Last updated on September 30th, 2022 at 09:35 am
In today’s guide, I will teach you how to start blogging in Kenya. These are the exact steps I used to start my blog.
What is a blog?
A blog is an online journal, regularly updated website, or web page, through which a writer or a group of writers can share their views on a certain subject. It can either be used for personal use or fulfill a business need.
What’s the difference between a blog and a website?
A blog is a type of website.
The only difference between a blog and other types of websites is that blogs are updated regularly with new content (monthly, weekly, daily), which is displayed in reverse chronological order (new blog posts first).
Typical websites are static where content is organized in pages, and they are not updated frequently like blogs.
For instance, companies have websites giving details about them and their contact information.
This information does not require frequent updates while a blog website is used mostly by writers giving their views on certain subjects. And they write these blogs frequently.
In fact, if you reading this you are already on a blog.
Reasons to start a blog in Kenya
Here are some of the reasons why people decide to start a blog in Kenya:
- You can make money as you sleep
- You get the freedom to work from anywhere even while on vacation.
- It is super easy and affordable to create your blog therefore not much capital is required
- With your blog, you can create a professional email address
Types of Blogs
There are many different types of blogs.
As such, before starting a blog, you need to identify the type of blog you want to focus on.
Here are the 3 main types of blogs.
1. Personal Blogs
Personal blogs are maintained by an individual where he/she write articles to share his/her experiences, feelings, and innermost thoughts with an audience.
There are no rules to follow or themes to adhere to on personal blogs. You simply write your heart out.
2. Business Blogs
This is a blog maintained by a business. The goal here is to gain more exposure, traffic, and ultimately customers.
The writing is focused on its business and the industry. Business blogs contain topics that will attract ideal customers.
3. Professional Blogs
Professional blogs are maintained by an individual or a group of people with the sole purpose of earning a living out of them.
They tend to use a variety of monetization strategies to achieve this goal, including displaying ads, creating information and digital products, promoting other people’s products for a commission among others.
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How to Start Your Blog in Kenya
Here are some exact steps you can follow now to start a blog in Kenya.
Step 1): Choose your area of interest
You should always write about what you are knowledgeable about or interested in.
You need to pick a niche and decide upon the main topic and write posts related to that topic. Your audience is more likely to come back and read your other posts if you’re writing about similar topics.
This makes it easy for People will know what to expect.
Starting a house management blog implies that you write about all things concerning house organization and decorating ideas.
A travel blog implies you write about traveling.
You can write about something slightly off-topic once in a while of course, but try to always stick to your niche.
An audience of a travel blog doesn’t expect a blog post about gardening.
Step 2): Choose a domain name
Creating a personal blog takes a few steps. The next step is to decide on a name for your blog (domain name) and get hosting space.
A domain name we mentioned earlier is the address that a visitor will enter in the browser address bar to access your blog. Examples of domain names include google.com, facebook.com, etc.
If you intend to blog about traveling and your name is Wendy, your domain name could be Wendytravels.com or Wendytravels.co.ke.
When choosing a domain name for your blog, It’s recommended to choose a top-level domain (TLD). Top-level domains have extensions such as .com, .net, .info, .org, etc. However, if you intend to create content that targets a country audience only, then you should go for country-level domain extensions. For instance Kenyan audience “.co.ke”.
Keep it short, sweet, and easy to remember so that your audience can access it easily.
To register a domain you will need the following:
- A credit card or debit card to pay for your domain name
- An email address that you have access to.
Step 3): Get Hosting
And of course, your new blog will need a home. Blogs live online on hosting space. So, you will need to pick one hosting company to host your blog in Kenya.
When visitors type in your domain name on their browsers, this is the place they will be sent.
When choosing a web hosting company in Kenya consider the following factors:
- disk-space offered
- monthly bandwidth
- database files
- physical memory usage space
- virtual Memory usage space
- reliable customer support
- domain theft protection
- website security
Do not be fooled by offers displayed on hosting companies’ websites. The cheaper a hosting company claims to be the higher the chances of hidden charges.
Step4): Set Up Your Blog
Once you have bought a hosting space and registered the domain name, the next step is to choose a blogging platform.
There are various blogging platforms that are offered as a service or self-hosted (where you host the blogging platform on a hosting company of your choosing).
However, a self-hosted solution will be good since it offers you a lot of flexibility as compared to the others. You will also need to choose a web hosting provider who is going to host your platform.
With that in mind, WordPress is the best. With WordPress, you do not need any coding or web design skills to make your blog successful. Most web hosting companies offer 1-click automated WordPress installations.
If you need assistance installing WordPress, Just ask your hosting provider to install it on your domain. Once done, you are ready for the next step on how to start blogging in Kenya.
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Step 5): Do Keyword Research
Keyword research is going to determine whether your reach your target audience or not.
Therefore, you need to do some solid keyword research by trying to find out what people are searching for when it comes to your niche and your topic.
Try to come up with competitive, head keywords as well as less competitive long-tail keywords.
This plays a very important role when it comes to the success of your blog or a web page in general.
Remember, the keywords you find here will help you in the next step on how to start blogging in Kenya.
Step 6): Write Your First Post
After doing solid keyword research on your niche pick one keyword.
With that now, you can go ahead and write your first post.
Note that you need to have a site structure first and basic information on writing. After you are done with writing go through your work once more and publish it.
You do not have to be perfect, learning is a process and if you are dedicated you are going to get better with time.
Step 7): Optimize for Search Engines
Search engine optimization helps make your website more visible to people who are using search engines.
As such, once you write that first post, create an awesome SEO title and a decent meta description. Make sure your text is both readable as well as SEO-friendly.
Step 8): Promote your Blog
You need traffic; readers in your blog.
Through social media, you can reach and grow the audience of your blog.
That’s why your blog needs to have a Facebook page.
Sharing your posts on Facebook, Instagram and Twitter is a good marketing strategy.
Step 9): Stick with It
Once you’ve written that very first post, your blogging in Kenya has started. You should be consistent with writing your blog posts to make them successful, so try to determine the frequency to publish new posts.
You don’t have to blog every day. You can choose to do it once a week or maybe even once every two weeks.
Find a frequency you can stick with!
Your audience will know what to expect and when if your blogging frequency is stable.
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