Last updated on September 30th, 2022 at 08:19 pm
This blog post will cover the basics of making money on Youtube in Kenya and then dive into some creative ways that you can generate revenue from your content.
I will cover topics such as monetization strategies, free ad revenue, smart marketing strategies, and more!
Kenya is rapidly becoming the go-to destination for video content creators. With a population of 42 million people, there is no shortage of potential customers who can support your channel. However, the question remains: how do you actually make money on youtube in Kenya? The answer lies in understanding how to turn your videos into passive income sources.
What is YouTube and What Can You Do On It?
YouTube is a video-sharing website and app owned by Google. It was founded in 2005 by three former PayPal employees – Chad Hurley, Steve Chen, and Jawed Karim. The service allows users to upload, view, share, and comment on videos.
YouTube has become a popular site for both personal use and professional purposes. YouTube allows people to create their own channels where they can share their personal life experiences or professional skills with the world.
YouTube is an excellent platform for generating revenue as it offers many different ways to monetize your channel including AdSense, sponsorships, merchandise sales, etc.
Here are 7 tried and tested ways to make money on YouTube in Kenya.
1). Create Your Own Channel and Start Making Videos
If you are interested in making videos, the first thing you need to do is to create a channel on YouTube. You can also start by uploading your own videos on your personal channel and then take it a step further by creating a business channel.
Creating your own Youtube channel is not as difficult as it sounds. It takes time and dedication, but if you are passionate about something, it will be worth it in the end.
It’s important to start with videos that are related to what you want people to see on your channel. This will help build up an audience that will watch and subscribe to more of your videos.
2). Use Ads On Your Videos and Earn Money with YouTube Partner Program
YouTube partner program is a way for content creators to monetize their videos. It is also a way for advertisers to reach the YouTube audience and promote their products.
YouTube partner program is a way for content creators to monetize their videos in Kenya. It is also a way for advertisers to reach the YouTube audience and promote their products.
In order to join the YouTube partner program, you need to sign up on YouTube’s website and then submit your application form, which includes your channel information, your marketing strategy, contact information, and other details related to your channel.
Once you are approved by YouTube, you will be given access to the partner dashboard where you can manage your account settings and watch statistics of how many views you have had so far.
YouTube partners are required to meet a certain set of criteria in order to be accepted into the program. Requirements to be accepted to YouTube partner program in Kenya:
- Must have a channel with 1,000 subscribers or more
- Must have at least 4,000 hours of watchtime in the last 12 months
- Quality content
3). Use crowdfunding
One way to make money on YouTube in Kenya is by monetizing through fans donations.
This can be done by asking your followers or subscribers to donate a certain amount of money for each video you release, or by creating a Patreon account with a subscription fee that your fans can donate monthly.
Patreon is a membership platform that provides a way for artists, musicians, and other creative professionals to receive ongoing support from their fans.
Patreon is often referred to as “the world’s largest membership platform for creators”. It offers creators the opportunity to connect with their audiences and build a sustainable career.
Patreon’s business model is based on three things:
- The first tier of Patreon members are the patrons who pledge monthly payments to creators;
- The second tier of Patreon members are the “patrons” who pledge higher amounts of money in return for rewards, such as exclusive content or merchandise;
- The third tier of Patreon members are the “strikers” who pledge $5 or more per month and receive access to all content.
4). Sell your own merch
This is another one of the tried and tested ways to make money on YouTube in Kenya.
Merchandising is one of the most popular ways to monetize YouTube content.
There are many different methods that you can use to sell your merchandise on your YouTube channel. You can use the direct sales model or the affiliate marketing model. With both of these models, you’ll need a website and a store where people can buy products from your channel.
The first step in making money with merchandising is choosing what type of product you want to sell and designing it properly. Then, you should create a store where people can purchase your product at a low cost.
The next step is to start promoting the products on your videos. This can be done by encouraging your fans to click the link in the description to go and buy the merch.
Guys who do this the best is Donut Media. Go watch their videos and see how they promote their merch.
5). License your content to the media.
YouTubers are making money in Kenya by licensing their content to the media. They can make a lot of money by creating content for TV, movies, and other platforms that are not YouTube.
Here, you are simply getting paid every time a news outlet or media uses your content.
The most common one is where advertising agencies pay you some royalties to use your videos on their ads. It works best for musicians. But can also work for general content creators in Kenya.
6). Create sponsored content.
There are many ways to make money on YouTube in Kenya. One of the ways is creating sponsored content. This type of content is created for a brand and paid for by them.
The most important thing to remember when creating sponsored content is that it must be authentic. It should never look like a promotional video or advertisement, as it will not be as effective and will not generate the same results as other types of videos, which are more tailored towards the viewers’ needs and interests.
When brands pay you to create sponsored content, they are looking for something that will be engaging and interesting to their target audience. They want something that will stand out from other videos on their channel and make them look good in comparison with other brands on YouTube.
The sponsorship model has been around since 2006 but only really took off in recent years with the rise of online influencers and digital celebrities.
The sponsorship model allows companies to pay certain content creators or influencers to create sponsored content for them without having to pay huge amounts upfront.
Why is this effective?
Turns out, sponsored videos are a great way for companies to promote their products and services without having to spend money on marketing campaigns or ads. This is because sponsored videos are more likely to be seen by those who might not have otherwise seen them, such as people who are not subscribed or do not watch many videos on the platform.
7). Reviewing products
The platform is filled with content creators who review products and offer their opinion on a product or service. However, not everyone has the skills and time to create video reviews on YouTube in Kenya.
This is where companies like Amazon, Walmart, and Target come in to help content creators make money.
There are two ways that companies can help content creators make money: by offering them a commission or by paying them for the videos that they upload to YouTube.
A good way to get started with this way to make money on YouTube in Kenya is to sign up with an affiliate program and record videos reviewing the products.
Then link to the products on the description using your affiliate link.
5 Ways You Can Increase Your YouTube Views
a. Focus on quality and not quantity
To get more YouTube views in Kenya, you need to create quality content. We live in a world where content is king. It can be created by human beings or machines. The quality of the content is what matters most and it should be the primary goal for all creators.
It’s important to focus on quality video creation, not just quantity. Many people are becoming more aware of this fact and that’s why they are turning to AI-powered video creation tools like Loom Video Studio.
b. Create content that people want to watch and share with others
With the rise of the internet and social media, content creators have been given more opportunities than ever before. They are able to reach a wider audience and create content that people want to watch and share with others.
The role of content creators has evolved significantly in recent years. They are no longer just creating videos or articles for their websites. They also create video game reviews, music videos, advertisements, etc. The most popular types of content that they create include informational blogs, news articles, infographics, explainer videos, and podcasts.
Content creators can use these tools to make their work easier and faster as well as increase their chances of reaching a broader audience.
c. Include a call-to-action in your video description
A call-to-action is a sentence or phrase that prompts the audience to take any action, such as buying something or subscribing to your channel. When you create a video, it’s important to include a call to action in your description.
d. Add a compelling title to your YouTube video
The title is the first thing people see when they open your video. It’s what makes them decide whether or not to watch it. So, how do you make sure that people click on your video? By providing a compelling title that captures their attention and leaves them wanting to know more about what you have to say.
e. Improve your YouTube Video Thumbnail
YouTube video thumbnails are an important part of a successful YouTube channel in Kenya and it is important to get them right because they help viewers decide whether they want to watch your video or not.
There are many different ways that you can improve your YouTube thumbnail. You can use a free tool like Canva or Fiverr for design work, use a paid service like Outbrain for ad revenue, or hire someone on Fiverr for design work and ad revenue.
How are YouTubers paid in Kenya?
Kenya is a country that has been known to have a lot of YouTubers. They earn most of their income through YouTube ads, which are inserted into their videos. Other income sources include sponsorships and donations from viewers.
Most Kenyan YouTubers earn less than Kshs 100K per month from the platform. However, some have managed to make up to Kshs 300K per month through YouTube ads and sponsorships.
Who is the most paid YouTuber in Kenya?
Bahati Kenya is the most paid YouTuber in Kenya. He makes an estimate of 169,071.90 Kenyan Shilling per video which mostly consists of music videos.
He has over 933.13K subscribers on his channel and he makes money by doing music videos, sponsored videos, product placement, and live streams.