How To Pick The Best Digital Marketing Agency in Kenya

Last updated on September 30th, 2022 at 01:11 pm

Looking for Digital Marketing Agency in Kenya? In this article, i will reveal #4 things to consider when choosing one.

Digital marketing is an overall term that you use to describe all your online marketing efforts. This includes using search engine marketing where you bid for certain keywords, using social media marketing, or even selling to your email subscribers. 

Digital marketing in Kenya can be the wisest thing you’ll ever do in your business.

Why? 

Because marketing today has changed. 

You have to connect with your potential customers where they are in real-time. 

You need to meet them where they are spending much of their time: on the internet.

Why digital marketing in Kenya matter?

While you might have heard that digital marketing is the only way today but you still wondering why, here’s the reason;

• Digital marketing is way cheaper than traditional marketing. This is very important if you don’t have a huge budget like your competitors.
• By using digital platforms to market your business, you might generate revenue. You will be using the information that you’ve extracted from these digital practices to customize your next campaign. Think of it as a data mining venture.
• It helps to put you ahead of the competition. There are two sides here; either they are using digital marketing, or not. Either way, you win. For example: If they are using it, you can spy on them. 
• Increases your business credibility, thanks to social proof. You will need testimonials and reviews from your happy clients to convince potential customers that your business is what they are looking for.
• The use of digital assets such as content and video tutorials helps you connect more with your target market as compared to traditional billboards and flyers. 

See, if you want to achieve the success that you’ve envisioned for your business, then you have to incorporate digital marketing into your marketing plan. 

To do this, you will need professionals who have expertise in this area.

Digital Marketing Agency in Kenya

What should you look for in agencies to ensure the ROI?

#1. Know what you want

Before going out searching for a digital marketing agency in Kenya, understand your needs. 

Make a list of your business needs. 

You will realize that there are those marketing activities that you can manage in-house and those that you will need to outsource and their objectives. 

If you will outsource some of the activities, ensure seamless coordination between your team and the agency you picked.

#2. Analyze the strengths of the agency you want to choose. 

Not all digital marketing companies in Kenya have the same strengths. 

Be sure to go with the agency with a proven track record in your niche. The last thing you want is trusting your business into someone who doesn’t even understand your product. 

Ignore this at your own peril.

#3. Be ready for a long term relationship with the agency 

Digital marketing efforts take time to yield results. 

Do you know what that means?

It means you will not be ending the contrast in say two months’ time, at least if you want better results. 

For this reason, choose an agency that’s committed as you are to the execution of the strategies.

#4. Consider the cost of the process

Don’t be that business who posts non-negotiable and unrealistic prices. 

Be reasonable and if you stick to a number, at least use other parameters to negotiate, such as the time span of the project, and other specific packages.

All that said, remember, you get what you pay for. Make a wise decision when it comes to the cost of digital marketing services in Kenya.

Here are the best digital marketing agencies in Kenya

Here are the best digital marketing agencies in Kenya.

I asked them some questions to help you as the client find the best agency to work with,

#1: Akus Digital Solution

What set’s you apart from all the others?

Akus Digital Solution is a full-service digital marketing agency. Our digital marketing services include; website design, SEO, social media advertising, content marketing, paid search advertising, and branding. 

We focus on delivering results-driven digital marketing services. We are active listeners and effective communicators while working with our clients. 

We take time to understand our client’s needs and goals to design highly customized digital marketing strategies for growing businesses and generating more revenue.

What are you most proud of? 

Our team of innovative, creative, and visionary digital marketing professionals has helped clients both locally and internationally propel their business to new extraordinary heights with our result-driven digital marketing services. 

We have designed websites that have helped businesses grow their online footprint and seen companies increase online sales through our social media advertising services. 

For more information, see our portfolio. 

https://www.akus.co.ke/our-work/

What services do you offer and what price ranges?

We offer custom digital marketing packages depending on the uniqueness of a business. Several factors influence our digital marketing services pricing, such as the size of your company.

The following are digital marketing services pricing packages. 

• Website design from Ksh 19,000 up to Ksh 150,00
• Social media advertising Starting from Ksh 30,000 to Ksh 99,000
• SEO Services from Ksh 35, 000 to Ksh 150, 000
• Content marketing from Ksh 5 per Word
• Paid Search advertising from Ksh 35, 000 to 100,000

When do your clients see results? 

3-4 Months to start seeing our digital marketing effort depending on factors such as your online presence, competitors, niche, target market, etc. 

We highly encourage our clients to stick with a digital marketing strategy for a min of 4 months and a max of 6 months.

#2: 3techagency

What set’s you apart from all the others?

What sets us apart is that we are an All-In-One Digital Marketing Platform with a touch of automated marketing technologies which ease operations for our clients from building their own websites to running email campaigns.

What are you most proud of? 

We are proud to be the first marketing automation agency in Kenya & have helped more than 20+ SME’s in Kenya gain a good authority of their businesses in the market.

What services do you offer and what price ranges?

We offer a quite range of digital marketing services including:

• Email Marketing
• Social media marketing analytics reporting & post scheduling.
• Content Marketing
• Website & Web-App Development
• App Development
• Search Engine Marketing
• Search Engine Optimization
• Creative Design
• Business Intelligence Tracking.

Our Pricing is flexible according to our client’s budget*

Our clients get to see results depending on the type of project we are working on 

Others include;

Charleson Group

Founded In 2015, Charleson Group is one of the leading digital marketing agencies in Kenya.

They offer the following services;

• Web Design
• Social Media Marketing
• Custom Software Development
• Content Strategy among others.

Their clients include; Kickstore, BNI, Jumia, IBM, Kiogora Mutai Advocates, Carkey Masters, and UrbanTap among others.

Qallann Marketing Agency

Qallann Marketing Agency is a digital agency located in Nairobi, Kenya. 

Intentional Marketing is their motto.

They offer:

• Marketing Strategies 
• Content Marketing (Copywriting, Social media community management, 
• Video Marketing
• Chatbot Marketing
• Email Marketing
• Digital Advertising
• Analytics) 
• Web design and development 
• Search Engine Optimisation (SEO) 
• Graphic design 
• Digital Consumer Intelligence (Social & Search Listening) 
• Media Planning & Buying (Social media Ads and Pay Per Click – PPC)

Reach them through https://www.qallann.com/blog

Why should you hire a digital marketing agency in Kenya?

It saves time & money in the long run

Hiring a digital marketing agency will save you as much as 40% of your budget on an annual basis. 

The agencies have more experience than smaller companies and are able to provide what is needed faster, with less stress for everyone involved.

Outside perspective helps problem-solving

An outside company’s eye can help identify problems that may be easy to overlook when someone has been working day in and day out on their project alone or under tight deadlines. 

This also applies if they’re not aware of industry best practices because this field changes so quickly. 

Being up-to-date makes sure that projects stay within budgets while still achieving desired goals and outcomes.

They’ve got the tools; you don’t

A company that specializes in digital marketing has access to a variety of platforms and resources, from website design, search engine optimization (SEO), social media management, paid advertising campaigns like Google AdWords or Facebook Ads to email marketing automation, and more. 

They can also help with things like web hosting for websites if needed. Smaller companies may not have this level of expertise on hand so would need to outsource these projects leading to higher costs overall due to lack of economies of scale.

They know the industry

The best digital marketing agency in Kenya understands how to get websites found in search engines, or how to reach a target audience on social media channels like Facebook and Twitter. 

They will be able to guide you through all aspects of your online strategy so that it is cohesive as well as up-to-date with current trends in the marketplace today.

A smaller company may not have this expertise readily available for their customers who would need to outsource these areas leading them back into higher costs overall due to lack of economies of scale.

Agency staff may be more qualified

Digital marketing agencies in Kenya often hire knowledgeable, experienced staff while smaller companies will use less expensive labor or contract work to fill in the gaps as needed. 

Agency employees are also able to provide a higher level of customer service and offer other related services for their clients’ businesses that would cost them much more if they were trying to do it themselves without professional help.

Questions to ask a digital marketing agency in Kenya before you hire them

• Do I need to retrain any employees on social media etiquette or the latest technologies for managing content online?
• Can you help me create engaging, fun videos that will really resonate with my audience?
• How do we work together to make sure all our marketing efforts are aligned with each other, such as PPC ads and email campaigns?
• What sorts of KPIs can you track so we know how well our digital campaign is doing at any given time during its lifespan?
• If we hire you, how often will we meet and what sort of things would be covered during those meetings?

Wrapping up

By now it is probably clear to you that digital marketing in Kenya is a process and you have to mind your steps and decisions. 

If you have any social media marketing questions, post on the comments below. I will answer each one of them.

If you want your company’s online presence to grow, then hiring the best digital marketing agency in Kenya can make sense because this is what they specialize in!

They have the tools, knowledge and expertise needed so all you need to worry about is managing day-to-day operations and continuing with business as usual while letting someone else handle marketing tasks on your behalf.

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