Last updated on February 26th, 2023 at 01:07 pm
If you are looking for digital marketing strategies in Kenya that work, then we have a great article just for you!
In this blog post, we will discuss how to increase your customer base with some of the most successful digital marketing strategies.
We will be going over 8 different tactics that can help propel your business forward and spread awareness about who you are and what you do.
How do you market in Kenya?
Marketing in Kenya involves a variety of strategies that are tailored to the local market and consumer preferences.
Here are some general tips to consider:
- Understand the local market: Before you start marketing in Kenya, it’s important to understand the local market, including consumer behavior, preferences, and purchasing power. You should also consider the cultural and social norms that influence buying decisions.
- Use social media: Social media platforms such as Facebook, Instagram, and Twitter are popular in Kenya, and are effective for reaching a wide audience. Consider using paid advertising or influencer marketing to reach your target audience.
- Utilize mobile marketing: Kenya has a high mobile penetration rate, and many people use their mobile devices to access the internet. Consider using SMS marketing, mobile apps, or mobile-friendly websites to reach your audience.
- Offer competitive pricing: Kenyan consumers are price-sensitive, so offering competitive pricing can help you gain a competitive advantage. Consider offering discounts, promotions, or bundle deals to entice customers.
- Build trust and credibility: Kenyan consumers value trust and credibility when making purchasing decisions. Consider partnering with reputable local organizations, using testimonials and reviews from satisfied customers, and offering quality products or services.
- Consider localizing your marketing efforts: Kenya has a diverse population with different languages, cultures, and traditions. Consider localizing your marketing efforts to appeal to specific regions or demographics.
Marketing in Kenya requires a deep understanding of the local market, and a willingness to adapt your marketing strategies in Kenya to fit the unique needs and preferences of Kenyan consumers.
1). Have An Optimized Website
One of the best strategies for increasing the customer base is to have a website that has been optimized.
Having an online presence helps you reach out to potential customers who are interested in what your business offers and want more information.
When someone searches online, they will find your website right at the top with little effort on their behalf, which gives them just one click away from contacting or visiting your company!
We recommend having a professional create or customize a site for you so that it is sleek and modern looking while still retaining its originality.
This way, people won’t miss important calls-to-action such as “Contact Us Now” buttons easily visible on every page of the site.
2). Have Blog Posts
The second-best strategy for increasing the customer base is to have a blog post.
A blog can be used as an extension of your business’s online presence and it operates just like any other website, with the added benefit of being able to publish content on a regular basis in order to keep people coming back for more.
Posts about new products or services, company updates, and how-to articles related to what you do are all great ways blogging will increase the number of customers who come into contact with your brand daily!
3). Focus on social media
A third digital marketing strategy we recommend focusing on is social media sites such as Facebook, TikTok, and Twitter.
These platforms allow clients from across the globe (who may not speak your language) access information about your company and services.
I know that this can be daunting because it seems like there are so many different platforms and rules for each one but the truth is: if done well (and responsibly) every platform has a lot of potential!
Finding what works best with your company’s branding/storyline is key.
So ask yourself;
Which sites work better with my customer base?
For example, Pinterest in Kenya might not work as effectively for me since most people on the site use more female-centric brands.
While Twitter could really help reach out to men in the tech industry who may want reviews or opinions before making their purchase decision.
Keeping those few steps in mind will go a long way towards helping you increase customer retention rates and get more people to buy your products!
A few other examples of how social media platforms have been used successfully by some companies:
- Facebook ads to create word-of-mouth advertising
- LinkedIn groups to engage employees with each other and provide feedback on new features/products they’re working on
- YouTube videos explaining product benefits for possible buyers
Here is an article on social media marketing in Kenya.
Another strategy to increase your customer base is integrating SEO into all of the other strategies you have in place.
In order for search engines such as Google and Bing to find your website, it needs to be properly optimized with keywords relevant to what you do and not just a bunch of unrelated words strung together!
Doing this will help rank higher on these sites, meaning more people are likely to see your company when they’re looking up specific topics or products that match their interests.
If I want to use Facebook ads but don’t know much about them, typing “Facebook ads in Kenya” into Google would bring my site (and others) right up near the top of the list because we’ve used keywords like “Facebook ads in Kenya” and “Facebook advertising in Kenya.”
- Here is an SEO guide in Kenya: How to rank #1 on Google
5). Email Marketing
Another one of the best digital marketing strategies in Kenya is Email marketing.
Email marketing is a powerful customer acquisition, nurturing, and retention tool.
It can provide your customers with immediate value by delivering an informative newsletter or coupons to their inboxes in the form of “just because” messages.
The key to email marketing in Kenya is having a targeted list of customers who are interested in your brand.
If you sell cars and want to bring on new buyers, it would be a good strategy for you to send emails only to individuals who have purchased cars from other brands recently.
This way, they will see your company as an attractive alternative.
If someone has just bought their first car (or another type of vehicle) or there’s been some big event, sending them an email with information about our inventory can help you break through the noise in their inboxes.
- Here is an ultimate email marketing guide in Kenya.
6). Affiliate Marketing in Kenya
An additional digital marketing tactic that many companies use successfully is Affiliate Marketing.
This involves partnering with affiliate marketers – typically bloggers/influencers – who will share your offerings with their followers and then receive commissions for any sales that they make on your behalf.
Choosing the right affiliate marketer is key to success in this space.
It would be wise to choose someone who has a similar following as you do so that there’s greater potential for sales through their endorsement of your brand.
If you have 100K followers on Instagram, it may not be wise to partner with an influencer who only has 20k followers – unless perhaps they’re more engaged because they are active throughout the day (vs just posting once or twice).
Affiliate Marketing can help companies reach new audiences by tapping into markets where they previously had no presence – such as people connected via social media but never interacted with the company.
7). Video Marketing
Another digital marketing strategy is video marketing.
In fact, this is one of Kenya’s most untapped digital marketing strategies.
With new technology and social media channels, sharing videos with your audience is easy.
According to statistics from Social Media Examiner, YouTube is the second-largest search engine in the world (following Google) and Facebook videos generate an impressive eight billion daily views.
One way marketers have found success in recent years is through online video content (also known as webinars).
Video allows businesses to reach more people with less effort; it entertains an audience and informs them about products they may want or need.
With all these benefits there are a few drawbacks: one being how much work it takes to create the video, and another being that viewers need to be subscribed to your channel in order for them to see it
8). Pay-per-click (PPC) advertising
PPC advertising in Kenya is a type of ad that you pay for when someone clicks on it.
It’s important to understand the ways in which PPC advertising can be beneficial, and learn how they work before jumping in head-first.
There are many advantages to PPC advertising in Kenya.
For one, it’s often cheaper than other forms of marketing such as print and TV ads.
It also allows you to target a specific audience with the content that they’re interested in.
For instance if you’ve got an offer about a new product, rather than paying money on general messages about your company or brand, you can direct those funds towards customers who might be more likely to buy what you have to sell.
This strategy is popular because keyword targeting means less wasted ad budget spent trying to reach people who don’t care about your business but might be persuaded by commercials elsewhere (in magazines, on TV).
You know exactly how much traffic will come from which keywords thanks to AdWords and other SEO tools.
- Here is a guide on how Google Ads work in Kenya
How To Create A Winning Digital Marketing Strategy in Kenya
It’s always important to have a digital marketing strategy. I’m going to give you some tips on how to create one that will provide your business with the best possible chance for success.
a). Develop content strategies
Develop content strategies and find out what type of content consumers are engaging with most often in their search engine.
This will help determine if an organization should produce more videos, blogs, infographics, or other material geared toward certain needs/interests.
b). Maintain Strong SEO practices
Maintain strong SEO practices by creating relevant keywords as well as using those same words throughout social media platforms so it has the potential to be found organically through searches (i.e., hashtags) when people are looking for information about topics related to that.
c). Go where your target audience is
Find out which social media sites your customers are most active on and develop a plan with specific goals in mind – whether it be increasing brand awareness, gaining more traffic to the website, or capturing leads for an email marketing campaign, etc.
d). Create compelling content
The third strategy is to create compelling content that will grab their attention and entice them to take action (i.e., buy).
This could include using templates such as blog posts or infographics that have been proven successful in past endeavors and considering consumer interests/needs when developing digital assets tailored specifically for one’s business model.
e). Schedule posts
The fourth strategy is to schedule posts for optimal engagement.
This means that you should post in high traffic times and days of the week so as not to get lost among other content on your social media pages.
For instance, if Twitter is one of your chosen platforms then you would ideally want to tweet around noon Eastern Time on Mondays when most people are at work or school and less likely looking at their phones.
f). Create A Plan
You need a plan for these digital marketing strategies in Kenya to work.
Create a plan with specific goals in mind – whether it be increasing brand awareness, gaining more traffic to the website or capturing leads for an email marketing campaign, etc.
g). Invest in user-friendly design
Regarding the nitty-gritty, a website that looks attractive and intuitive will always win over one with an outdated interface or confusing navigation.
h). Make it easy to share
Whether you use social media buttons for Facebook, Twitter, or other platforms or embed content from your blog post into a newsletter and offer subscribers the chance to forward that email on as they see fit.
I). Get competitive with other companies
Do this by using their tools against them.
Start monitoring what competitors are doing in terms of marketing strategies and tactics.
And then use that to stay ahead of the game.
If competitors have an effective video campaign running then start creating your own videos.
Or partnering up with someone who does) instead of continuing to promote text-based posts only
Customers want their needs met, so what are they waiting for?
Stop sitting back and start making things happen — now!!
Adopt these winning digital marketing strategies in Kenya today!
The time is great right now with all of the recent changes happening online.
This provides new opportunities that will benefit both businesses and consumers alike.
Be proactive about adopting these powerful strategies sooner rather than later.
Marketing can be really challenging and often discouraging.
It’s easy to get discouraged when you see that other companies are experiencing success using the same strategies that haven’t worked for your business or brand yet.
The key is always to keep innovating, find new ways of marketing – take a chance on something unusual!