According to recent studies, the field of digital marketing in Kenya is expected to continue growing at a rapid pace in the next decade. This makes it an ideal time to pursue a career in this field.
Digital marketing encompasses a wide range of careers, including social media managers, content creators, and search engine optimization experts.
If you are interested in pursuing a career in digital marketing in Kenya, there are many different pathways you can take.
For this reason, in this article, we will reveal the top 10 digital marketing jobs in Kenya that pay well.
What is digital marketing?
Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers.
It includes advertising on social media, email, websites, or mobile apps.
Some of the most common digital marketing tactics include search engine optimization (SEO), paid search advertising (PPC), email marketing, content marketing, and influencer marketing.
As you will see, these are some of the best digital marketing jobs in Kenya.
The skills you need for a digital marketing job in Kenya
Some of the skills you need for a digital marketing job in Kenya include:
a). Excellent writing and communication skills
As a digital marketing professional in Kenya, you will be required to write compelling content that can capture the attention of your target audience.
You should also be able to effectively communicate your ideas and thoughts to your team members.
b). Good organizational skills
Digital marketing requires good organizational skills in order to create and implement effective marketing strategies.
You should be able to manage your time well and prioritize tasks according to their importance.
c). Creative thinking
Innovation is key in the digital marketing field.
As a digital marketer in Kenya, you should be able to come up with creative solutions that can help you achieve your objectives.
d). Analytical skills
Digital marketing is data-driven.
As a digital marketer, you should be able to collect and analyze data in order to make informed decisions about your marketing strategies.
e). Technical skills
Some digital marketing jobs in Kenya require basic technical skills.
For example, you may need to know how to use certain software programs or platforms in order to carry out your duties effectively.
10 Top Digital Marketing Jobs in Kenya For 2022
1). SEO Manager Jobs in Kenya
If you are looking for an interesting and challenging career in digital marketing in Kenya, consider becoming an SEO Manager.
SEO Managers are responsible for improving a company’s search engine ranking through optimizing website content and increasing link popularity. This is a highly technical position that requires expertise in both marketing and computer programming.
To work as an SEO manager in Kenya, you’ll need to have a strong understanding of how search engines work and be able to write code that will help your site rank higher.
You’ll also need to be familiar with popular search engines optimization techniques, such as keyword research, link building, and on-page optimization.
In some cases, SEO managers typically have a college degree in marketing or computer science, although some employers may prefer candidates with experience in web development or search engine optimization.
If you are interested in this field, start by studying the latest trends and techniques in SEO.
2). Social Media Managers in Kenya
If you are looking for a job where you can help businesses grow their online presence, social media manager may be the perfect position for you.
As a social media manager in Kenya, you would be responsible for creating and managing content for social media platforms like Facebook, Twitter, and Instagram.
You would also be responsible for developing and executing campaigns to increase engagement and followers.
In fact, if you have experience with digital marketing, SEO, or web development in Kenya, that would be a plus.
The majority of social media managers work remotely, so this is a great job if you want to work from home.
However, some companies do require their social media managers to be on site.
And the average salary for a social media manager is around Kshs. 30,000 per month.
3). Web Developer Jobs in Kenya
This is another one of the high-paying digital marketing jobs in Kenya.
FYI, a web developer is someone who creates websites for a living. They are responsible for the look and feel of a website, as well as the functionality.
What I love about this is that web developers can work in many different industries, including retail, healthcare, and finance. They may also work for a specific company or be self-employed.
On the other hand, the job of a web developer in Kenya can be challenging but also very rewarding. It is important to stay up-to-date on new technologies and trends in order to create effective and appealing websites.
4). Graphic Designer Jobs in Kenya
Graphic design is another one of the best digital marketing jobs in Kenya.
In fact, graphic designers are in high demand, and the field is growing rapidly.
According to the Bureau of Labor Statistics, the employment of graphic designers is projected to grow by 5 percent from 2016 to 2026, much faster than the average for all occupations.
As more businesses rely on graphic design to communicate with customers, there will be a need for more graphic designers.
While graphic designers typically need a bachelor’s degree in graphic design or a related field, you don’t need any college degree to get started.
In fact, employers typically look for candidates who have strong technical skills, creativity, and problem-solving skills.
Graphic designers in Kenya work in a variety of industries, including advertising, publishing, fashion, and manufacturing. They may work for design firms, advertising agencies, or publishing houses. Some graphic designers are self-employed.
5). Digital Marketing Strategist in Kenya
You can also work as a strategist within the digital marketing industry.
There is a lot of work that goes into being a digital marketing strategist.
It is not as simple as pushing a few buttons on a computer and watching the sales roll in.
In order to be successful, you need to have a firm understanding of online marketing, including SEO, social media, and PPC advertising.
You also need to be able to develop effective marketing campaigns that will reach your target audience and produce results.
If you have the skills and experience necessary for this career, then it can be a very rewarding field.
As a digital marketing strategist in Kenya, you would be responsible for developing and implementing online marketing strategies for your clients.
This could include anything from creating and managing social media accounts to developing SEO strategies to increase website traffic.
You would also be responsible for tracking the results of your campaigns and making changes as needed to ensure that goals are met.
6). PPC Specialist
PPC Specialist is one of the untapped digital marketing jobs in Kenya. Many people may not know what a PPC specialist is, but they are crucial to the success of any online business.
PPC stands for pay-per-click, and specialists work to optimize campaigns so businesses can make the most money possible from each click. It’s a complex and ever-evolving field, so working as a PPC specialist in Kenya can be both challenging and rewarding.
The best way to become a PPC specialist in Kenya is to first get experience in online marketing. This can be done by working at an agency or taking on freelance projects.
Once you have a strong understanding of how paid search works, you can then specialize in this area and begin pursuing positions with companies that offer PPC services.
PPC specialists typically earn a good salary, and the job outlook is good since businesses are increasingly turning to paid search as a way to reach customers.
7). Email Marketing Specialist Jobs in Kenya
Email marketing specialist is another one of the digital marketing jobs that have become more popular in recent years.
The position can be very rewarding for the right person.
As an email marketing specialist in Kenya, you will be responsible for creating and managing email campaigns. This may include designing the email, writing the copy, and tracking the results.
In order to be successful in this role, you must have strong writing and design skills, as well as experience in marketing.
It is also important to be familiar with different email marketing platforms, such as Constant Contact or MailChimp.
If you are interested in working as an email marketing specialist, there are several things you can do to prepare yourself for the job.
First, try to gain experience in marketing and copywriting.
Secondly, learn about different email marketing platforms so that you are familiar with their features.
8). Content Marketer Jobs in Kenya
One of the best digital marketing jobs in Kenya for those who want to work in marketing, and if you want to work with content, then content marketing is the field for you.
Content marketing is all about creating and sharing content that will engage and interest your target audience.
As a content marketer in Kenya, you will need to be able to come up with interesting and engaging ideas for content, and then put those ideas into action by creating the content itself.
You’ll also need to be good at promoting your content through social media and other channels so that it reaches as many people as possible. If you have strong writing skills, a passion for marketing, and some experience with social media, then content marketing could be the perfect career for you.
9). CRM Manager
I bet you haven’t heard about this digital marketing job!
If you are looking for a career that involves working with customers and managing customer relationships, then you may want to consider becoming a CRM manager.
In this role, you would be responsible for creating and maintaining customer profiles, as well as tracking customer interactions and preferences.
You would also be responsible for developing and implementing marketing campaigns that target specific customers or groups of customers.
To work as a CRM manager, you typically need a bachelor’s degree in business or marketing, as well as several years of experience working in customer service or marketing.
In conclusion, digital marketing in Kenya is a growing field with many opportunities.
The 10 jobs highlighted in this article are just a few of the many possibilities in the industry.
If you are interested in a career in digital marketing in Kenya, be sure to research the different positions and find one that matches your skills and interests.
And don’t forget to keep up with the latest trends so you can stay ahead of the competition.