How This Stay-at-Home Mom in Mombasa Makes Ksh80,000 a Week Selling Homemade Jewelry Online

Meet Tabitha Muriuki, a 25-year-old stay-at-home mom from Mombasa. Between managing two kids under 5 years old, Tabitha leads a busy life like most young moms.

But unlike most, Tabitha managed to create a thriving side business making and selling homemade jewelry online. She now easily earns over Ksh80,000 ($800) in profits each week, all while still being a full-time mom.

Her unique handmade accessories stand out in the crowded online marketplace. And her inspirational journey proves that anyone can turn a hobby into an income stream using the power of the internet.

Here’s how this creative mom transformed her passion into a five-figure weekly income working from the comfort of her living room.

From Passion Project to Profitable Small Business in Kenya

Tabitha first discovered her talent for jewelry making after the birth of her first child. She wanted a creative hobby outside of motherhood.

She decided to try combining beautiful Ankara fabrics and cow horn she sourced from her hometown village to make exotic looking necklaces, bracelets and earrings.

Tabitha fell in love with the craft and enjoyed giving her creations as gifts to friends and family. Everyone kept telling her she should try selling her designs.

Despite no business experience, Tabitha decided to give it a shot. She set up a basic online store and began posting her jewelry on Facebook and Instagram.

To her surprise, she started getting inquiries and orders almost immediately. The vibrant colors and textures of her handmade accessories quickly attracted attention.

Within just 2 months, she was selling over Ksh50,000 worth of product each month just through social media marketing alone.

And the income kept scaling from there as Tabitha reinvested profits to grow her business.

How She Turned Her Hobby Into a Highly Profitable Business in Kenya

Fast forward 3 years, and Tabitha’s part-time passion project has turned into an impressive 6-figure online business.

She makes and sells over 200 pieces of unique African inspired jewelry every single week to customers all around the world.

Here’s a step-by-step look at how Tabitha was able to scale up her online jewelry business so profitably:

Step 1 – Start With Social Media

Tabitha focused on organically growing her Instagram and Facebook presence in the early days. She invested time engaging with customers and posted new designs multiple times per week.

This allowed her to validate demand, make sales, and build an audience without paid ads or a website.

Step 2 – Set Up Her Online Store

Once she had traction on social media, Tabitha set up her own dedicated ecommerce site using Shopify. This enabled easier processing of orders and payments worldwide.

A professional looking site helped convey legitimacy and trust with customers who found her via social media.

Step 3 – Double Down on Pinterest

Looking to further accelerate sales, Tabitha began actively promoting her jewelry on Pinterest using relevant product boards like “Ankara Jewelry” and “Cow Horn Accessories”.

The highly visual nature of Pinterest was perfect for showcasing her designs. She drove huge amounts of traffic from Pinterest to her shop.

Step 4 – Automate Processes

Tabitha hired local women to help with packaging orders and shipping items worldwide. This freed up more of her own time for design and production.

She also leveraged apps like Oberlo to automate inventory management and order processing across multiple sales channels.

Step 5 – Start Paid Advertising

Once her website was performing well organically, Tabitha began investing in paid ads on platforms like Facebook and Instagram to aggressively acquire customers in overseas markets.

The costs were easily covered by her healthy profit margins on each piece of jewelry sold.

Quick Tips for Her Success

When asked what key strategies helped her scale so quickly and profitably, Tabitha emphasized a few critical factors:

• Stay hyper-focused on a narrow niche (African jewelry)
• Reinvest heavily to improve the perceived quality and presentation
• Leverage social proof like reviews to establish trust and credibility
• Use paid ads to aggressively acquire customers once profitable
• Automate order fulfillment to save time on operations

By doubling down on these areas and continuously improving, Tabitha was able to stand out, rapidly grow sales, and run her business efficiently.

A Business Tailor-Made for Moms in Kenya

The jewelry business model Tabitha created is perfectly tailored for moms like herself looking to earn income from home. Here’s why it works so well:

• Low startup costs – Can start almost immediately with existing materials
• Flexible schedule – She works when she has pockets of free time
• Creativity – Allows moms to leverage their talents into income
• Mobile – Much of the business can be run from a phone
• Scalable – Sales can be grown over time and scaled via the internet

Tabitha is now sharing everything she’s learned to empower more moms to start their own successful jewelry businesses from home through her online course “Jewelry Empire”.

Miles of Smiles: Her Inspiring Impact

More than anything, Tabitha cherishes the positive impact her business journey continues to have beyond just herself.

By hiring local village women to produce and ship orders, she’s providing stable employment opportunities to those in need.

She’s also inspiring a new generation of female entrepreneurs in her community. Nieces, cousins and neighbors all look up to Tabitha as a role model for what’s possible.

And most of all, Tabitha is proud to be proving her own children through example that passion and perseverance can open doors.

“I hope my daughter grows up knowing that you can have ambition beyond just a job. You can be a mom and an entrepreneur. With hard work, anything is possible.”

Tabitha’s story reveals that the path to prosperity begins at home. By sharing her gifts with the world, she built an income stream that provides security for her family and makes an impact far beyond just dollars and cents.

Start Your Passion Project Today

As Tabitha’s journey shows, you don’t need a business degree or fancy experience to turn your passion into profit.

If she can do it, so can you. Get started on that hobby today. Share your creations and see what resonates.

The opportunity to create the income and lifestyle you want is waiting at your fingertips.

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