another good idea is using paid ads such as Google Adwords or Facebook Ads in Kenya. 

You should target keywords related to home buying so that users who are searching on these platforms will find your page easier. 

It may seem like an investment at first but it’s one of the fastest ways for reaching targeted audiences and boosting land sales in Kenya!

If you want someone to write the land/plots/property ads in Kenya for you, reach out now.


In conclusion, there are many different ways that you can effectively market your real estate business in Kenya. 

By creating high-quality posts about listings, hosting competitions, and adding links between each account, then customers should find what they’re looking for in no time!

In addition to this, make sure not to overwhelm followers by posting too frequently – once a few times per day should suffice! 

If you follow these tips properly while using relevant hashtags or location tags, then potential customers should be able to find your brand with ease!

Do you follow us on social media? Find our accounts here: Facebook, Instagram, and Twitter. 

If you have any other questions about marketing strategies in Kenya or how we can help grow your business then feel free to contact me at info@leadsluxe.co.ke!

What do you think of these ways to market your real estate business in Kenya.

Thanks for reading and good luck in all of your future real estate business in Kenya.

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Kevin Freelancer
About the author

I'm Kevin and I'm excited to share everything I've learned about making money online through blogging and content creation. I'm an affiliate marketer, so I know a thing or two about how to make a profit. Check out my blog for tips, tricks, and tutorials on how to make money online!

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