Last updated on June 13th, 2023 at 09:57 am
In this blog post, we will be reviewing some of the best online marketing platforms in Kenya.
First, online marketing platforms in Kenya are misunderstood.
And today, I am fixing that.
Here is a podcast we did on the same;
Table of Contents
What is an online marketing platform?
Online marketing platforms are a great way for small business owners to advertise their products and services without breaking the bank.
They allow you to target your advertising by location, demographic (such as age, gender, etc), or even interests and behaviors.
This means that it’s easier than ever before to get in front of potential customers in Kenya who actually want what you’re selling!
The best part?
Online marketing in Kenya doesn’t just stop at Facebook; these ads also appear on Google search pages too, meaning there’s no more wasted money going towards people who don’t care about your offerings.
Of course, this isn’t free either: while the investment might be worth it now, online marketing is definitely not cheap.
Best Online Marketing Platforms in Kenya
Here are the best online marketing platforms in Kenya;
Google adverts appear on websites as either text-only or image-based ads which can then lead users through to your company website if they click them.
The good thing about these?
You only pay when someone clicks!
Google Adwords in Kenya enables businesses to promote their products online by bidding across keyword phrases related topics so they can reach potential customers at the right time and place.
When you create an ad, it will be shown when people use a search engine to look for keywords or phrases related to your business.
The more competitive the keyword is, the higher your bid must be in order for your ads to show on that specific term.
However, depending on how much traffic your site gets, this could end up costing quite a lot.
Email marketing is a type of digital marketing in Kenya, it’s an automated process where you send emails to your customers.
The goal of email marketing in Kenya is to establish relationships and nurture them over time through the different phases in their buyer journey.
The best online marketing platforms in Kenya. Facebook ads in Kenya are easy to create with “pay per click” or “cost per thousand impressions.”
They are targeted by demographics (age, gender, location), interests, and behaviors that enable advertisers to deliver relevant messages with measurable results.
You can use this tool for your social media advertising campaigns on other networks as well, like Instagram and Twitter.
LinkedIn advertising allows marketers in Kenya with a workable budget to target their ideal customers so they can find and connect with them within LinkedIn’s network of 460+ million members from around the world.
With this powerful targeting functionality, advertisers are able to pinpoint not only who they want but also what content those qualified prospects may care about most – all while ensuring they do not spend money unwisely by focusing on irrelevant audiences.
LinkedIn Sponsored Content
LinkedIn’s new native advertising solution, sponsored content allows marketers to create and deliver engaging ad campaigns that will be seen by their target audience on mobile devices or desktops.
With sponsored content, businesses are able to tell a customized story about themselves while also reaching specific audiences from the comfort of their own office – without spending time managing multiple accounts across different platforms.
Yahoo Gemini is an online marketing platform for small business advertisers created by Yahoo with one goal in mind – help you find the best customers possible so you can grow your business more quickly.
From targeting ads based on location, device type, and even customer demographics like age and income level right down to interest categories such as “types of home appliances” and “sporting goods” you can find more of the right customers.
LinkedIn Marketing Solutions
LinkedIn offers top-performing ads solutions that are designed to help grow business globally.
Their ad products include Sponsored Content (a blend between native advertising and display), Promoted Posts, Sponsored InMail messages to connect with potential clients on their favorite social network, and Promoted Tweets.
Twitter Ads: Twitter offers a variety of advertising solutions to promote business on their platform including promoted tweets, promoted accounts, or trends.
With access to more than 200 million users across the globe, it is one of the most effective platforms for businesses looking to reach new audiences.
YouTube Marketing Solutions
One of the best online marketing platforms in Kenya.
YouTube has over a billion unique visitors every month which makes it an essential tool in any marketing campaign’s arsenal – especially if your target audience spends time online viewing videos related to your industry!
Offering video ads in Kenya that can be targeted by region, country, language, and even device type (smartphones vs tablets) YouTube gives many options so you can find exactly who your message needs when they need it!
Additionally, YouTube is an online video streaming service in Kenya that offers a variety of advertising formats including TrueView, which consists of pre-roll ads (in videos) or banner ads on the site’s sidebar
This is one of the best sites for social media marketing in Kenya.
It’s also great for businesses that sell products, as it has a huge female user base and allows you to share images with your followers in an easy way.
You can use this platform to promote discounts or special offers without spamming customers on other websites.
However, if you’re not using Visual Website Optimizer (Vwo) then please make sure your ads are running at least $0.50 per click to be effective!
This is one of the less used online marketing platforms in Kenya.
Snapchat offers a variety of advertising formats including sponsored filters which give users the ability to incorporate branded content into their photos or videos shared on Snapchat.
There are also video ads that can be placed before played clips within user’s individual stories (which is essentially like a feed).
Instagram has over 700 million monthly active users (MAU) and no display ads so there’s only one ad format available: natively created by brands through partnerships with Facebook itself for Stories or through third-party apps such as MojiMixer + Storyblocks.
These come in many forms – from text, photo, and video messages to more interactive games.
TikTok is a mobile app where users can upload short videos and share them with their followers.
The company was founded in 2016 by Chinese media tycoon Chen Hao and CEO Zhu Long. TikTok has over 500 Million active monthly users worldwide, as of March 2019.
This app also allows influencers to make money from ads on the platform through micro-influencer campaigns & sponsored content.
As of 2018, it became available globally after launching its English versions for iOS and Android internationally in 2017
There you have it, the best online marketing platforms in Kenya. And remember, more and more still come each day.
Online marketing apps in Kenya
Online marketing apps in Kenya are a type of website or app that helps you manage your advertising and content across multiple different social media websites.
The best ones will make it easy for small business owners in Kenya to stay on top of their online marketing efforts without worrying about maintaining all the individual accounts themselves.
Plus they’ll provide detailed analytic reports so you can track how well your campaigns are performing.
This is one of the most popular options because it offers free basic plans for up to five users and includes analytics tools as part of its package.
You get features like scheduling posts in advance, monitoring brand mentions, making groups public or private, identifying influencers in any given field, and more.
This platform is mainly for Instagram and Pinterest.
It’s a good option if you have an established audience on these channels and want to get more traffic from them, or it can work as your main social media tool with other platforms like Facebook or Twitter.
This is a great option for small businesses in Kenya that need some help with their online marketing efforts but don’t have the budget to hire someone full-time.
The service offers 24/hour customer support, analytics capabilities, social media posting tools like Hootsuite’s (above), custom publishing schedules, and much more.
Sendible ($59-$449 per month)
This might be your best bet for those looking for an all-inclusive package of features at an affordable cost.
You get email campaign management as well as social media integration so you can track how everything is performing in one place; it also includes keyword monitoring so you’ll know what people are saying about you.
Hootsuite Pro ($19-$599 per month)
Offering a more limited set of features, this is perfect for those who don’t need the bells and whistles but just want to manage their social media channels in Kenya in one place or monitor keyword performance across different platforms.
You’ll have access to analytics as well which can be helpful when trying to figure out where your audience spends most of its time online and what resonates best with them on each network.
Agorapulse (free up to 500 followers)
This tool helps with content marketing in Kenya by allowing users to share articles, photos, videos from directly within the dashboard without having to open another browser tab.
The free plan includes all these features, analytics, and up to 500 followers.
This is a great tool for those who are starting out in online marketing in Kenya.
It helps with keyword research, competitor analysis and provides insights into your social media performance.
This one is similar to Agorapulse but also includes scheduling posts without having to use another browser.
It’s a handy app that helps you schedule tweets and Facebook updates in advance, so they go out at the optimal times for your audience (within guidelines set by Twitter and Facebook).
Google Analytics helps you understand your audience and their behaviors, track the progress of content on social media websites with real-time insights, or even who is linking to your site.