Last updated on September 30th, 2022 at 12:42 pm
You might be wondering: do Facebook ads work in Kenya?
I’m here to tell you yes, they do.
Facebook ads in Kenya can turn social media users into your customers because they can reach the right people.
I’ll explain how this happens.
If you’ve used Facebook before, I’m sure you’ve seen an ad that seems like it was made just for you.
Maybe you like a lot of pages about music, or shopping, or sports. And then you see an ad from a business focused on one of those topics.
When you or anyone on Facebook creates a profile and engages with the platform, you give Facebook valuable data about yourself that marketers can then tap into to create really, really targeted ad campaigns.
Imagine what you can do with your business’s Facebook ads—so…many…possibilities.
In this article, I’ll tell you all about how Facebook ads work in Kenya, the different types of Facebook ads, and more.
Why should you advertise on Facebook in Kenya?
Okay, I don’t want to say everybody’s doing it, so I won’t. But a lot of businesses use Facebook in Kenya and around the world.
I guess another question is: do Facebook ads really work?
I’ll stick with my yes from earlier—but it also depends on your industry and your goals.
On average, Facebook ads do convert at a rate of 9-10%.
But back to the main question: are Facebook ads worth your money?
Facebook is a big player when it comes to helping consumers decide what to buy.
One survey says consumers are actually over 50% as likely to buy from a company they follow on Facebook over a bunch of other social media platforms.
So if you want Facebook users in Kenya to become customers, you should definitely consider advertising on the platform.
How do Facebook ads work in Kenya?
Now you know how effective Facebook ads can be, but how exactly does Facebook help you reach your target audience?
How do Facebook ads work?
You can get pretty specific with your ad targeting on Facebook in Kenya.
This is one of the big advantages of advertising on Facebook in Kenya compared to other platforms.
As I mentioned at the beginning of this video, there’s a lot of audience data available to you if you advertise on Facebook.
You can target people based on things like their demographics, location, interests, or even interaction with your business’s website.
Something really cool with Facebook ads is that you can create a custom audience based on a lot of different factors like people’s industries, relationships, life events, and more.
So if you share a life event saying you just had a baby, and then you start seeing ads for baby clothes.
In addition, you can upload a list of customers who gave you their information on or offline to get even more specific.
Facebook also has a piece of code you put on your website called the Facebook pixel that can help you target people who will interact with your site and your ads.
And I’ve only just scratched the surface.
Check out our Facebook Ads in Kenya blog post to learn more about setting up your ads.
Types of Facebook ads in Kenya
Now I’ll talk about some of the different types of Facebook ads you can use.
I’ll also show you some Facebook ad examples in Kenya so you know what your ads can look like.
These ads can look like a typical Facebook post, and actually, if you make a regular post with an image and a status, you can choose to turn that into your ad.
You have some different options when creating Facebook video ads for your business in Kenya.
These ads can appear within a video someone is watching, in someone’s feed, or even as a story.
A carousel ad lets a user scroll through up to 10 photos or videos from your company and clicks through if they’re interested in what they see.
Like a slideshow, this ad format lets you stitch together different photos or videos to get your message across and direct people to whatever landing page you may have.
If you want to play around and see which ad types you like and which you don’t, you can pop into Facebook’s Creative Hub and make some mockups.
There you will have the option to design a bunch of different ads in whatever format you want to try.
While creating the ad might be fun, you also have to consider how you’re going to get those ads to the people who will engage and, ultimately, help you meet your business goals.
Don’t go anywhere!
There’s even more to how Facebook ads work in Kenya.
What is the cost of Facebook ads in Kenya?
Next up is the cost of Facebook ads.
What is the cost of Facebook ads?
The great thing about paying for Facebook ads in Kenya is that you can set your budget, so you’re not forced to spend ten times what you originally planned.
Facebook ads appear because of an auction.
Relevance, ad quality, and your bid are important to Facebook when determining which ad should appear.
Costs can vary depending on factors like your industry, the time of year, your ad objective, and other things, but what you decide to spend is really up to you.
If your goal is to get a purchase on your site from your ad rather than just brand awareness, it’s likely you’ll be paying more because of the value of your goal.
Facebook bid strategy explained
When you create your ads, you also choose a bid strategy.
This depends on your goals and your budget.
You can check out Facebook’s entire bid strategy chart on their site, but I’ll go over a few options here.
Lowest cost: With the lowest cost bidding, Facebook makes the bids for you based on what they see as the lowest cost opportunities for your ads.
Bid cap: You choose your bid cap, meaning you set a limit for the max bid.
Target cost: If you choose target cost bidding, you try to keep your bids at the same cost.
Each bidding strategy has its pros and cons, so you have to decide what works best for your business.
Check out our guide on the cost of Facebook advertising in Kenya to learn more about the varying costs of Facebook ads.