Last updated on November 30th, 2022 at 07:29 am
Are you looking to start online writing in Kenya? With the recent growth in technology, more and more writers are taking their work online. Online writing is a great way to make money; it can be especially lucrative in Kenya.
This article will discuss online writing and why it’s an excellent business opportunity in Kenya. We’ll also cover the steps to setting up and managing your freelance writing business. Let’s get started.
What Is Online Writing?
Online writing is the act of creating content for websites, blogs, and other online publications. Online writers in Kenya typically specialize in a particular niche and use their writing skills to create engaging content.
This content can be anything from blog posts, product descriptions, and news articles.
Why Start Online Writing in Kenya?
Getting into an online writing business in Kenya is a great way to make money from the comfort of your home.
At the same time, there is a large demand for writers in Kenya, and many businesses are willing to pay for quality content.
In fact, on WordPress alone (I will tell you what this is in a minute), over 70 million posts are published per month. That means over 2.75 million blog posts are written daily!
Talk of mind-blown🤯!
And who do you think writes all of this content?
It is someone like you and me.
Additionally, a vibrant online community in Kenya allows you to connect with other writers and potential clients.
What’s The Relationship Between Online Writing And Freelance Writing?
Right off the bat👌: freelance writing is the lifestyle, and online writing is the profession. They both have the same goal – to help you make money while writing.
Freelancing and online writing are terms that often get used interchangeably, but they have very different approaches to achieving the same goal.
Freelancing in Kenya is the lifestyle of working independently and having the freedom to choose your own hours, projects, and clients.
It is a great way to make money while maintaining the flexibility of working from home.
With this lifestyle, you create your own schedule, have the power to choose your clients, and make money without being tied to one particular job. It is a great way to make money online in Kenya while still having the freedom to pursue other interests.
Online writing, on the other hand, is a profession👨🎓. It is an ever-growing field that is becoming increasingly popular and lucrative. Online writers write articles for websites, blogs, magazines, and other online platforms.
They create content that is engaging, informative, and helpful. They are highly skilled in copywriting, SEO, research, and writing for online readers.
The relationship between online writing and freelancing is that they are both ways to make money through writing in Kenya.
Freelancing is great for those who want the flexibility and freedom to choose their own hours and projects, while online writing is great for those who want to be a professional content creators. Both offer great opportunities to make money while still doing something you love.
This means that you can decide to do online writing as a freelancer.
Make sense now?
Benefits Of Online Writing in Kenya (Freelance Writing)
Let me just say it… an online writing business in Kenya can be a lucrative and rewarding venture🤑.
As a freelance writer in Kenya, you’ll be able to enjoy the flexibility and independence of working from home or wherever you wish.
Moreover, you can make a living by doing something you love.
That said, here are five core benefits of running an online writing bizz in Kenya.
- Flexibility: As a freelance writer in Kenya, you can work on your own schedule. This will allow you to better manage your time and workload and choose projects that align with your interests and capabilities.
- Work from Anywhere: You can work from anywhere worldwide as a freelancer. You can work from the comfort of your home, a coffee shop, a library, or even while on vacation in Nyali Mombasa⛱.
- Connect with Clients: As a freelance writer, you will have the opportunity to connect with clients worldwide. This can open up new opportunities, help you build an international client base, and make even more money.
- Earn Money: Running an online writing business in Kenya is a great way to earn money. You can set your own rates and don’t need to rely on a steady paycheck. This can help you achieve financial freedom and stability.
- Support Local Businesses: Many small businesses in Kenya need help with copywriting, content creation, and other writing-related services. By running an online writing business in Kenya, you can support local businesses and positively impact the local economy.
As I said, online writing in Kenya is an amazing opportunity.
You can take advantage of the flexibility and independence of freelancing while also helping local (and international) businesses and earning money.
How Much Do Online Writers Make in Kenya?
Online writers in Kenya can make a good living from writing jobs. Depending on the type of writing job, online writers can make anywhere from Kshs. 30,000 to Kshs. 70,000 per month.
Heck, I even know writers making 100K+ per month.
Academic writing jobs are usually more lucrative than article writing jobs and require more specialized skills. Writing accounts with established online writing companies can be a great way for Kenyan writers to get started in the industry and build up their portfolios.
Writers in Kenya who specialize in academic writing can also find plenty of opportunities with universities and other educational institutions that offer online writing jobs.
Many freelance writing companies offer both article and academic writing jobs in Kenya, allowing writers to work remotely and set their own rates.
In short, with the right skills and dedication, an online writer in Kenya can make a good living from their writing job.
What Qualifications Or Skills Do You Need To Get Into Online Writing?
If you are interested in becoming an online writer in Kenya, you will need certain qualifications and skills to be successful.
First, you should have excellent written communication skills. A strong command of the English language and the ability to write clearly and concisely are essential for any writer.
Additionally, you should have a basic understanding of HTML and the ability to use a content management system (CMS).
To craft a perfect blog post, you need to understand the formatting and proper use of H tags within an article. That’s where HTML comes in.
At the same time, your clients might ask you to help publish the articles on their sites. And that’s why you need to understand how tools like WordPress (the most popular CMS) work.
Gives you an edge when sending hunting for clients.
You should also understand the different content formats and how to use them. For example, writing for blogs, websites, and social media requires a different approach.
In addition, having a good understanding of SEO (search engine optimization) is a great asset for any writer. This will help you craft content that will rank highly in search engine results and attract more readers.
At the end of the day, each blog post you write must show up on Google or Bing and drive organic traffic to the site. Assuming that is your goal, this is a must-have skill.
Finally, it is important to be organized and have strong self-discipline when it comes to meeting deadlines and keeping up with your work.
As much as it pains me to admit, I have lost clients, especially when I was starting out, just because I was lazy and couldn’t deliver work on time🤦♀️.
Don’t be like that.
Anyways, you can be a successful online writer in Kenya with these qualifications and skills.
And if you combine these with dedication and hard work, you can make a career out of online freelance writing in Kenya!
Types of Online Writing Jobs in Kenya
Now that you know what you are getting yourself into let us talk about the actual work.
By now, you should have realized that there is more than one type of online writing job.
a). Academic Writing
Academic writing is a type of writing that deals with the research and writing of scholarly documents such as journal articles, book chapters, and dissertations.
As an academic writer, you are expected to be proficient in the subject you are writing about and have a good command of the English language.
b). Content Writing
If doing assignments isn’t your cup of tea, you will love this other type of online writing job in Kenya; content writing.
This form of online writing involves creating content for websites, blogs, and other online platforms.
It is not as hard as it sounds.
As a content writer in Kenya, you are expected to be knowledgeable in the topic (s) you will be writing about (niche), as well as have an understanding of SEO and search engine optimization.
c). SEO Writing
Technically, this is not a type of writing job.
Rather, it is a requirement!
Search engine optimization (SEO) writing involves creating content optimized for the web so that search engines can easily find it.
And that explains why we mentioned earlier that, as an online writer in Kenya, you must understand how the search engine algorithms work and how to write content optimized for the web.
I tend to take it as a skill because a client might ask you to write a blog post (for her website) and optimize it for search engines around a given keyword.
What you will do here is ensure whatever you are writing will show up whenever someone searches for the given keyword.
Do you have the habit of coming up with catchy phrases? Slogans or punchy lines?
Well, you can say you are a copywriter😁.
Copywriting is a type of writing that involves creating promotional and marketing materials for companies, such as landing pages, sales letters, ads, and brochures.
This type of writing combines two things; copy + writing.
By combining copy and writing, you can create content that is both persuasive and informative. This type of writing is powerful because it can be used to build relationships, persuade people, inform customers, and create a lasting impression.
Here is something you can relate to;
You’ve heard the TV ads, right?
Guess what? You’ve been consuming the work of a copywriter (but, of course, in a narrated form). And the coolest thing about it is that you can offer copywriting on top of other writing services.
These are just some of the many types of online writing jobs available in Kenya.
Whether you’re looking for a full-time writing job or just looking to do some part-time freelance writing, there are plenty of opportunities for you to find a job that suits your skills and interests.
How To Start Online Writing in Kenya Video
Step 1: Find Your Niche
There are many different ways to make money online writing in Kenya. You can be a freelance writer, a content marketer, or even start your own blog. But before you can start making any money, you need to find your niche.
What is an online writing niche? It is a specific topic that you write about. It can be anything from fashion to parenting to politics.
Why do you need a niche in the first place? It’s easier to make money online writing if you have a specific focus. It allows you to build an audience and become known as an expert in your field.
How do you find your niche? The best way is to start by considering what topics you are passionate about. What are you knowledgeable about? What do you enjoy reading and even talk a lot about?
To get give you an idea, here are some popular online writing niches:
- Health and Fitness
I love marketing and business, so my niche is in digital marketing and online business.
Once you’ve decided on your niche, it is time to move on to step 2.
Step 2: Create a Portfolio
Now that you know what you’re going to write about, it is time to create a portfolio. This is a collection of your best writing samples that potential clients can review when they are considering hiring you.
It showcases some of your best writing work.
If you don’t have any previous writing experience, don’t worry!
You can still create a great portfolio by writing articles on your niche topics.
For example, if you want to write about fashion, you can start a blog and post about the latest trends.
Go to Google Trends and type in your niche to see what people are searching for. This will give you some ideas of topics to write about.
Pick at least three trending topics and start writing. How?
1) Choose a catchy headline
2) Write an engaging opening paragraph
3) Use images and videos to break up your text
4) Write 2-3 more paragraphs on the topic
5) Sum it all up with a conclusion paragraph or call to action
6) Publish your article and share it on social media!
Make sure you proofread your articles before you hit publish. No one is perfect, but editing your work will show potential clients that you are a professional.
Where will you publish your samples? You can start your own blog or website or create a free account on Medium.com.
See this tutorial on how to start a blog in Kenya.
Once you have 3-5 articles published, it’s time to move on to step 3 and start looking for clients.
Step 3: Find Clients
Now it’s time to start making some money! There are three best ways I find writing jobs in Kenya that pay.
a). Direct clients
The first way to find freelance writing jobs in Kenya is by contacting clients directly. You can reach out to companies and businesses in your niche and ask if they need any help with their content marketing.
For example, if you write about health and fitness, you can reach out to gyms or healthy food companies and offer to write blog posts or create social media content for them.
b). Freelance marketplaces
You can also search for job boards like Upwork, Freelancer, or Problogger. These are websites where clients post jobs that freelancers can apply for. To get started, create a free account and apply for jobs matching your skill set.
Be sure to include a link to your portfolio in your application so potential clients can see your work.
c). Social media platforms
The third way to find writing clients is to use social media, specifically Facebook groups.
There are Kenyans with writing accounts or clients looking to subcontract surplus work to other writers.
All you have to do is join this group and keep an eye out for anyone looking to hire writers.
When you see one, go ahead and submit your applications.
d). Buy an account
Another way experienced writers find work is through writing accounts in Kenya. And one of the most popular platforms is Textbroker.
Textbroker offers various writing assignments, from SEO content to blog posts, and it’s easy to set up an account.
The only downside of this platform is that it ensures that authors come from the target countries for each platform. For example, textbroker.com only permits U.S.-based authors. This means you will have a hard time getting in as Kenyan.
But that doesn’t mean it is impossible.
Other popular platforms for freelance writing work include Upwork and Fiverr. Upwork and Fiverr are great for finding freelance writing jobs that are better suited to your skills and experience.
You can also use these platforms to find clients looking for writers to create content for their websites and blogs.
And there you have it!
These are the three best ways to start online writing in Kenya.
Remember, building up your client base takes time and patience. But if you keep at it, soon you’ll be able to make a living as a freelance writer!
If you read this far, congrats! You’re on your way to becoming a writer in Kenya. Just remember these three steps:
1) Find your niche
2) Create a portfolio of writing samples
3) Find clients and start making money!