How To Become A Social Media Influencer In Kenya FAST

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Last updated on February 25th, 2023 at 07:36 am

In this article, I will show you proven steps on how to become a social media influencer in Kenya.

I can see why you want to be a social media sensation in Kenya.

Today more than ever, it pays to be popular and adored on these social platforms. But make no mistake, there is a fair share of love and hate on these corridors.

The moment you start shining, keyboard warriors will be on your back.

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I guess you are unlike me, I hate attention so much. And would never dream of becoming anything close to social media celeb.

But hey, you aren’t me and that is why we are here, to show you how to become an influencer in Kenya.

Being an influencer like Jalang’o pays top bucks now more than ever.

Why influencers?

The advertising world is moving towards personalized recommendations rather than advertising on mainstream media like TV ads.

This explains why influencer marketing in Kenya (use of influencers to market products and services) is gaining traction.

In fact, a study conducted by GeoPoll on Kenyans and Nigerians found that 80% of respondents said they have bought a product or service recommended by an influencer they follow.

Think for a second:

That is a huge trust we put into recommendations of products online today. And that explains why brands like Oppo are using influencers to market products.

Top social media influencers in Kenya

Here are Kenyan social media influencers.

As the online influence rages on in Kenya, some individuals have risen in top of the others.

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They are exerting some influence into how Kenyans approach some issues.

Here are the top 100 Instagram influencers in Kenya according to;

1Eric Omondi
KenyaCelebrity Singer Entertainment4M
KenyaArt Music Singer Entertainment Celebrities Film, Music & Books3.9M
3Tanasha Donna
KenyaArt Music Entertainment Singer3.9M
KenyaArt Business and Finance Entertainment Singer Modeling3.3M
KenyaSinger Music Entertainment3.3M
6Betty Kyallo ??
KenyaParenting Journalists3.2M
KenyaCelebrity Singer Entertainment Music Celebrities2.8M
8Size 8 Reborn
KenyaSpeaker Singer Music2.7M
9Daniel “Churchill” Ndambuki
KenyaCelebrity Singer Music2.5M
10Diana Bahati ❤️
11STAR GAL? ??????????
KenyaBusiness and Finance Real Estate Events Celebrities2.4M
KenyaBusiness and Finance Design Interior Design2.4M
KenyaEntertainment Singer Music2.3M
KenyaMusic Singer Entertainment Technology Architecture Photography2.3M
KenyaCelebrity Singer Celebrities Film, Music & Books Design2.3M
16Catherine Kamau -Karanja
KenyaBusiness and Finance Celebrity Entertainment Actors Music Artist Creators & Celebrities2.2M
KenyaMusic Singer Entertainment2.1M
18Khaligraph jones
KenyaArt Music Singer Producers Celebrities Film, Music & Books Cars & Motorcycles Humor2.1M
19Amber Ray
KenyaBusiness and Finance Modeling Music2M
KenyaMusic Business and Finance Celebrities Animals & Pets Film, Music & Books1.9M
21Mca Tricky ??
KenyaCelebrity Television Singer1.9M
22King Kaka
KenyaBeauty Singer Actors1.8M
23Mammito Eunice
KenyaCelebrity Singer Film, Music & Books Humor Kids & Parenting1.8M
24Georgia Toffolo
KenyaFashion Beauty1.8M
26Vinie Chipukeezy ??
KenyaBeauty Entertainment Actors Singer1.6M
28Hon. Jaguar
KenyaCelebrity Music Modeling Director Celebrities Film, Music & Books1.6M
29Willis Raburu
KenyaHealth and Medical Services Entertainment Singer Music1.5M
30Doreen Kabareebe
KenyaEvents Modeling Entertainment1.4M
31Sheila Mwanyigha
KenyaHealth and Medical Services Modeling Lifestyle1.4M
33lulu Hassan
KenyaBusiness and Finance Art Singer1.4M
34Shix Kapienga
KenyaCelebrity Music Entertainment Actors1.4M
KenyaArt Modeling Entertainment Health & Fitness Celebrities1.3M
36Kamene Goro
KenyaArt Modeling1.3M
37Hassan Ali Joho
KenyaEducation Moms1.3M
38Kush Tracey
KenyaFood and Drink Fashion Parenting Actors Entertainment Singer Celebrities Film, Music & Books Animals & Pets1.2M
39Larry Madowo
KenyaModeling Actors1.2M
40Janet Mbugua
41Jacky Vike (Awinja Nyamwalo)
KenyaCelebrity Entertainment Music Actors1.2M
42Julie Gichuru
KenyaPersonal Finance Writers1.2M
43Lucy Natasha
KenyaSpeaker Singer Entertainment1.1M
44Lillian Muli The Brand
KenyaSinger Music Modeling Digital Creator1.1M
45Jeff Koinange, MBS
KenyaPets Journalists1.1M
46sarah hassan
KenyaCelebrity Modeling Actors1.1M
47Milly WaJesus
48NTV Kenya
KenyaCelebrity News Singer Entertainment Music1M
49pascal TOKODI
KenyaArt Celebrity Music Singer Actors1M
50Nonini ????
KenyaArt Singer Music Entertainment1M
51Mike Sonko
52Anerlisa Muigai
KenyaPets Music Singer Entertainment1M
54Crazy Kennar ??
KenyaTelevision Singer1M
55Amb. Mercy Masika Muguro
KenyaBusiness and Finance Singer Entertainment Music0.9M
KenyaSinger Music Entertainment886.8K
58Jackie Matubia
59Henry DeSagu
KenyaCelebrity Entertainment Actors Music847K
60Femi One
KenyaPets Food and Drink Singer Music Entertainment844.2K
61Joyce Omondi Waihiga
KenyaParenting Singer Music Songwriting843.6K
KenyaCelebrity Entertainment Singer Music833.9K
KenyaCelebrity Modeling Actors821.8K
KenyaParenting Entertainment Actors Music Personal Blog Creators & Celebrities805.1K
65kalekye mumo
KenyaBusiness and Finance Entertainment Music Actors Architecture Film, Music & Books804.6K
66Joey Muthengi
KenyaCelebrity Actors Modeling Entertainment Celebrities Hair & Beauty Humor749.9K
67Timmy Tdat
KenyaPets Singer Music Songwriting743.8K
68Kamau Mbaya™??
KenyaNews Art Music Entertainment Singer741.1K
69Berhane Lucia Natalina
KenyaBeauty Fashion Modeling Lifestyle740.7K
70Terryanne Chebet
KenyaBusiness and Finance Entertainment Entrepreneur740.3K
71Khadar Ibraahim Khadar Keyow
72Grace Sowairina Msalame
KenyaBusiness and Finance Modeling Nature & Outdoors Architecture Film, Music & Books734.2K
KenyaPets Modeling Celebrities Humor732.7K
KenyaArt Pets Modeling Music Entertainment722.6K
KenyaPets Singer Music Entertainment Film, Music & Books720.8K
KenyaFitness Fashion Singer Entertainment Music718.1K
77Baby Rue
KenyaCelebrity Modeling Entertainment Singer698.9K
78Nyce Wanjeri
KenyaCelebrity Actors Entertainment Modeling697.1K
79ringtone Blingtone kenya
KenyaMusic Home and Garden Health and Medical Services Singer694K
80Rashid Abdalla
KenyaPets Soccer Singer Celebrities689.2K
81Daddy Owen
KenyaSinger Entertainment677.3K
82⚜️ ??? ????????? ⚜️
KenyaFashion Travel Modeling Celebrities663.1K
83B.E.T Awards Host
KenyaPets Celebrity Entertainment Actors Singer662.6K
84Esther Macharia
KenyaFashion Journalists610K
KenyaFashion Parenting Music Singer Songwriting601.9K
86Comedian YY
KenyaTechnology Celebrity Business and Finance Modeling Singer Actors Celebrities593.6K
KenyaFashion Celebrity587K
88ᴛɪᴍᴇʟᴇꜱꜱ ɴᴏᴇʟ
KenyaPets Singer Music Entertainment584.1K
90ringtone Kenya
KenyaSinger Music Entertainment569.9K
91Hon.Babu Owino
KenyaArt Singer561.4K
92Young King ?
KenyaFashion Singer Music561.1K
93Sandra Dacha
KenyaCelebrity Singer527.2K
95? Maureen ?
KenyaParenting Fashion Modeling524.8K
96?????? ???????????
KenyaParenting Medical Health Modeling519.7K
98Oga@DTop – EntertaineR
KenyaParenting Music Entertainment Actors515K
99Eddie Butita
KenyaBusiness and Finance Celebrity Entertainment Singer Music Celebrities Health & Fitness509.2K
100Kabi WaJesus
KenyaBusiness and Finance Actors Speaker Singer505.2K

How to become a social media influencer in Kenya

Here are steps you can take now to become an influencer in Kenya.

Step 1. Pick a niche

A niche is an industry or a topic. Here, you are deciding to focus on a specific topic that you want to be known for.

For example:

You can be a fashion influencer, technology, and politics.

According to the same study we mentioned earlier, the most followed influencers in Kenya come from the following niches.

  • Lifestyle
  • Fashion
  • Tech
  • Politics
  • Travel
  • Food
  • Gossip

If you want to become an influencer in Kenya, pick any of these topics.

Why do you need a niche?

There is so much noise online today, making it hard to get your messages across and get noticed. The only way to cut through the noise is by putting out specific and targeted messages.

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For example:

If you start posting food recipes, you will attract the attention of #foodies. The same applies to fashion and travel.

Here is another important reason why;

When it comes to making money as an influencer in Kenya, those who have a targeted audience (niche) make more than those without.

Let me explain.

Brands dealing with fashion will be more willing to spend thousands of shillings on a fashion influencer in Kenya than other influencers. The reason being, these celebs have access to the target market the company is looking for.

So you have picked a niche, what next?

Step 2. Optimize your social media accounts

how to become an influencer in kenya

Often, an influencer is successful in 1 or 2 social media platforms. So get to decide the ones you want and start to optimize your profiles.

For example:

The study by GeoPoll showed that 73% of Kenyans follow influencers on Facebook, followed by Instagram, and only 54% follow Twitter Influencers.

So you can pick both Facebook and Instagram as your preferred social media channels.

Do not forget YouTube. It is a worthy option actually.

Once you have the channels, create your profiles, or optimize the existing ones.

  • Add engaging bio – should say who you are and why people should follow you
  • Use profile and cover photo – they should high quality pictures representing your personal brand perfectly. The profile picture should be a headshot of yourself (smiling, maybe?).
  • Add contact information and a website if you have one.

Step 3. Go for the business account rather than a personal profile

instagram influencers in Kenya

If you want to become an influencer in Kenya, you need to switch to a business account instead of the personal profile.

For example:

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On Instagram, turn your account into a business account. On Facebook, create a business page.


Business accounts give you more benefits than personal accounts.

For example:

You can track analytics of each of your posts (reach, likes, shares, save, etc), understand the demographics of your followers, and the ability to run ads.

Step 4. Understand your audience

facebook audience insights for influencer in Kenya

This is a very important detail on learning how to become a social media influencer in Kenya.

See, you can only sway over the decisions of an audience with who you have a strong connection.

So, before you start posting anything, you need to understand who you are targeting. It is after this fact you can create persuasive content that garners a ton of engagement.

To get started, you first need to analyze your current follower base. That is why it is important to have a business account. You can easily access basic demographic data like gender, age, and location.

instagram influencer analytics
  • You need to know what time they are online – this way you can be posting at such times
  • Like and dislikes.
  • Ambitions
  • Goals

Some of this stuff you learn by asking them questions.

For example:

Just create a post asking them if they like A or B. Wait and see them telling you what they want.

It is only after understanding your audience, that you can start delivering valuable content.

Step 5. Create and post valuable content

When learning how to become a social media influencer in Kenya, content is the King.

Content is only valuable if it is relevant to the target audience.

Based on the insights you picked from step #4, create content targeting that audience.

If they find it valuable, they will reward you with likes, comments, shares, and saves. And in turn, you make money as an influencer in Kenya.

I can’t stress this enough, nobody wants another mediocre content online. We have enough already.

To get started, you will need to come up with a content strategy. You can test content types mixes such as short videos, images, and articles. And then see what they like most, then put out more of that.

What I have seen notable influencers doing is focusing solely on putting out content on their niches. If they are talking about food, all their posts are all about food and nothing else.

On the other hand, others mix things up a little bit by injecting their personal lives. This helps them connect well with their audience because they now seem more authentic and relatable.

Whichever way you go with this, think about the future brand collaborations. Make sure the mix can accommodate paid endorsements in the future.

For example;

You can introduce regular reviews to pave way for paid reviews in the future.

Looking at the study we mentioned, 23% of Kenyans loved product reviews and 17% adored live videos.

So you can combine both as in reviewing products on live videos.

Step 6. Posting regularly and consistently

posting regularly on your social media accounts

Once you start putting out content as an influencer in Kenya, you need to be consistent. This way you don’t lose the audience’s attention and stay on top of mind.

More importantly, most of these social media algorithms favor accounts that post regularly. If you stop posting for a while, it will be hard to gain momentum later on.

To help you with that, you need a posting schedule and frequency.

For example:

You can post 3 times per week and twice per day.

Alternatively, you can post daily, do what you can. Although, the platform you are using also affects your frequency.

For example:

Posts on Twitter tend to have low shelf-life. Meaning, they get pushed down pretty quickly. As such, you may need to post more regularly.

Step 7. Engage with your audience

Engaging with your audience means replying to every comment and message promptly, this helps you connect with them more deeply.

As an influencer in Kenya, you will benefit more from this connection especially when it comes to promoting paid posts.

Another way to engage with them is by asking questions and then stirring up a conversation on the mutual topic of interest.

Step 8. Approach brands for collaborations

reaching out for influencer marketing collaborations

This is the final step in learning how to become a social media influencer in Kenya.

The best way to let brands that you are open for business is through proposals. Here, you can craft an email proposal demonstrating to the company how they stand to benefit by collaborating with you.

Remember to mention crucial things like engagement rates, audience size, and demographics.

Also, be sure to mention on your bio that you are open for business collabs and provide contact information.

Wrapping up influencer marketing in Kenya

These are proven tips on how to become a social media influencer in Kenya. Use them to get started now but do not forget that good thing takes time.

Do not expect to be an influencer overnight, it will take consistency and strategy to build a solid base. Good luck.


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  • Get $10,000 in your DEMO account
  • Minimum trading amount is $1
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  • $10 minimum deposit
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