How to Market Farm Produce in Kenya: Best Strategies

Last updated on September 30th, 2022 at 07:51 pm

Farm produce is a wonderful thing. You can buy it from a farmer’s market, pick it straight from the farm, or even grow your own! But how do you make people want to buy your product? This blog post will show you some of the best ways to market farm produce in Kenya and help get people excited about what you have to offer.

Consider using these strategies to market your farm produce in Kenya;

1).  Start a blog.

You can use this to show people what you do and the process behind making your farm produce, which will almost certainly get them excited about buying it!

People can subscribe to your blog so they’ll get updates when you post new content.

You can also use Google Adwords in Kenya in conjunction with your blog posts to drive traffic directly to specific posts so people see exactly what they’re getting before buying it.

2).  Sell at the farmer’s market.

You can sell your farm produce in Kenya directly to people who love fresh, local food that they know is safe for their family to eat!

Make sure you have a clear way of identifying all your products so customers can easily find what they’re looking for and develop trust in you as a vendor.

Many markets will let you set up multiple times throughout the season; make use of this opportunity by coming with different types of farm produce (that complement each other) or rotating crops if possible. 

This could mean selling strawberries one week and tomatoes another. People like variety!

3). Facebook groups.

There are many Facebook groups where people post things they’re buying and selling. This is a great way for you to find new customers!

Just search under the name of your local area with ‘buy, sell, or trade’ at the end (e.g., “Sell farm produce in Nakuru”). 

You can then reach out to these members directly and offer them good deals on your product so be sure you have everything packaged nicely before going door-to-door!

4). Sell to restaurants.

Restaurants are always looking for high-quality ingredients to use in their dishes, so they’ll likely be very receptive to your farm produce in Kenya!

It’s easy for them because all you have to do is drop it off and pick up the finished dish whenever its ready. 

Just make sure that everything looks good before handing it over. 

You should also offer restaurants sample batches of what you’re selling at first if possible; this will let them know exactly how well your products work with their menu items. 

Once again, Google Adwords can help here by creating ads for specific keywords related to restaurant food (e.g., “restaurant review in Nairobi”) or even certain types of dishes (e.g., “pasta recipes”). 

This allows you to reach people who are actively looking for your product which is very valuable!

So, to market your farm produce in Kenya, look for local hotels and talk to them.

5). Sell directly to consumers.

People who love farm-fresh produce in Kenya will buy it from you directly if they know how to do so! 

This is also a great way for them to connect with your brand and learn more about what makes your products special. 

You can sell online through social media sites like Facebook or Pinterest, where people tend to post pictures of their meals along with the ingredients used in each one.

You could even offer home delivery services; this would be very convenient for busy families and allow you to charge higher prices than other vendors because your customers won’t have any additional travel costs associated with getting that garden-fresh taste at home. 

Just make sure everything looks good when it’s delivered (e.g., no brown spots on lettuce), package things nicely, and always include instructions on how to properly store and prepare your farm produce.

6). Create a Facebook Page

Another strategy for marketing farm products in Kenya would be to create a Facebook page where users follow along with what’s going on at the farm, future plans, etc. like other farms do- such as Brookside Farms.

If they have an Instagram account, try creating fun contests/giveaways through hashtags (ex #farmlife). 

The more engagement there is between followers and posts, the better!

This is also a great way to build your brand. 

People tend to trust companies with Facebook pages more than they would individual posts on social media, so this can definitely help you stand out from other vendors and spread awareness of what you’re selling (and why it’s worth buying). 

Plus, if people like your page they’ll be able to see all the amazing things that are happening at your farm- even when there aren’t products for sale; which will create excitement around future sales events. 

This may encourage them to buy ahead before these happen (so as not to miss out) or tell their friends about how excited they are about upcoming sales/products…thus creating an organic marketing strategy through word of mouth.

7). Join farmers groups.

There are groups on Facebook where you can post your farm produce for sale in Kenya. 

These members will be very interested in buying local, organic products like yours- especially if they know about how the food is grown! 

You could also join a farmers market in Kenya (or form one yourself), which is an excellent place to sell locally produced goods. 

This gives people who live nearby the chance to buy directly from those who grew their vegetables, fruit or herbs; and it’s usually cheaper than supermarket prices too! 

Certain markets even provide information on what’s available at each event that week so customers come prepared with cash/card already knowing exactly what kind of fresh goodies they want. 

Plus, joining these events puts you next to other vendors so its easy for them to recommend your products to their customers.

Joining farmers saccos is an easier way to market farm produce in Kenya

8). Sell at local events

You could also sell farm produce in Kenya at local events, which is another great way for people in your community to discover what you have available. 

For example, if there are a lot of tourists in the area during certain times of the year (e.g., summer) then having an event that they can attend might be beneficial- like a street fair or family fun day! 

This will allow them to try out your produce while getting more acquainted with who you are and how your farm operates; creating brand loyalty even before sales start happening on a regular basis again when its not peak season/holiday time, etc… 

This would make it easier for them to think about buying from you when those opportunities do come up because they’ll already know you’re there to provide fresh, local food for them.

This is also a great way to grow your consumer base! If people come out and have fun at an event where you are present selling farm produce in Kenya, they might be more likely to keep coming back each year- especially if they find something new that you started carrying during the time of the events (e.g., tomatoes in summer). 

This will make it easy for you to market these farm products in Kenya because people who already know about what’s going on with your business will spread awareness amongst their friends/family members; creating organic growth through word of mouth advertising which can really help save money by not having to spend as much on advertisements etc.. . 

9). Offer samples

If, try offering samples or small treats that have your produce as the main ingredient. 

This will help people to taste what you’re selling, and give them a reason to come back for more because they’ll know how delicious it is! 

Sometimes a little treat can make all the difference in getting someone’s attention- so if their initial experience with your product was positive then this may lead them to buying from you again even when they don’t need anything else right away..

Your farm products marketing efforts in Kenya don’t need to stop there either; we hope this blog post has given you some ideas about how best to market farm produce in Kenya. 

Remember that it’s always better if you do something yourself than rely solely on social media as it’ll save you money!

Remember to check out our website for more marketing tips and resources. 

We’re always adding new content so feel free to take a look around the blog or search for something specific using the search bar at the top of every page.

We hope you enjoyed this article about how to market farm produce in Kenya.

Please share it with anyone you think might find it helpful, too. And don’t forget to subscribe if you’d like us to send updates straight to your inbox when we publish new articles on topics related to running an efficient farm business. 

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