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Revealed: How Bloggers Make Money in Kenya (Tips, Tools & Tactics)

Revealed: How Bloggers Make Money in Kenya (Tips, Tools & Tactics)

Last updated on May 9th, 2023 at 12:14 pm

Blogging is the act of creating and maintaining a blog. Blogs are a form of social media that allows people to share their thoughts and ideas with others.

A blog post is a piece of content that is typically published on the internet on a blog. The blogger usually publishes them on their own site, but they can also be published on other sites like Medium or LinkedIn.

There are many different types of blogging such as personal blogging, business blogging, and political blogging.

The Highest Earning Kenyans on Social Media

Kenya has a thriving social media industry. Kenya is the third-largest country in Africa, and it boasts the largest number of social media users in Africa.

Kenya’s top five influencers on Instagram are:

  • Azziad Nasenya (1.5M+ followers) – over KSh 500,000 monthly from brand sponsorships
  • Caroline Mutoko (438K+ followers) – 
  • Sauti Sol (2.1M+ followers) – has an estimated net worth of $ 20 million (KSh 2.2 billion). 
  • TerryAnne Chebet (725K+ followers)
  • Adelle Onyango (393K+ followers) – she was named among the Top 100 Women by BBC
  • Akothee (3.1M+ followers) – In 2021, Forbes ranked her the 15th richest musician in Africa with a networth of $ 10 million (KSh 1.09 billion)

Does blogging pay in Kenya?

Yes, blogging does pay in Kenya. There are a variety of ways that bloggers can make money from their blogs, such as affiliate marketing, sponsored content, display ads, and selling digital products. Many bloggers are also able to monetize their blogs through sponsored posts, webinars, and consulting services. Additionally, popular bloggers may be able to land jobs with media companies and other organizations that need content creators.

How do Bloggers Make Money In Kenya?

Blogging is a business that has been around for a while now, but it’s only recently that bloggers have been able to make money from it.

Blogging can be an excellent way to make money in Kenya. Bloggers are typically paid per post, or they may charge a monthly fee for access to their blog’s content.

Some bloggers also sell advertising space on their blogs and make money from the ads.

Others offer products and services as part of their blogging business model (Here’s how to start a blogging business in Kenya).

How much do bloggers earn in Kenya?

The amount that bloggers earn in Kenya varies greatly depending on their level of success and the type of content they create. Some bloggers may make as little as Ksh. 1000 per month while more successful bloggers can earn upwards of Ksh. 100,000 per month. The amount of money bloggers make will also depend on the type of blog they have, the amount of traffic they generate, and the number of adverts they have.

Here are some of the ways bloggers make money in Kenya;

1). Bloggers make money promoting affiliate products

Affiliate marketing is a form of online marketing where an affiliate earns commissions by promoting someone else’s product online.

Affiliate marketers are typically paid per lead, meaning that they are only paid when they generate a sale for the company. This is in contrast to the traditional model of pay per click (PPC) or cost per view (CPV), which pays the publisher only when someone clicks on or views their advertisement.

Bloggers promote affiliate products by writing reviews and content about them on their blogs. They might also include links to the product on their blog posts, social media pages and email newsletters. Bloggers can also make money in Kenya from affiliate programs by referring people who sign up for services.


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2). Selling ad space

Selling ad space is one of the ways that bloggers make money in Kenya. The amount of money that they make from this varies depending on the size and popularity of their blog.

In order to sell ad space, a blogger needs to have a blog with a large number of visitors. Once they have reached this point, they can contact potential advertisers and offer them advertising space on their blog. 

As long as there are advertisers willing to pay for advertising space, then it is possible for the blogger to make money in Kenya by selling ad space.

There are many benefits for both parties involved in this transaction. The advertiser benefits because it has an opportunity to advertise its product or service in front of an audience that is likely interested in what it has to offer. The blogger benefits because he or she receives income.

Bloggers in Kenya are able to sell ad space on their blogs in many different ways. 

They can use Google AdSense or other advertising networks to display ads on their site, they can use affiliate marketing programs, they can sell sponsorships, or they can get paid for sponsored posts and sponsored tweets.

3). Offering consulting services

A blog can be a great platform for an individual to showcase their skills and expertise. Bloggers in Kenya can make money off of their blogs by offering consulting services to companies and individuals who are looking for advice on a specific topic.

Bloggers can offer consulting services in many different ways. They might charge an hourly fee, or they might charge by the project with a set price. The blog may also offer free content for the consultant’s clients, which will then generate more traffic on the blog itself.

4). Publishing sponsored posts

Many bloggers make money in Kenya by publishing sponsored posts. This is a type of content marketing strategy where the blogger is paid to post about a company, product, or service.

The blogger may be paid in cash, free products or services, and/or with a percentage of the profit from the sale of goods and services.

Sponsored posts can be found on many blogs such as lifestyle, parenting, and fashion blogs. The blog owner may have an agreement with a company that wants to promote their product or service by paying for this type of content. 

The company will provide information about the product or service and the blog owner will produce an article that is informative and entertaining while also focusing on how this new product or service can benefit readers.

5). Hosting sponsored contests or giveaways

Bloggers make money in Kenya by hosting sponsored contests or giveaways. They get paid for their time and the products they use to run the contest.

Blogging is a great way to make money online in Kenya, but it can be difficult to find a niche that people are interested in or passionate about. For many bloggers in Kenya, hosting sponsored contests or giveaways is one of the best ways to make money with blogs.

There are many different types of contests that bloggers can host on their blogs: photo contests, recipe contests, video contests, etc. 

The blogger will create a post with all the rules and guidelines of the contest and then advertise it on social media channels like Facebook, Instagram, Twitter, and Pinterest. 

Once they reach out to sponsors who are willing to donate prizes for the contest they will put together a list of prizes that could be won. They can create multiple posts for a different audience

A good example is a Facebook Group known as Let’s Cook Kenyan Meals. The owner runs sponsored content often.

6). Teaching online courses

Another way bloggers make money in Kenya is through selling online courses.

As a blogger, you may be wondering how to make money teaching online courses in Kenya. There are many different ways to make money as an online teacher, but the most common way is to create your own course and sell it on an e-learning platform like Udemy or Skillshare.

There are many benefits of teaching online courses for bloggers. The most important one is that you can save time and be more productive by not having to commute or travel. You can also increase your income without increasing the hours you work because the course will be generating revenue while you sleep!

7). Bloggers make money creating and selling products

Bloggers and influencers in Kenya are becoming more and more popular in recent years. They are not only making money by blogging but also by selling merchandise.

For example, on Instagram, there is a girl who sells her own jewelry line on her account. She posts pictures of her designs and people buy them from her website. Her followers love to see what she is up to, which makes it easier for her to sell products.

8). Create a private community

Bloggers make money in Kenya with a membership community by charging people a monthly fee to access their content. This type of monetization model is popular for bloggers who have an established audience and are looking for ways to generate recurring revenue.

Bloggers can also make money with a membership community by providing exclusive access to their content, such as video tutorials, live webinars, or other paid members-only features. 

This type of monetization model is popular for bloggers who are just starting out and need a way to generate revenue without having the audience size needed for other models.

Recently, blogger Edgar Obare started a Telegram Channel where he is charging like 1K per year for exclusive access to ‘tea.’

9). Dropship products

Bloggers make money in Kenya by selling physical products that they buy for a lower price and resell for a higher price.

A blogger making money drop shipping products can be seen as an entrepreneur, in the sense that they are buying products from suppliers and reselling them to customers. 

This is different from affiliate marketing, where bloggers get commissions for promoting other people’s products.

This process is also called retail arbitrage, which means buying items at a low price and then selling them at a higher price.

A blogger can make money dropshipping products by finding the best deal on their favorite items or even by purchasing items in bulk with low prices to sell them later on.


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How to Start and Grow Your Own Profitable Blog in Kenya from Scratch

Video Tutorial: How To Start a Successful Blog in Kenya

Before you start blogging in Kenya, there are a few things that you need to do.

First, you must write a blog post. This is the most important thing to do when starting a blog. It is what readers will see first and it will be the reason why they stay on your site or not.

Second, you should choose an appropriate name for your blog. This may take some time so don’t worry if you can’t come up with one right away. Be sure to think about what you want your blog to be about and try to find a name that fits with this niche.

Anyways, let us look at each step in-depth;

Step 1: Pick a blogging niche

Choosing a niche is a very important step in the process of starting a blog. It is important to choose something that you are passionate about and know a lot about. 

It is also important to understand that you may not be able to write about everything on your blog, so it is best if you pick something narrow and deep.

A good way to start thinking about what kind of niche your blog will have is by asking yourself what you are really interested in and how much time you would like to spend on your blog.

If you want to blog for fun, or just for the sake of blogging then it doesn’t really matter what topic you choose as long as it interests you.

If however, this blog is going to be your full-time job then it

If you are trying to build a blog that’s going to be your full-time job then you need to be more strategic with the topics that you choose. It’s important to find a topic that will interest an audience and get them coming back for more.

Step 2: Register a domain name

Domain names are the first thing that people see when they visit your website. It is important to pick a domain name that reflects what your company does and has a memorable name so people can easily remember it.

Choosing the right domain name for your website can be a difficult task, but there are some key things to consider.

First, think about what you want your business to do and what you want it to be known for. This will help you come up with potential domain names that are catchy and easy to remember.

Second, make sure the domain name is available before you register it! There are many sites online where you can search for available domains.

Third, make sure the domain name is not too long or too short because people may have trouble remembering it or typing it.

Step 3: Get a hosting space

Hosting space is a service that provides web hosting to individuals and companies.

The hosting space offers many benefits such as providing a platform for a free website, domain name, email account, an SSL certificate.

Here are some of the benefits of getting a hosting space for your blog:

  • You can host your blog on the same server where your website is hosted which saves you money by not having to pay for two separate websites.
  • It offers an easy way to create a brand new blog with no technical knowledge needed.
  • It allows you to customize your blog with different themes, colors, and fonts without having to worry about coding or other extra costs.

Related: Cheap Web Hosting in Kenya: Finding the Best Deals

Step 4: Choose a blogging platform

There are many blogging platforms to choose from. These platforms vary in terms of features, design, and ease of use.

If you’re just starting out and don’t have a lot of time to research the best platform for your needs, you can start with WordPress as it’s the most popular content management system (CMS) used by bloggers to make money in Kenya.

WordPress is free and easy to use and it has a large community of developers who create plugins that extend its functionality. It also has a vast selection of themes that can be adjusted to suit your style.

There are a lot of blogging platforms available in the market. However, it is important to choose a platform that fits your needs and preferences. Here are some factors you should consider before choosing your blogging platform:

  • Content formatting
  • Community engagement
  • Branding
  • SEO
  • Cost

Step 5: Start publishing content

Creating a blog post can be a daunting task. It requires not only the writer’s creativity but also his or her skills in research and writing.

How to create valuable blog posts:

  1. First, the writer should choose the topic for the blog post. This is important because it will help him or her with choosing what to write about.
  2. The writer should then do some research on that topic and find out what are other people talking about in that field.
  3. Next, they should take notes on those conversations and use them as inspiration for their own thoughts and ideas.
  4. The last step is to create a draft of their thoughts and ideas while considering how they might be able to share them with their audience through social media channels like Facebook or Twitter.

Step 6: Drive traffic and build a community

Blogs are a great way to get the word out about your content and your business. They give you a chance to share your thoughts and opinions with the world.

The biggest challenge for bloggers is getting their blog seen by as many people as possible. There are millions of blogs on the internet and it can be difficult to stand out from the crowd.

This is where SEO comes in handy! 

Search Engine Optimization (SEO) is a process that helps you gain traffic by appearing higher up in search results, which means more eyeballs on your blog.

Bloggers can use SEO strategies to drive traffic to their blogs, such as using keywords that people are searching for, optimizing images, creating compelling titles, and doing outreach with influencers and other bloggers.

Step 7: Monetize

Monetizing a blog is not an easy task. It takes time, effort, and patience. However, it is one of the most important tasks for any blogger.

This section provides a list of monetization methods that can be used to generate revenue from your blog.

The first method listed in this section is affiliate marketing. This method allows you to generate revenue by placing ads on your blog and getting paid a commission when someone clicks on the ads.

Another popular way to monetize your blog is by selling ad space on your website or app with Google AdSense or similar advertisement networks.

Some bloggers also sell their content for money through different platforms such as Instapaper or Medium, which allow them to earn some passive income from their articles even after they stop blogging altogether.

And you can even use the methods we have talked about of how bloggers make money in Kenya.


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Final thoughts on how bloggers make money in Kenya

The Kenyan blogging industry is still struggling to find a way to make money. This is because bloggers have no control over the things they post, which means that they are not monetized in any way.

You can earn up to 100K per month with a blog in Kenya.

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Kevin Blogger
About the author

I'm Kevin and I'm excited to share everything I've learned about making money online through blogging and content creation. I'm an affiliate marketer, so I know a thing or two about how to make a profit. Check out my blog for tips, tricks, and tutorials on how to make money online!

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