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TikTok has become one of the most popular social media platforms in the world, with over 1 billion monthly active users. Its short-form video format has proven to be highly engaging, especially among younger audiences.
For creators on TikTok, there is potential to build large followings and turn their accounts into successful businesses.
TikTok first launched its Creator Fund program in 2020 as a way to reward and incentivize top creators on the platform.
The fund allows popular TikTokers to earn money from their videos based on the number of views received.
With $200 million allocated to the fund, it aimed to help creators in the U.S. begin earning an income from making TikTok videos.
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Since then, the Creator Fund has expanded internationally to other countries including the UK, France, Germany, Spain, and Italy.
But what about creators in Kenya and other parts of Africa?
Current Status of Creator Fund in Kenya
As of now, the TikTok Creator Fund is not available for creators in Kenya or anywhere else on the African continent.
The program appears to only be accessible in the 6 countries mentioned above – the United States, United Kingdom, France, Germany, Spain, and Italy.
TikTok has not made any official announcements about rolling out the Creator Fund to Kenya or other parts of Africa at this time.
The criteria for joining also seems to require creators to be residents of and creating content within those 6 eligible countries.
This means that top TikTok creators in Kenya currently have no way to monetize their content directly on the platform.
The Creator Fund is the only official TikTok monetization program – other features like TikTok LIVE gifts are not yet implemented in Kenya either.
Why Isn’t Creator Fund Available in Kenya?
There are a few possible reasons why TikTok’s Creator Fund is not yet available in Kenya:
- Limited resources: As a relatively new program, TikTok may be starting small with the Creator Fund and slowly expanding it. Building out the infrastructure and systems to identify, vet, and pay creators globally requires significant investment.
- Market size: With about 1 million downloads but lower usage rates compared to other countries, the Kenyan market may not seem big enough yet to prioritize for monetization features.
- Legal requirements: Different countries have different laws around digital payments, taxes, etc that TikTok has to review before paying creators. Additional compliance steps may be needed in new markets.
- Late local launch: TikTok only launched a Kenyan office and began localized operations in 2021. Monetization tends to come later after establishing initial traction.
- Testing phase: TikTok may be trialing the Creator Fund in a handful of key Western countries first before expanding it more globally.
Potential Timeline for Launch in Kenya
It’s difficult to predict if and when Creator Fund will launch in Kenya. However, here are some possible timeframes:
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- 2022: Unlikely, given no announcements and focus on current countries. But possible towards end of 2022 if fast expansion.
- 2023: More realistic projection for Creator Fund to expand to Kenya. Gives time for TikTok to ramp up local team and evaluate market opportunity.
- 2024 or later: TikTok will monitor success of Creator Fund and may wait years to expand further. Much depends on growth in Kenya and rest of Africa.
Overall, Kenyan creators may need to wait 12-24 months or more before gaining access to monetization features like the Creator Fund. But if TikTok keeps growing in the market, the company has a strong incentive to eventually empower African creators to earn income and build local content ecosystems.
Options for Kenyan Creators in the Meantime
While waiting for TikTok monetization to become available, Kenyan creators have a few options to earn money from their accounts:
- Promote brand partnerships on TikTok to get sponsored content deals. Big follower counts help attract brands.
- Leverage TikTok fame to sell merchandise like t-shirts, mugs and other goods. Links can be added in bios.
- Cross-promote TikTok videos on other platforms like YouTube and enable monetization features available there.
- Direct traffic from TikTok to channels where you can generate income like blogs, affiliate sales or Patreon.
- Use TikTok’s Creator Marketplace to connect with brands for paid campaigns and influencer marketing partnerships.
The key for Kenyan creators is continuing to build their audience on TikTok while exploring alternative monetization routes until more official features launch in the country.
Outlook for Expansion
TikTok has major potential for further growth in Kenya and wider Africa given the youthful, mobile-centric population. Initiatives like launching localized content moderation and starting TikTok academies show commitment to the region.
Rolling out monetization tools here is a natural next step for TikTok. The Creator Fund paving the way in the 6 current countries will provide learnings to inform an eventual wider launch.
Kenyan creators have a lot to gain from joining the program when it does expand.
For now, they must stay tuned for any updates from TikTok and in the meantime leverage other options to start earning from their creative efforts on the platform.
While patience and persistence is required, the future looks promising for TikTok to empower African creators.
Related:
- Get $10,000 in your DEMO account
- Minimum trading amount is $1
- Get up to 98% Rate on Return
- Fast deposits and withdrawals
- $10 minimum deposit
- $10 minimum withdrawal
Nice and interesting ifnromation