How to Withdraw Money from Tiktok in Kenya

TikTok has become one of the most popular social media platforms in Kenya, with millions of users creating and sharing short videos.

As TikTok’s popularity grows, more Kenyan creators are looking for ways to monetize their content and withdraw money they’ve earned on the platform.

Here is a comprehensive guide on how to withdraw money from Tiktok in Kenya.

Overview of Tiktok Monetization

TikTok introduced its monetization program, TikTok Creator Fund, in 2020. This allows popular creators in Kenya to earn money from the videos they post.

There are two main ways Kenyan TikTokers can monetize their content:

• TikTok Creator Fund – This is TikTok’s own monetization program. Creators can earn a certain amount per 1,000 video views if they meet the eligibility criteria set by TikTok. Payouts come monthly.
• Brand partnerships and sponsorships – Popular creators can collaborate with brands to create sponsored content and get paid. Brand deals can be very lucrative for top TikTokers.

To withdraw money from TikTok in Kenya, creators need to meet certain requirements:

• Have at least 10,000 followers
• Have at least 10,000 video views in the last 30 days
• Be at least 18 years old
• Have a professional account

The process also requires a few additional steps for creators in Kenya.

Step 1 – Join the TikTok Creator Fund

The first step is to join the TikTok Creator Fund to start earning money from your views.

To join the fund:

• Open your TikTok app and go to your profile
• Tap the three-line menu button and select Creator Centre
• Choose Creator Fund and tap Join
• Agree to the terms and conditions

TikTok will review your account and approve you if you meet the eligibility criteria mentioned above.

Step 2 – Add Your Account Details

Once your account is approved for monetization, you need to add your bank account and tax information. This is where TikTok will deposit your earnings each month.

To add account details:

• Go to Creator Centre and select My Accounts
• Tap Add account to enter your details
  • Select your country (Kenya)
  • Enter your mobile money number (M-Pesa) or bank account number
  • Add your ID number
  • Input your personal and tax details
• Submit your information and wait for TikTok to verify it

Make sure all details you provide are accurate to avoid issues receiving payments.

Step 3 – Check Your Monthly Earnings

As part of the Creator Fund, you can check your estimated monthly earnings in the app.

To view earnings:

• Go to Creator Centre and choose Creator Fund
• You’ll see your estimated earnings in KES for the month
• Earnings are based on views and other criteria set by TikTok

Monitoring your earnings lets you know how much you can expect to withdraw each month.

Step 4 – Withdraw Your Balance

Once verified and approved for payouts, you can withdraw your balance on a monthly basis.

To withdraw money:

• When your balance is available for withdrawal, go to Creator Centre
• Select My Accounts and choose your verified payment account
• Tap Withdraw and enter the amount you want to cash out
• Withdrawals must be at least KES 200
• Confirm the withdrawal

Withdrawals are processed to your bank account or mobile money within 30 days. TikTok pays out earnings around the 15th of each month.

Step 5 – Pay Taxes on Earnings

Kenya recently introduced a digital service tax for income earned from foreign tech companies like TikTok.

As a TikTok creator in Kenya:

• You are required to report your TikTok earnings as taxable income
• Pay the appropriate taxes on your income to the Kenya Revenue Authority (KRA)
• Currently the rate is 15% of gross earnings
• Ensure you comply with tax regulations to avoid penalties

Make sure to put aside a portion of your withdrawals to cover the 15% digital service tax.

Pros and Cons of Withdrawing from TikTok in Kenya

Withdrawing money from TikTok has several benefits for Kenyan creators:

Pros

• TikTok has a large audience in Kenya, allowing creators to earn good income
• Payments are reliable when you meet the requirements
• Convenient to cash out directly to mobile money or bank account
• Relatively low minimum threshold for withdrawals compared to other platforms

Cons

• Can take 1-2 months to get verified and approved for the Creator Fund
• Earnings depend on views and TikTok’s changing algorithms
• Need a large following and high engagement to earn substantial income
• Mandatory taxes reduce total payouts

Overall, TikTok presents a solid monetization opportunity for Kenyan creators willing to put in consistent effort. But taxes and unpredictability of earnings makes it best as a supplementary income source rather than a full-time job.

Tips for Earning More Money on TikTok in Kenya

Here are some top tips for Kenyan creators to maximize earnings on TikTok:

• Post viral content that gets high views and shares to increase your reach
• Go live often as live videos tend to get better engagement
• Collaborate with popular creators to gain exposure and followers
• Be consistent – post at least 1-2 quality videos daily
• Use hashtags cleverly to appear on trending topic pages
• Engage with followers – reply to comments, do shoutouts
• Experiment with different content formats – dancing, comedy, life hacks etc.
• Leverage trends by creating content around viral challenges or audios
• Follow best practices – have a catchy bio, professional profile pic, quality videos etc.

Building a loyal audience and creating buzz-worthy content is key to earning more money on TikTok in Kenya.

Conclusion

Monetizing content on TikTok as a Kenyan creator requires commitment and strategic effort.

But the platform’s huge popularity makes it possible to earn decent income through brand sponsorships and TikTok’s Creator Fund.

By consistently producing engaging videos, growing your fanbase, and leveraging TikTok’s tools for creators, you can successfully withdraw earnings from TikTok to your bank account or mobile money in Kenya.

Just don’t forget to pay your taxes!

Read also: Is TikTok Creator Fund Available in Kenya? What To Know